CrossRef DOIs in Use and Branding Guidelines
 

CrossRef DOIs in Use and Branding Guidelines

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Carol Anne Meyer's presentation at the 2009 CrossRef Annual Meeting

Carol Anne Meyer's presentation at the 2009 CrossRef Annual Meeting

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CrossRef DOIs in Use and Branding Guidelines CrossRef DOIs in Use and Branding Guidelines Presentation Transcript

  • DOIs in use and Branding Guidelines Carol Anne Meyer Business Development & Marketing CrossRef Annual Meeting November 10, 2009 Thursday, November 12, 2009
  • What Scholars Know • Surveyed scholars from member websites • Preliminary Results • 900 Completed Responses Thursday, November 12, 2009
  • 90% Read or Browse Online Scholarly Content Thursday, November 12, 2009
  • 80% Use Reference Links Thursday, November 12, 2009
  • 99% Find Reference Links Useful 1% 99% Thursday, November 12, 2009
  • Fewer Know about CrossRef or DOIs Know CrossRef? Know DOIs? 8% 7% 42% 48% 44% 50% YES NO NO RESPONSE Thursday, November 12, 2009
  • The good news? Awareness is growing Know CrossRef? Know DOIs? 48.7% 44.2% 34.7% 29.4% 2006 2009 2006 2009 Thursday, November 12, 2009
  • So What? Thursday, November 12, 2009
  • So What? Thursday, November 12, 2009
  • All DOIs are not CrossRef DOIs • DataCite • ISBN-A • Motion Pictures • Music Thursday, November 12, 2009
  • What can we do? Thursday, November 12, 2009
  • What can we do? •Branding Thursday, November 12, 2009
  • What can we do? •Branding •Branding Thursday, November 12, 2009
  • What can we do? •Branding •Branding •Branding Thursday, November 12, 2009
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  • Library awareness Thursday, November 12, 2009
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  • Nice description of DOIs. But what’s CrossRef? Thursday, November 12, 2009
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  • http://tinyurl.com/doivideo Thursday, November 12, 2009
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  • Member Library Newsletters Thursday, November 12, 2009
  • What members can do... • Refer to DOIs deposited with Crossref as “CrossRef DOIs” • Maybe--Prepend a descriptive “http” prefix to every DOI displayed or printed. Thursday, November 12, 2009
  • Instead of THIS: doi:10.1126/science.170.3965.1358-d Maybe THIS: http://doi.crossref.org/10.1126/science.170.3965.1358-d Thursday, November 12, 2009
  • Why? • It says DOI • It says CrossRef • It’s a link Thursday, November 12, 2009
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  • Branding Guidelines for Reference Linking Thursday, November 12, 2009
  • DOI Name and Information Guidelines www.crossref.org/02publishers/doi-guidelines.pdf Thursday, November 12, 2009
  • 5.1 Structure Suf xes • A suffix may be used to re ect hierarchical information or levels of granularity depicted in delimited substrings of characters known as nodes. Thursday, November 12, 2009
  • 5.1 Structured Suffixes + Thursday, November 12, 2009
  • 5.1 Structured Suffixes + • 10.1126/science.325_140 Thursday, November 12, 2009
  • 5.1 Structured Suffixes + • 10.1126/science.325_140 • 10.1071/WRv36n4_ED Thursday, November 12, 2009
  • 5.1 Structured Suffixes + • 10.1126/science.325_140 • 10.1071/WRv36n4_ED • 10.1016/j.sleep.2007.11.017 Thursday, November 12, 2009
  • 5.1 Structured Suffixes + • 10.1126/science.325_140 • 10.1071/WRv36n4_ED • 10.1016/j.sleep.2007.11.017 • 10.1109/TKDE.2008.185 Thursday, November 12, 2009
  • 5.1 Structured Suffixes + • 10.1126/science.325_140 • 10.1071/WRv36n4_ED • 10.1016/j.sleep.2007.11.017 • 10.1109/TKDE.2008.185 • 10.1287/opre.1070.0463 Thursday, November 12, 2009
  • 5.1 Structured Suffixes + • 10.1126/science.325_140 • 10.1071/WRv36n4_ED • 10.1016/j.sleep.2007.11.017 • 10.1109/TKDE.2008.185 • 10.1287/opre.1070.0463 • 10.1038/cr.2009.32 Thursday, November 12, 2009
