Cross Media


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Presentation on Cross Media Services and how they can work for your business and return enormous ROI

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Cross Media

  1. 1. Welcome to Cross Media
  2. 2. Who Are We? <ul><li>Cross Media listen. We listen to what you want to accomplish and what your customers want to achieve. Our commitment is to ensure you increase your customer’s revenue through highly variable communication solutions.  Across personalised urls (purls), email, printed DM, sms and flash video, we ensure your customers return on investment is better than any other communication format. Our solution will continue to be at the forefront of technology enabling our partners to offer a significant competitive advantage. </li></ul>
  3. 3. Why Cross Media Communications? <ul><li>Specialist Cross Media Agency </li></ul><ul><li>One source supply </li></ul><ul><li>Consultative approach </li></ul><ul><li>Based in the heart of London </li></ul><ul><li>Truly independent agency (Not a division of a printer) </li></ul><ul><li>Certified PAS20:20 – First DM agency and the 4 th company in the UK </li></ul>
  4. 4. The Approach <ul><li>Cross Media deliver a fully integrated marketing campaigns that get you in the door with your prospects/customers or members and builds conversations </li></ul><ul><li>Data centric Platform </li></ul><ul><li>Strategic approach – Bespoke campaign for every campaign </li></ul><ul><li>Truly independent agency (Not a division of a printer) </li></ul>
  5. 5. Services <ul><ul><li>Purl </li></ul></ul><ul><ul><li>Direct Mail </li></ul></ul><ul><ul><li>SMS </li></ul></ul><ul><ul><li>Data Services </li></ul></ul><ul><ul><li>Design & Concept </li></ul></ul><ul><ul><li>Consulting </li></ul></ul><ul><ul><li>Email Broadcast/creation </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Personalised Print </li></ul></ul><ul><ul><li>Full in-depth Analytics </li></ul></ul><ul><ul><li>QR Codes </li></ul></ul><ul><ul><li>Personalised Flash Videos </li></ul></ul>
  6. 6. Benefits of Integrated Personalised Campaign <ul><li>Relevant content to the right people yields higher response rates </li></ul><ul><li>Tailor message to individuals needs </li></ul><ul><li>Instant response </li></ul><ul><li>Huge increase in ROI </li></ul><ul><li>“ Sticky” customers </li></ul><ul><li>Accurate and detailed data captured </li></ul><ul><li>Increased membership take up </li></ul><ul><li>Average e-mail marketing response rates range from 3% - 4% (Business Link UK, 2009) </li></ul><ul><li>Static Mailers to an existing customer database generate on average a 1.75% response rate - (Direct Marketing Association, 2009) </li></ul><ul><li>Customers experience a 50% increase in response rates when switch is made from static to personalised direct mail (PODI, 2008) </li></ul><ul><li>Response rates for relevant personalised campaigns range from 3% for direct sales to 13% for loyalty campaign (Direct Marketing Association, 2009) </li></ul><ul><li>PURLS incorporating a relevant message increase response rates by 200% - 500% (Variable Thinking, 2009) </li></ul><ul><li>Companies utilising PURL technology have experienced 60% response rates, with £122 spend for each £1 marketing spend (Variable Thinking, 2009) </li></ul>
  7. 7. Workflow
  8. 8. Design & Concept <ul><li>Innovative design </li></ul><ul><li>Responsive concepts </li></ul><ul><li>Targeted to the project to maximise ROI </li></ul><ul><li>Consultative and flexible approach </li></ul>
  9. 9. Direct mail <ul><li>Image-personalised, attention-driving marketing material </li></ul><ul><li>Relevant, personal content </li></ul><ul><li>Event Specific Content </li></ul><ul><li>Customer-specific offer </li></ul><ul><li>Gender references </li></ul><ul><li>Call to action (telephone/response driven URL details) </li></ul>
  10. 10. Print <ul><li>Personalised content in print </li></ul><ul><li>Variably printed throughout </li></ul><ul><li>Call to action to Purl or sms or email </li></ul><ul><li>Visual content of brand on the doorstep </li></ul><ul><li>environmentally conscious printing </li></ul>
  11. 11. PURL Component <ul><li>Campaign themed </li></ul><ul><li>Event specific content </li></ul><ul><li>Information requests </li></ul><ul><li>Referral to previous communication </li></ul><ul><li>Gender references </li></ul><ul><li>Call to action (forms / referrals / purchase) </li></ul>
  12. 12. SMS <ul><li>Instant message, read instantly </li></ul><ul><li>Call to action </li></ul><ul><li>Confirm meeting room bookings or reservations </li></ul><ul><li>Meeting reminders </li></ul><ul><li>Offers or updates </li></ul><ul><li>Prompt to call or go to website </li></ul>
  13. 13. E Mail <ul><li>Image-personalized, attention-driving content </li></ul><ul><li>Relevant, personal content </li></ul><ul><li>Offer / event specific content </li></ul><ul><li>Referral to previous communication </li></ul><ul><li>Consistent multiple communication </li></ul><ul><li>Call to action (tel/response driven URL details </li></ul>
  14. 14. Data Services <ul><ul><li>Providing the best suited and most relevant data from all key industry </li></ul></ul><ul><ul><li>Volume based, negotiated pricing structure </li></ul></ul><ul><ul><li>Search based on company variables (Geography / Industry (SIC) / Size) </li></ul></ul><ul><ul><li>Search based on contact variables (Job titles, depth of record etc) </li></ul></ul><ul><ul><li>List broking </li></ul></ul><ul><ul><li>Data Cleansing </li></ul></ul><ul><ul><li>Data profiling & Modelling </li></ul></ul>
  15. 15. Results Analysis <ul><li>Print volume mailed? </li></ul><ul><li>Who clicked PURL? </li></ul><ul><li>Who purchased? </li></ul><ul><li>How effective was print vs email? </li></ul><ul><li>Live analytics updated in minutes </li></ul><ul><li>Reports to fit your own criteria </li></ul>
  16. 16. Social Media Marketing <ul><li>Consultancy </li></ul><ul><li>Develop strategy for effective SM strategy </li></ul><ul><li>Monitor and evaluate </li></ul><ul><li>Industry Updates </li></ul>
  17. 17. Contact