DOIs
                                in use and
                              Branding
                              Guide...
What Scholars Know

                   •          Surveyed scholars from member websites
                   •          Pre...
90% Read or Browse Online
                      Scholarly Content




Thursday, November 12, 2009
80% Use Reference Links




Thursday, November 12, 2009
99%
                 Find Reference Links Useful

                              1%




                              99%

...
Fewer Know
                              about CrossRef or DOIs

                              Know CrossRef?             ...
The good news?
                              Awareness is growing
                                Know CrossRef?          ...
So What?




Thursday, November 12, 2009
So What?




Thursday, November 12, 2009
All DOIs are not
                                 CrossRef DOIs
                   •          DataCite
                   ...
What can we do?




Thursday, November 12, 2009
What can we do?

                   •Branding

Thursday, November 12, 2009
What can we do?

                   •Branding
                   •Branding
Thursday, November 12, 2009
What can we do?

                   •Branding
                   •Branding
                   •Branding
Thursday, November...
Thursday, November 12, 2009
Library awareness




Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Nice description of DOIs. But what’s CrossRef?

Thursday, November 12, 2009
Thursday, November 12, 2009
http://tinyurl.com/doivideo
Thursday, November 12, 2009
Thursday, November 12, 2009
Member Library
                               Newsletters




Thursday, November 12, 2009
What members can
                               do...

                   •          Refer to DOIs deposited with Crossref...
Instead of THIS:
                     doi:10.1126/science.170.3965.1358-d

               Maybe THIS:

                   ...
Why?
                   •      It says DOI

                   •      It says CrossRef

                   •      It’s a l...
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Branding Guidelines
                  for Reference Linking


Thursday, November 12, 2009
DOI Name and
                Information Guidelines
              www.crossref.org/02publishers/doi-guidelines.pdf




Thu...
5.1 Structure Suf xes

                   •          A suffix may be used to re ect hierarchical
                           ...
5.1 Structured Suffixes +




Thursday, November 12, 2009
5.1 Structured Suffixes +
                   •          10.1126/science.325_140




Thursday, November 12, 2009
5.1 Structured Suffixes +
                   •          10.1126/science.325_140
                   •          10.1071/WRv3...
5.1 Structured Suffixes +
                   •          10.1126/science.325_140
                   •          10.1071/WRv3...
5.1 Structured Suffixes +
                   •          10.1126/science.325_140
                   •          10.1071/WRv3...
5.1 Structured Suffixes +
                   •          10.1126/science.325_140
                   •          10.1071/WRv3...
5.1 Structured Suffixes +
                   •          10.1126/science.325_140
                   •          10.1071/WRv3...
5.1 Structured Suffixes +
                   •          10.1126/science.325_140
                   •          10.1071/WRv3...
5.1 Structured Suffixes +
                   •          10.1126/science.325_140
                   •          10.1071/WRv3...
5.1 Structured Suffixes +
                   •          10.1126/science.325_140
                   •          10.1071/WRv3...
5.1 Structured Suffixes -
                   •          10.1126/science.1175752
                   •          10.1145/1244...
5.4 DOI Usability


                   •          DOIs should be as concise as possible, in
                              ...
5.4 DOI Usability

                   •          Often, hierarichal DOIs are more usable.
                   •          Th...
5.4 Usability +
                   •          10.1126/science.325_140
                   •          10.1016/j.sleep.2007.1...
5.4 Usability -




Thursday, November 12, 2009
5.4 Usability -
        •       10.1126/science.1175752




Thursday, November 12, 2009
5.4 Usability -
        •       10.1126/science.1175752