  • 5.1 Structured Suffixes + • 10.1126/science.325_140 • 10.1071/WRv36n4_ED • 10.1016/j.sleep.2007.11.017 • 10.1109/TKDE.2008.185 • 10.1287/opre.1070.0463 • 10.1038/cr.2009.32 • 10.1177/0363546509332253 Thursday, November 12, 2009
  • 5.1 Structured Suffixes + • 10.1126/science.325_140 • 10.1071/WRv36n4_ED • 10.1016/j.sleep.2007.11.017 • 10.1109/TKDE.2008.185 • 10.1287/opre.1070.0463 • 10.1038/cr.2009.32 • 10.1177/0363546509332253 • 10.1525/jer.2009.4.2.27 Thursday, November 12, 2009
  • 5.1 Structured Suffixes + • 10.1126/science.325_140 • 10.1071/WRv36n4_ED • 10.1016/j.sleep.2007.11.017 • 10.1109/TKDE.2008.185 • 10.1287/opre.1070.0463 • 10.1038/cr.2009.32 • 10.1177/0363546509332253 • 10.1525/jer.2009.4.2.27 • 10.1111/j.1468-1331.2009.02646.x Thursday, November 12, 2009
  • 5.1 Structured Suffixes - • 10.1126/science.1175752 • 10.1145/1244408.1244421 • 10.1063/1.3116223 • 10.1155/2009/848943 • 10.1080/03091920802357742 • 10.1007/s00253-009-2042-4 • 10.1055/s-0028-1082061 Thursday, November 12, 2009
  • 5.4 DOI Usability • DOIs should be as concise as possible, in consideration of human readability. Thursday, November 12, 2009
  • 5.4 DOI Usability • Often, hierarichal DOIs are more usable. • The use of separators like “.” or “-” helps • Strings longer than 6 of arbitrary-looking numbers or letters interferes with usability, even if the DOI is structured. Thursday, November 12, 2009
  • 5.4 Usability + • 10.1126/science.325_140 • 10.1016/j.sleep.2007.11.017 • 10.1109/TKDE.2008.185 • 10.1287/opre.1070.0463 • 10.1038/cr.2009.32 • 10.1525/jer.2009.4.2.27 Thursday, November 12, 2009
  • 5.4 Usability - Thursday, November 12, 2009
  • 5.4 Usability - • 10.1126/science.1175752 Thursday, November 12, 2009
  • 5.4 Usability - • 10.1126/science.1175752 • 10.1145/1244408.1244421 Thursday, November 12, 2009
  • 5.4 Usability - • 10.1126/science.1175752 • 10.1145/1244408.1244421 • 10.1063/1.3116223 Thursday, November 12, 2009
  • 5.4 Usability - • 10.1126/science.1175752 • 10.1145/1244408.1244421 • 10.1063/1.3116223 • 10.1071/WRv36n4_ED Thursday, November 12, 2009
  • 5.4 Usability - • 10.1126/science.1175752 • 10.1145/1244408.1244421 • 10.1063/1.3116223 • 10.1071/WRv36n4_ED • 10.1155/2009/848943 Thursday, November 12, 2009
  • 5.4 Usability - • 10.1126/science.1175752 • 10.1145/1244408.1244421 • 10.1063/1.3116223 • 10.1071/WRv36n4_ED • 10.1155/2009/848943 Thursday, November 12, 2009
  • 5.4 Usability - • 10.1126/science.1175752 • 10.1145/1244408.1244421 • 10.1063/1.3116223 • 10.1071/WRv36n4_ED • 10.1155/2009/848943 Thursday, November 12, 2009
  • 5.4 Usability - • 10.1126/science.1175752 • 10.1080/03091920802357742 • 10.1145/1244408.1244421 • 10.1063/1.3116223 • 10.1071/WRv36n4_ED • 10.1155/2009/848943 Thursday, November 12, 2009
  • 5.4 Usability - • 10.1126/science.1175752 • 10.1080/03091920802357742 • 10.1145/1244408.1244421 • 10.1177/0363546509332253 • 10.1063/1.3116223 • 10.1071/WRv36n4_ED • 10.1155/2009/848943 Thursday, November 12, 2009
  • 5.4 Usability - • 10.1126/science.1175752 • 10.1080/03091920802357742 • 10.1145/1244408.1244421 • 10.1177/0363546509332253 • 10.1063/1.3116223 • 10.1007/s00253-009-2042-4 • 10.1071/WRv36n4_ED • 10.1155/2009/848943 Thursday, November 12, 2009
  • 5.4 Usability - • 10.1126/science.1175752 • 10.1080/03091920802357742 • 10.1145/1244408.1244421 • 10.1177/0363546509332253 • 10.1063/1.3116223 • 10.1007/s00253-009-2042-4 • 10.1071/WRv36n4_ED • 10.1055/s-0028-1082061 • 10.1155/2009/848943 Thursday, November 12, 2009
  • 5.4 Usability - • 10.1126/science.1175752 • 10.1080/03091920802357742 • 10.1145/1244408.1244421 • 10.1177/0363546509332253 • 10.1063/1.3116223 • 10.1007/s00253-009-2042-4 • 10.1071/WRv36n4_ED • 10.1055/s-0028-1082061 • 10.1155/2009/848943 • 10.1111/j.1468-1331.2009.02646.x Thursday, November 12, 2009
