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CrossMark: Rubber Chickens and Scholarly Content

by CrossRef

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CrossRef, non-profit organization at CrossRef For more information about CrossMark, see http://www.crossref.org/crossmark.html 2 years ago
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Recently I had need to purchase a rubber chicken - I won’t go into the details - so I did a quick Google search.
found a website with 18” rubber chickens - they also had rubber chicken key chains and 8” rubber chickens. They provide pricing (on quantities of 144+!) and standard shopping cart buttons. But I just came to this site from Google - how do I know it’s legitimate and how do I know I can trust it?
one of the ways is by looking for 3rd party certifications and at the bottom of this page with the rubber chickens there is actually a section called “earning your trust” and “safe and secure” and there are four logos from 3rd party services - two which are based on user ratings and two which are based around technical security.
The perception that the publishing process is completed when the “final version” of an article is published is deadly for publishers. There is no “final” version of content. There is a fixed version of record that is certified by the publisher but the publisher also plays a crucial role in the ongoing stewardship of content - it is the publisher who issues updates, corrections, retractions and withdrawals.
So to summarize some of the issues behind the CrossMark project we have the fact that ....
PDF use case

CrossMark: Rubber Chickens and Scholarly Content Ed Pentz ALPSP, September 2010
Sir Tim told BBC News that there needed to be new systems that would give websites a label for trustworthiness once they had been proved reliable sources…So I'd be interested in different organisations labeling websites in different ways.
Registration, Certification, Awareness, Stewardship
Ongoing stewardship of scholarly content Certification of the version of record
Industry Problems
- The scholarly pre-publication process is largely invisible
- The common belief that the publisher’s job is done on publication of the “final” version
- A proliferation of versions of content online that are not stewarded
- Trust metrics have not been established on the web
- A logo that identifies a publisher certified version of record
- Clicking the logo tells you
Ed Pentz [email_address]