        •       10.1145/1244408.1244421




Thursday, November 12...
5.4 Usability -
        •       10.1126/science.1175752

        •       10.1145/1244408.1244421

        •       10.1063/...
5.4 Usability -
        •       10.1126/science.1175752

        •       10.1145/1244408.1244421

        •       10.1063/...
5.4 Usability -
        •       10.1126/science.1175752

        •       10.1145/1244408.1244421

        •       10.1063/...
5.4 Usability -
        •       10.1126/science.1175752

        •       10.1145/1244408.1244421

        •       10.1063/...
5.4 Usability -
        •       10.1126/science.1175752

        •       10.1145/1244408.1244421

        •       10.1063/...
5.4 Usability -
        •       10.1126/science.1175752   •   10.1080/03091920802357742

        •       10.1145/1244408.1...
5.4 Usability -
        •       10.1126/science.1175752   •   10.1080/03091920802357742

        •       10.1145/1244408.1...
5.4 Usability -
        •       10.1126/science.1175752   •   10.1080/03091920802357742

        •       10.1145/1244408.1...
5.4 Usability -
        •       10.1126/science.1175752   •   10.1080/03091920802357742

        •       10.1145/1244408.1...
5.4 Usability -
        •       10.1126/science.1175752   •   10.1080/03091920802357742

        •       10.1145/1244408.1...
6.3 The Response or Landing Page



                 •       A minimal response page must contain
                       •...
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
But where’s the
                                   DOI?




Thursday, November 12, 2009
7. Use and Display of DOIs

                   •          a DOI should be displayed as (for example)
                     ...
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
7.1 Resolution Via the DOI Proxy




                   •          The DOI Proxy server - http://dx.doi.org/ -
           ...
Thursday, November 12, 2009
Thursday, November 12, 2009
7.3 Display of DOIs

                   •          A DOI for a piece of content (article, book
                           ...
7.3.1 Displaying DOIs in print

                   •          A DOI should be included in the header for
                 ...
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
?
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
?




Thursday, November 12, 2009
Thursday, November 12, 2009
7.3.2 DOIs in citations
                   •          DOIs are a very useful addition to citations.
                   •  ...
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
7.3.3 DOIs in citation export
                                   services
                   •          Publishers should ...
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
7.3.4 DOI as a reference link



                   •          Use "CrossRef" as the display text for
                    ...
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
7.3.5 Instructions for Authors



                   •          Publishers should include information about
              ...
Thursday, November 12, 2009
Thursday, November 12, 2009
Branding Guidelines
                   for CrossRef Cited-by
                          Linking


Thursday, November 12, 20...
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Bonus Round


                   •          Displaying DOIs on Tables of Contents




Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
Miscellany


                   •          Links




Thursday, November 12, 2009
Thursday, November 12, 2009
Thursday, November 12, 2009
More information

         http://www.crossref.org/02publishers/guidelines.html




Thursday, November 12, 2009
Branding Guidelines
                       for CrossCheck



Thursday, November 12, 2009
Create an information page




Thursday, November 12, 2009
Place depositor on home page of
                publications deposited in CrossCheck.




Thursday, November 12, 2009
Place “deposited” logo
                on each article deposited




Thursday, November 12, 2009
Take Aways

                   •          CrossRef DOIs aren’t just for publishers and
                              geeks...
Thanks
                              cmeyer@crossref.org



                               cmeyer@crossref.org


Thursday,...
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CrossRef DOIs in Use and Branding Guidelines

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CrossRef DOIs in Use and Branding Guidelines

