iTunes for Scholarly Publishing?
 

iTunes for Scholarly Publishing?

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Session given at SSP 09

Session given at SSP 09

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iTunes for Scholarly Publishing? iTunes for Scholarly Publishing? Presentation Transcript

  • Wednesday, 1 July 2009
  • Brave Adventures New Publishing Models for the “Now” World SSP, 2009 Baltimore Geoffrey Bilder Director of Strategic Initiatives Wednesday, 1 July 2009
  • iTunes for Scholarly Publishing? SSP, 2009 Boston Geoffrey Bilder Director of Strategic Initiatives Wednesday, 1 July 2009
  • Dian Fossey Examines The Industry… ~2005 Wednesday, 1 July 2009
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  • ~2009 Wednesday, 1 July 2009
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  • Picture An Industry Where… • Major sellers of content were • Frightened of cannibalizing their physical sales • Slow to innovate in online sales • Slow to cooperate with each other on standards • Seen as pro teering • Afraid because their customers were starting to distribute the content for free Wednesday, 1 July 2009
  • And then a competitor emerged from outside the industry and threatened to turn it upside down… Wednesday, 1 July 2009
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  • A few observations about our industry... Wednesday, 1 July 2009
  • Publishers and librarians are conspiring to annoy researchers Wednesday, 1 July 2009
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  • It is easier for a camel to pass through the eye of a needle than to nd a library website that is usable and friendly and provides services rather than talking about them in weird library jargon. THE USER IS NOT BROKEN: A MEME MASQUERADING AS A MANIFESTO K.G. Schneider http://freerangelibrarian.com/2006/06/the_user_is_not_broken_a_meme.php Wednesday, 1 July 2009
  • It is easier for a camel to pass through the eye of a needle than to nd a publisher website that is usable and friendly and provides services that haven’t been co-opted by a weird marketing agenda. Wednesday, 1 July 2009
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  • “While some features are clearly little used and little respected by researchers, it is often the case, especially for a commercial publisher, that these features have to be developed to support a political position with respect to societies and powerful editorial board members.” How Readers Navigate to Scholarly Content Simon Inger and Tracy Gardner, 9 September 2008 Wednesday, 1 July 2009
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  • http://www.gapingvoid.com/Moveable_Type/archives/004527.html Wednesday, 1 July 2009
  • One possible exception... Wednesday, 1 July 2009
  • The Society of Psychoceramicists Dulce et Decorum Est Desipere in Loco Psychoceramics Review Wednesday, 1 July 2009
  • We don’t know who our audience is Wednesday, 1 July 2009
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  • Subscribers & PPV Unrecognized 10% 90% Wednesday, 1 July 2009
  • Who are they? Wednesday, 1 July 2009
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  • S&E S&E Related Non S&E Unemployed Not in labour force 14.0% 22.2% 2.1% 23.2% 38.4% Wednesday, 1 July 2009
  • Our PPV pricing is mental Wednesday, 1 July 2009
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  • $ ! ?£ Wednesday, 1 July 2009
  • ~ $5.00 Wednesday, 1 July 2009
  • ~ $1.00 Wednesday, 1 July 2009
  • > $20.00 Wednesday, 1 July 2009
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  • So does the iTunes model fit? Wednesday, 1 July 2009
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  • iTunes strengths Critical mass Simple Interface Simple pricing Disaggregation (per song) Cheap pricing iPod Wednesday, 1 July 2009
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  • And iPub? Critical mass Simple Interface Simple pricing Disaggregation (per article) Cheap pricing iPod Wednesday, 1 July 2009
  • And iPub? Critical mass ! Simple Interface Simple pricing Disaggregation (per article) Cheap pricing iPod Wednesday, 1 July 2009
  • And iPub? Critical mass ! Simple Interface ! Simple pricing Disaggregation (per article) Cheap pricing iPod Wednesday, 1 July 2009
  • And iPub? Critical mass ! Simple Interface ! Simple pricing " Disaggregation (per article) Cheap pricing iPod Wednesday, 1 July 2009
  • And iPub? Critical mass ! Simple Interface ! Simple pricing " Disaggregation (per article) ! Cheap pricing iPod Wednesday, 1 July 2009
  • And iPub? Critical mass ! Simple Interface ! Simple pricing " Disaggregation (per article) ! Cheap pricing " iPod Wednesday, 1 July 2009
  • And iPub? Critical mass ! Simple Interface ! Simple pricing " Disaggregation (per article) ! Cheap pricing " iPod " Wednesday, 1 July 2009
  • And iPub? Critical mass ! Simple Interface ! Simple pricing " Disaggregation (per article) ! Cheap pricing " iPod " Wednesday, 1 July 2009
  • And iPub? Critical mass ! Simple Interface ! Simple pricing " Disaggregation (per article) ! Cheap pricing " iPod " Wednesday, 1 July 2009
  • And iPub? Critical mass ! Simple Interface ! Simple pricing " Disaggregation (per article) ! Cheap pricing " iPod " Wednesday, 1 July 2009
  • And iPub? Critical mass ! Simple Interface ! Simple pricing " Disaggregation (per article) ! Cheap pricing " iPod ? Wednesday, 1 July 2009
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  • A year on... Wednesday, 1 July 2009
  • July 10th, 2008 Wednesday, 1 July 2009
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  • April 23rd, 2009 Billionth download Wednesday, 1 July 2009
  • 3/1/2009 http://radar.oreilly.com/2009/03/books-is-the-fastest-growing-category-in-the-itunes-app-store.html Wednesday, 1 July 2009
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  • The “me too” crowd... Wednesday, 1 July 2009
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  • And iPub? Critical mass ! Simple Interface ! Simple pricing " Disaggregation (per article) ! Cheap pricing " iPod ? Wednesday, 1 July 2009
  • And iPub? Critical mass ! Simple Interface ! Simple pricing " Disaggregation (per article) ! Cheap pricing " iPod ! Wednesday, 1 July 2009
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  • Other models? Wednesday, 1 July 2009
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  • PayPub Wednesday, 1 July 2009
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  • Thank You gbilder@crossref.org Wednesday, 1 July 2009