SOCIAL MEDIA MEANS BUSINESS Presented by Susan Crossman of
SOCIAL MEDIA MEANS BUSINESSWhat you need to know about the Social Media Context:#1. Social media has already turned the world of marketing on its ear. We’re partway through a revolution that will completely change how we do business within the next 5-10 years.
SOCIAL MEDIA MEANS BUSINESSWhat you need to know about the Social Media Context:#2. Businesses that don’t become active social media players are going to lose market share to those who do.
SOCIAL MEDIA MEANS BUSINESSWhat you need to know about the Social Media Context:#3. Changing demographics mean more and more members of the workforce – and the entrepreneurial environment — are going to be conversant with social media marketing techniques. This will put increasing pressure on all businesses to develop and activate a social media marketing strategy.
SOCIAL MEDIA MEANS BUSINESSChange is the only constant!
SOCIAL MEDIA MEANS BUSINESSWhat is the social media environment like? Social media is friendly, conversational, immediate and somewhat unpredictable, and it lends itself beautifully to analytical assessment.
SOCIAL MEDIA MEANS BUSINESSWhat is the social media environment like?• There are different approaches to social media and you will hear conflicting information about how to do it best. The “right” way is what works for YOU.• Because social media is evolving you need to play a little – trial and error is OK! You go with what works until it doesn’t anymore.
SOCIAL MEDIA MEANS BUSINESSWhat is the social media environment like?• There are many interconnected ways to stake your business presence online. Ideally you want to create an “identity network” that lets you engage different people differently and yet still encourage strong search engine results.
SOCIAL MEDIA MEANS BUSINESSWhat is the social media environment like?Social Media can be overwhelming. There is a lot to learn and some of the information available today is confusing. You don’t have to do get up to speed on everything at once and the more comfortable you become with any SM tool the more you will learn about how to make it pay.
SOCIAL MEDIA MEANS BUSINESSWhat about Blogging?A blog can be an elegant marketing piece that gives your clients and prospects an ongoing opportunity to appreciate you – if you provide consistent value.
SOCIAL MEDIA MEANS BUSINESSWhat about blogging?There are different approaches to blogging as well. Blog as often as you can afford to but follow according to an editorial schedule. Be consistent!
SOCIAL MEDIA MEANS BUSINESS NEED MORE HELP? JUST ASK!Susan Crossman is a freelance writer with three decades of experience in the fields of journalism, government and corporate communications, PR and Marketing. She writes blogs and other web content for businesses active at the national and international level. She is active in social media and works collaboratively with all stakeholders.If you would like to find out more about how she can put the power of language to work on behalf of your goals and objectives, please check out her website at www.crossmancommunications.com. firstname.lastname@example.org 905-469-1892
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