  1. 1. DOIs in use and Branding Guidelines Carol Anne Meyer Business Development & Marketing CrossRef Annual Meeting November 10, 2009 Thursday, November 12, 2009
  2. 2. What Scholars Know • Surveyed scholars from member websites • Preliminary Results • 900 Completed Responses Thursday, November 12, 2009
  3. 3. 90% Read or Browse Online Scholarly Content Thursday, November 12, 2009
  4. 4. 80% Use Reference Links Thursday, November 12, 2009
  5. 5. 99% Find Reference Links Useful 1% 99% Thursday, November 12, 2009
  6. 6. Fewer Know about CrossRef or DOIs Know CrossRef? Know DOIs? 8% 7% 42% 48% 44% 50% YES NO NO RESPONSE Thursday, November 12, 2009
  7. 7. The good news? Awareness is growing Know CrossRef? Know DOIs? 48.7% 44.2% 34.7% 29.4% 2006 2009 2006 2009 Thursday, November 12, 2009
  8. 8. So What? Thursday, November 12, 2009
  9. 9. So What? Thursday, November 12, 2009
  10. 10. All DOIs are not CrossRef DOIs • DataCite • ISBN-A • Motion Pictures • Music Thursday, November 12, 2009
  11. 11. What can we do? Thursday, November 12, 2009
  12. 12. What can we do? •Branding Thursday, November 12, 2009
  13. 13. What can we do? •Branding •Branding Thursday, November 12, 2009
  14. 14. What can we do? •Branding •Branding •Branding Thursday, November 12, 2009
  15. 15. Thursday, November 12, 2009
  16. 16. Library awareness Thursday, November 12, 2009
  17. 17. Thursday, November 12, 2009
  18. 18. Thursday, November 12, 2009
  19. 19. Nice description of DOIs. But what’s CrossRef? Thursday, November 12, 2009
  20. 20. Thursday, November 12, 2009
  21. 21. http://tinyurl.com/doivideo Thursday, November 12, 2009
  22. 22. Thursday, November 12, 2009
  23. 23. Member Library Newsletters Thursday, November 12, 2009
  24. 24. What members can do... • Refer to DOIs deposited with Crossref as “CrossRef DOIs” • Maybe--Prepend a descriptive “http” prefix to every DOI displayed or printed. Thursday, November 12, 2009
  25. 25. Instead of THIS: doi:10.1126/science.170.3965.1358-d Maybe THIS: http://doi.crossref.org/10.1126/science.170.3965.1358-d Thursday, November 12, 2009
  26. 26. Why? • It says DOI • It says CrossRef • It’s a link Thursday, November 12, 2009
  27. 27. Thursday, November 12, 2009
  28. 28. Thursday, November 12, 2009
  29. 29. Thursday, November 12, 2009
  30. 30. Thursday, November 12, 2009
  31. 31. Branding Guidelines for Reference Linking Thursday, November 12, 2009
  32. 32. DOI Name and Information Guidelines www.crossref.org/02publishers/doi-guidelines.pdf Thursday, November 12, 2009
  33. 33. 5.1 Structure Suf xes • A suffix may be used to re ect hierarchical information or levels of granularity depicted in delimited substrings of characters known as nodes. Thursday, November 12, 2009
  34. 34. 5.1 Structured Suffixes + Thursday, November 12, 2009
  35. 35. 5.1 Structured Suffixes + • 10.1126/science.325_140 Thursday, November 12, 2009
  36. 36. 5.1 Structured Suffixes + • 10.1126/science.325_140 • 10.1071/WRv36n4_ED Thursday, November 12, 2009
  37. 37. 5.1 Structured Suffixes + • 10.1126/science.325_140 • 10.1071/WRv36n4_ED • 10.1016/j.sleep.2007.11.017 Thursday, November 12, 2009
  38. 38. 5.1 Structured Suffixes + • 10.1126/science.325_140 • 10.1071/WRv36n4_ED • 10.1016/j.sleep.2007.11.017 • 10.1109/TKDE.2008.185 Thursday, November 12, 2009
