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CrossMark: Trust and the Stewardship of Scholarly Content

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Ed Pentz's presentation about CrossMark at the APE 2010 - The Fifth International Conference "Academic Publishing in Europe" …

Ed Pentz's presentation about CrossMark at the APE 2010 - The Fifth International Conference "Academic Publishing in Europe"

19 - 20 January 2010

Berlin-Brandenburg Academy of Sciences
Berlin, Berlin, Germany

Published in Technology , Business
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Transcript

  • 1. CrossMark: Trust and the Stewardship of Scholarly Content Ed Pentz Executive Director CrossRef January 20th, 2010
  • 2. Photo: `R4cH3L on Flickr
  • 3. Strategic .org • CrossRef: membership association of publishers • Founded for strategic reasons: services best achieved collaboratively • 16 member board of directors from membership • Broad church: Commercial, societies, non-profits, university presses, OA publishers – 66% non-profit • A powerful NETWORK
  • 4. 2,943 publishers and societies 39.6 million content items 21,128 journals 99,748 books 16,902 conference proceedings 300 million clicks in 2009
  • 5. How Tim we determine whether there needed to be new Sir can told BBC News that we can trust the material emanating systemsathat would give websites a label foras a tool for from site? The Web was originally conceived researchers who trusted one another implicitly; strong models of trustworthiness oncebuilt in.had have been livingreliable security were not they We been proved with the consequences ever be interested insubstantial organisations be sources…So I'd since. As a result, different research should labeling to engineering layers of trust and provenance into Web devoted websites in different ways. interactions. ..." !
  • 6. Registration, Certification, Awareness, Archiving: editorial, production, marketing, access
  • 7. Certification of the version of record Ongoing stewardship of scholarly content
  • 8. Version of record • Scholarly Publishing Roundtable (US House Committee on Science and Technology/White House Office of Science and Technology Policy) • To the fullest extent possible, access should be to the definitive version of journal articles — the version of record (VoR) produced and stewarded by the publisher.
  • 9. Industry Problems • The scholarly pre-publication process is largely invisible • The common belief that the publisher’s job is done on publication of the “final” version • A proliferation of versions of content online that are not stewarded • Trust metrics have not been established on the web
  • 10. Cross ark
  • 11. Elevator Pitch • A logo that identi es a publisher certi ed version of record • Clicking the logo tells you • If the copy is publisher-maintained and whether there have been any corrections • Where the publisher-maintained version is • Other metadata the publisher chooses to include
  • 12. Enables Researchers to • Easily determine if they are looking at a publisher-maintained version of record and if not, a link to the publisher version • Easily ascertain the current status of the document and if there have been updates • Easily access and use any non-bibliographic metadata the publisher has provided
  • 13. Enables Publishers to • Identify the publisher-maintained version of record • Emphasize initial certi cation of the version of record AND ongoing stewardship • Highlight and disseminate corrections in an industry standard way • Highlight other (often invisible) steps taken to ensure the trustworthiness of the content
  • 14. Deposit a little extra metadata
  • 15. Insert HTML code/ PDF metadata
  • 16. What publishers already do
  • 17. Ed Pentz epentz@crossref.org