  • 6.3 The Response or Landing Page • A minimal response page must contain • a full bibliographic citation • some mechanism by which the user can gain access to the full text Thursday, November 12, 2009
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  • But where’s the DOI? Thursday, November 12, 2009
  • 7. Use and Display of DOIs • a DOI should be displayed as (for example) doi:10.1006/jmbi.1998.2354 • and the DOI identi er itself can be an active link as in http://dx.doi.org/10.1006/jmbi.1998.2354 Thursday, November 12, 2009
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  • 7.1 Resolution Via the DOI Proxy • The DOI Proxy server - http://dx.doi.org/ - resolves DOIs. The DOI Proxy is the de nitive resolution service for DOIs and should be used for all DOI links. Thursday, November 12, 2009
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  • 7.3 Display of DOIs • A DOI for a piece of content (article, book chapter, conference proceeding) should also be displayed in the header information for the online AND print versions of the content Thursday, November 12, 2009
  • 7.3.1 Displaying DOIs in print • A DOI should be included in the header for the print version of that article. • Recommend listing the DOI -- for example -- as "doi:10.1006/jmbi.1998.2354". It is possible to have the DOI followed by: "available via http://dx.doi.org/". Thursday, November 12, 2009
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  • 7.3.2 DOIs in citations • DOIs are a very useful addition to citations. • The DOI should be the last element in the citation irrespective of the format used. • “doi:” should be lowercase with no space between “doi:” and the start of the DOI. • Publisher-specific URLs should not be used in citations since they may break if the journal changes ownership. (CrossRef Reference Guidelines, http://www.crossref.org/08downloads/CrossRef_Ref_Guide_1_0.pdf ) Thursday, November 12, 2009
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  • 7.3.3 DOIs in citation export services • Publishers should include DOIs in their Download Citation/Export References” services. • DOIs should be included as an identifier and as the URL link using the “http://dx.doi.org” resolver address. • The DOI should also be included as a key article identifier when such a field exists. http://www.crossref.org/02publishers/guidelines.html Thursday, November 12, 2009
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  • 7.3.4 DOI as a reference link • Use "CrossRef" as the display text for reference links. Thursday, November 12, 2009
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  • 7.3.5 Instructions for Authors • Publishers should include information about using DOIs in their instructions for authors. Thursday, November 12, 2009
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  • Branding Guidelines for CrossRef Cited-by Linking Thursday, November 12, 2009
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  • Bonus Round • Displaying DOIs on Tables of Contents Thursday, November 12, 2009
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  • Miscellany • Links Thursday, November 12, 2009
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  • More information http://www.crossref.org/02publishers/guidelines.html Thursday, November 12, 2009
  • Branding Guidelines for CrossCheck Thursday, November 12, 2009
  • Create an information page Thursday, November 12, 2009
  • Place depositor on home page of publications deposited in CrossCheck. Thursday, November 12, 2009
  • Place “deposited” logo on each article deposited Thursday, November 12, 2009
  • Take Aways • CrossRef DOIs aren’t just for publishers and geeks • The more visible CrossRef DOIs are, the more likely your investment will result in traffic • We’re considering simplifying the display guidelines--more later. Thursday, November 12, 2009
  • Thanks cmeyer@crossref.org cmeyer@crossref.org Thursday, November 12, 2009