  39. 39. 5.1 Structured Suffixes + • 10.1126/science.325_140 • 10.1071/WRv36n4_ED • 10.1016/j.sleep.2007.11.017 • 10.1109/TKDE.2008.185 • 10.1287/opre.1070.0463 Thursday, November 12, 2009
  40. 40. 5.1 Structured Suffixes + • 10.1126/science.325_140 • 10.1071/WRv36n4_ED • 10.1016/j.sleep.2007.11.017 • 10.1109/TKDE.2008.185 • 10.1287/opre.1070.0463 • 10.1038/cr.2009.32 Thursday, November 12, 2009
  41. 41. 5.1 Structured Suffixes + • 10.1126/science.325_140 • 10.1071/WRv36n4_ED • 10.1016/j.sleep.2007.11.017 • 10.1109/TKDE.2008.185 • 10.1287/opre.1070.0463 • 10.1038/cr.2009.32 • 10.1177/0363546509332253 Thursday, November 12, 2009
  42. 42. 5.1 Structured Suffixes + • 10.1126/science.325_140 • 10.1071/WRv36n4_ED • 10.1016/j.sleep.2007.11.017 • 10.1109/TKDE.2008.185 • 10.1287/opre.1070.0463 • 10.1038/cr.2009.32 • 10.1177/0363546509332253 • 10.1525/jer.2009.4.2.27 Thursday, November 12, 2009
  43. 43. 5.1 Structured Suffixes + • 10.1126/science.325_140 • 10.1071/WRv36n4_ED • 10.1016/j.sleep.2007.11.017 • 10.1109/TKDE.2008.185 • 10.1287/opre.1070.0463 • 10.1038/cr.2009.32 • 10.1177/0363546509332253 • 10.1525/jer.2009.4.2.27 • 10.1111/j.1468-1331.2009.02646.x Thursday, November 12, 2009
  44. 44. 5.1 Structured Suffixes - • 10.1126/science.1175752 • 10.1145/1244408.1244421 • 10.1063/1.3116223 • 10.1155/2009/848943 • 10.1080/03091920802357742 • 10.1007/s00253-009-2042-4 • 10.1055/s-0028-1082061 Thursday, November 12, 2009
  45. 45. 5.4 DOI Usability • DOIs should be as concise as possible, in consideration of human readability. Thursday, November 12, 2009
  46. 46. 5.4 DOI Usability • Often, hierarichal DOIs are more usable. • The use of separators like “.” or “-” helps • Strings longer than 6 of arbitrary-looking numbers or letters interferes with usability, even if the DOI is structured. Thursday, November 12, 2009
  47. 47. 5.4 Usability + • 10.1126/science.325_140 • 10.1016/j.sleep.2007.11.017 • 10.1109/TKDE.2008.185 • 10.1287/opre.1070.0463 • 10.1038/cr.2009.32 • 10.1525/jer.2009.4.2.27 Thursday, November 12, 2009
  48. 48. 5.4 Usability - Thursday, November 12, 2009
  49. 49. 5.4 Usability - • 10.1126/science.1175752 Thursday, November 12, 2009
  50. 50. 5.4 Usability - • 10.1126/science.1175752 • 10.1145/1244408.1244421 Thursday, November 12, 2009
  51. 51. 5.4 Usability - • 10.1126/science.1175752 • 10.1145/1244408.1244421 • 10.1063/1.3116223 Thursday, November 12, 2009
  52. 52. 5.4 Usability - • 10.1126/science.1175752 • 10.1145/1244408.1244421 • 10.1063/1.3116223 • 10.1071/WRv36n4_ED Thursday, November 12, 2009
  53. 53. 5.4 Usability - • 10.1126/science.1175752 • 10.1145/1244408.1244421 • 10.1063/1.3116223 • 10.1071/WRv36n4_ED • 10.1155/2009/848943 Thursday, November 12, 2009
  54. 54. 5.4 Usability - • 10.1126/science.1175752 • 10.1145/1244408.1244421 • 10.1063/1.3116223 • 10.1071/WRv36n4_ED • 10.1155/2009/848943 Thursday, November 12, 2009
  55. 55. 5.4 Usability - • 10.1126/science.1175752 • 10.1145/1244408.1244421 • 10.1063/1.3116223 • 10.1071/WRv36n4_ED • 10.1155/2009/848943 Thursday, November 12, 2009
  56. 56. 5.4 Usability - • 10.1126/science.1175752 • 10.1080/03091920802357742 • 10.1145/1244408.1244421 • 10.1063/1.3116223 • 10.1071/WRv36n4_ED • 10.1155/2009/848943 Thursday, November 12, 2009
  57. 57. 5.4 Usability - • 10.1126/science.1175752 • 10.1080/03091920802357742 • 10.1145/1244408.1244421 • 10.1177/0363546509332253 • 10.1063/1.3116223 • 10.1071/WRv36n4_ED • 10.1155/2009/848943 Thursday, November 12, 2009
