CrossMark: Trust and the Stewardship of Scholarly Content

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Ed Pentz's presentation about CrossMark at the APE 2010 - The Fifth International Conference "Academic Publishing in Europe"

19 - 20 January 2010

Berlin-Brandenburg Academy of Sciences
Berlin, Berlin, Germany

Published in: Technology, Business
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CrossMark: Trust and the Stewardship of Scholarly Content

  1. 1. CrossMark: Trust and the Stewardship of Scholarly Content Ed Pentz Executive Director CrossRef January 20th, 2010
  2. 2. Photo: `R4cH3L on Flickr
  3. 3. Strategic .org • CrossRef: membership association of publishers • Founded for strategic reasons: services best achieved collaboratively • 16 member board of directors from membership • Broad church: Commercial, societies, non-profits, university presses, OA publishers – 66% non-profit • A powerful NETWORK
  4. 4. 2,943 publishers and societies 39.6 million content items 21,128 journals 99,748 books 16,902 conference proceedings 300 million clicks in 2009
  5. 5. How Tim we determine whether there needed to be new Sir can told BBC News that we can trust the material emanating systemsathat would give websites a label foras a tool for from site? The Web was originally conceived researchers who trusted one another implicitly; strong models of trustworthiness oncebuilt in.had have been livingreliable security were not they We been proved with the consequences ever be interested insubstantial organisations be sources…So I'd since. As a result, different research should labeling to engineering layers of trust and provenance into Web devoted websites in different ways. interactions. ..." !
  6. 6. Registration, Certification, Awareness, Archiving: editorial, production, marketing, access
  7. 7. Certification of the version of record Ongoing stewardship of scholarly content
  8. 8. Version of record • Scholarly Publishing Roundtable (US House Committee on Science and Technology/White House Office of Science and Technology Policy) • To the fullest extent possible, access should be to the definitive version of journal articles — the version of record (VoR) produced and stewarded by the publisher.
  9. 9. Industry Problems • The scholarly pre-publication process is largely invisible • The common belief that the publisher’s job is done on publication of the “final” version • A proliferation of versions of content online that are not stewarded • Trust metrics have not been established on the web
  10. 10. Cross ark
  11. 11. Elevator Pitch • A logo that identi es a publisher certi ed version of record • Clicking the logo tells you • If the copy is publisher-maintained and whether there have been any corrections • Where the publisher-maintained version is • Other metadata the publisher chooses to include
  12. 12. Enables Researchers to • Easily determine if they are looking at a publisher-maintained version of record and if not, a link to the publisher version • Easily ascertain the current status of the document and if there have been updates • Easily access and use any non-bibliographic metadata the publisher has provided
  13. 13. Enables Publishers to • Identify the publisher-maintained version of record • Emphasize initial certi cation of the version of record AND ongoing stewardship • Highlight and disseminate corrections in an industry standard way • Highlight other (often invisible) steps taken to ensure the trustworthiness of the content
  14. 14. Deposit a little extra metadata
  15. 15. Insert HTML code/ PDF metadata
  16. 16. What publishers already do
  17. 17. Ed Pentz epentz@crossref.org

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