  58. 58. 5.4 Usability - • 10.1126/science.1175752 • 10.1080/03091920802357742 • 10.1145/1244408.1244421 • 10.1177/0363546509332253 • 10.1063/1.3116223 • 10.1007/s00253-009-2042-4 • 10.1071/WRv36n4_ED • 10.1155/2009/848943 Thursday, November 12, 2009
  59. 59. 5.4 Usability - • 10.1126/science.1175752 • 10.1080/03091920802357742 • 10.1145/1244408.1244421 • 10.1177/0363546509332253 • 10.1063/1.3116223 • 10.1007/s00253-009-2042-4 • 10.1071/WRv36n4_ED • 10.1055/s-0028-1082061 • 10.1155/2009/848943 Thursday, November 12, 2009
  60. 60. 5.4 Usability - • 10.1126/science.1175752 • 10.1080/03091920802357742 • 10.1145/1244408.1244421 • 10.1177/0363546509332253 • 10.1063/1.3116223 • 10.1007/s00253-009-2042-4 • 10.1071/WRv36n4_ED • 10.1055/s-0028-1082061 • 10.1155/2009/848943 • 10.1111/j.1468-1331.2009.02646.x Thursday, November 12, 2009
  61. 61. 6.3 The Response or Landing Page • A minimal response page must contain • a full bibliographic citation • some mechanism by which the user can gain access to the full text Thursday, November 12, 2009
  62. 62. Thursday, November 12, 2009
  63. 63. Thursday, November 12, 2009
  64. 64. Thursday, November 12, 2009
  65. 65. But where’s the DOI? Thursday, November 12, 2009
  66. 66. 7. Use and Display of DOIs • a DOI should be displayed as (for example) doi:10.1006/jmbi.1998.2354 • and the DOI identi er itself can be an active link as in http://dx.doi.org/10.1006/jmbi.1998.2354 Thursday, November 12, 2009
  67. 67. Thursday, November 12, 2009
  68. 68. Thursday, November 12, 2009
  69. 69. Thursday, November 12, 2009
  70. 70. Thursday, November 12, 2009
  71. 71. Thursday, November 12, 2009
  72. 72. 7.1 Resolution Via the DOI Proxy • The DOI Proxy server - http://dx.doi.org/ - resolves DOIs. The DOI Proxy is the de nitive resolution service for DOIs and should be used for all DOI links. Thursday, November 12, 2009
  73. 73. Thursday, November 12, 2009
  74. 74. Thursday, November 12, 2009
  75. 75. 7.3 Display of DOIs • A DOI for a piece of content (article, book chapter, conference proceeding) should also be displayed in the header information for the online AND print versions of the content Thursday, November 12, 2009
  76. 76. 7.3.1 Displaying DOIs in print • A DOI should be included in the header for the print version of that article. • Recommend listing the DOI -- for example -- as "doi:10.1006/jmbi.1998.2354". It is possible to have the DOI followed by: "available via http://dx.doi.org/". Thursday, November 12, 2009
  77. 77. Thursday, November 12, 2009
  78. 78. Thursday, November 12, 2009
  79. 79. Thursday, November 12, 2009
  80. 80. Thursday, November 12, 2009
  81. 81. ? Thursday, November 12, 2009
  82. 82. Thursday, November 12, 2009
  83. 83. Thursday, November 12, 2009
  84. 84. Thursday, November 12, 2009
  85. 85. ? Thursday, November 12, 2009
  86. 86. Thursday, November 12, 2009
  87. 87. 7.3.2 DOIs in citations • DOIs are a very useful addition to citations. • The DOI should be the last element in the citation irrespective of the format used. • “doi:” should be lowercase with no space between “doi:” and the start of the DOI. • Publisher-specific URLs should not be used in citations since they may break if the journal changes ownership. (CrossRef Reference Guidelines, http://www.crossref.org/08downloads/CrossRef_Ref_Guide_1_0.pdf ) Thursday, November 12, 2009
  88. 88. Thursday, November 12, 2009
  89. 89. Thursday, November 12, 2009
  90. 90. Thursday, November 12, 2009
  91. 91. Thursday, November 12, 2009
  92. 92. Thursday, November 12, 2009
  93. 93. 7.3.3 DOIs in citation export services • Publishers should include DOIs in their Download Citation/Export References” services. • DOIs should be included as an identifier and as the URL link using the “http://dx.doi.org” resolver address. • The DOI should also be included as a key article identifier when such a field exists. http://www.crossref.org/02publishers/guidelines.html Thursday, November 12, 2009
  94. 94. Thursday, November 12, 2009
  95. 95. Thursday, November 12, 2009
  96. 96. Thursday, November 12, 2009
  97. 97. Thursday, November 12, 2009
  98. 98. Thursday, November 12, 2009
  99. 99. Thursday, November 12, 2009
  100. 100. Thursday, November 12, 2009
  101. 101. 7.3.4 DOI as a reference link • Use "CrossRef" as the display text for reference links. Thursday, November 12, 2009
  102. 102. Thursday, November 12, 2009
  103. 103. Thursday, November 12, 2009
  104. 104. Thursday, November 12, 2009
  105. 105. Thursday, November 12, 2009
  106. 106. Thursday, November 12, 2009
  107. 107. Thursday, November 12, 2009
  108. 108. Thursday, November 12, 2009
  109. 109. Thursday, November 12, 2009
  110. 110. Thursday, November 12, 2009
  111. 111. Thursday, November 12, 2009
  112. 112. Thursday, November 12, 2009
  113. 113. Thursday, November 12, 2009
  114. 114. Thursday, November 12, 2009
  115. 115. Thursday, November 12, 2009
  116. 116. 7.3.5 Instructions for Authors • Publishers should include information about using DOIs in their instructions for authors. Thursday, November 12, 2009
  117. 117. Thursday, November 12, 2009
  118. 118. Thursday, November 12, 2009
  119. 119. Branding Guidelines for CrossRef Cited-by Linking Thursday, November 12, 2009
  120. 120. Thursday, November 12, 2009
  121. 121. Thursday, November 12, 2009
  122. 122. Thursday, November 12, 2009
  123. 123. Thursday, November 12, 2009
  124. 124. Thursday, November 12, 2009
  125. 125. Thursday, November 12, 2009
  126. 126. Thursday, November 12, 2009
  127. 127. Thursday, November 12, 2009
  128. 128. Bonus Round • Displaying DOIs on Tables of Contents Thursday, November 12, 2009
  129. 129. Thursday, November 12, 2009
  130. 130. Thursday, November 12, 2009
  131. 131. Thursday, November 12, 2009
  132. 132. Miscellany • Links Thursday, November 12, 2009
  133. 133. Thursday, November 12, 2009
  134. 134. Thursday, November 12, 2009
  135. 135. More information http://www.crossref.org/02publishers/guidelines.html Thursday, November 12, 2009
  136. 136. Branding Guidelines for CrossCheck Thursday, November 12, 2009
  137. 137. Create an information page Thursday, November 12, 2009
  138. 138. Place depositor on home page of publications deposited in CrossCheck. Thursday, November 12, 2009
  139. 139. Place “deposited” logo on each article deposited Thursday, November 12, 2009
  140. 140. Take Aways • CrossRef DOIs aren’t just for publishers and geeks • The more visible CrossRef DOIs are, the more likely your investment will result in traffic • We’re considering simplifying the display guidelines--more later. Thursday, November 12, 2009
  141. 141. Thanks cmeyer@crossref.org cmeyer@crossref.org Thursday, November 12, 2009
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