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Aaron Cruikshank and Joyce Lau
Agenda <ul><li>Introduction </li></ul><ul><li>Personal Brand Development </li></ul><ul><li>Personal Image Management </li>...
Introduction <ul><li>Imagine that you are a product </li></ul><ul><li>How to give yourself a product launch : </li></ul><u...
Product Development <ul><li>School </li></ul><ul><li>Work </li></ul><ul><li>Co-op </li></ul><ul><li>Volunteerism </li></ul...
Your Personal Brand <ul><li>Focus on: </li></ul><ul><li>Feature Sheet </li></ul><ul><li>Testimonials </li></ul><ul><li>Use...
Your Feature Sheet <ul><li>Catalog of your experience </li></ul><ul><li>Inventory of your designations </li></ul><ul><li>B...
1997 called. It wants its e-mail address back. WTF???
Very nice! Much better than: “My objective – to get a job.” Draw attention to your strengths
Testimonials <ul><li>If you don’t ask, you don’t get </li></ul><ul><li>Need referrals related to high value work </li></ul...
Use Case Studies <ul><li>Accomplishments </li></ul><ul><li>Projects that drove you nuts </li></ul><ul><li>Examples that re...
Differentiators <ul><li>What sets you apart? </li></ul><ul><li>Must be positive </li></ul><ul><ul><li>Appearance </li></ul...
Personal Image Management Your Identity You Others
Personal Image Management <ul><li>No competitive advantage </li></ul><ul><li>Lost sales/potential business </li></ul><ul><...
Personal Image Management Appearance Body Language Cultural Intelligence Social Graces Results <ul><li>Increase self confi...
<ul><li>What is appropriate? </li></ul><ul><li>Business comes first  </li></ul><ul><li>Be cautious and conservative  (not ...
Personal Image Management Women: What to Avoid
Personal Image Management Appropriate Business Attire
Personal Image Management Men: What to Avoid
Personal Image Management Appropriate Business Attire
<ul><li>Do your research </li></ul><ul><ul><li>Monster.ca </li></ul></ul><ul><ul><li>LinkedIn.com </li></ul></ul><ul><li>F...
<ul><li>Expose yourself </li></ul><ul><li>Blog </li></ul><ul><li>Volunteering </li></ul><ul><li>Conferences </li></ul><ul>...
<ul><li>Key Messaging </li></ul><ul><li>Your elevator pitch </li></ul><ul><li>Targeted key messaging </li></ul><ul><li>Ser...
<ul><li>Relationship nurturing </li></ul><ul><li>Give, give, give </li></ul><ul><li>Regular contact (once per quarter) </l...
<ul><li>Professionalism </li></ul><ul><li>Consistency of Messaging </li></ul><ul><li>Relationships </li></ul><ul><li>Drive...
<ul><li>Aaron Cruikshank, Friuch Consulting </li></ul><ul><li>[email_address] </li></ul><ul><li>Joyce Lau, Joyce Lau Image...
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Sex Up Your Personal Brand For Career Success V2

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This was a presentation that I gave on March 15, 2008 at the SFU Backback to Briefcase conference.

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Transcript of "Sex Up Your Personal Brand For Career Success V2"

  1. 1. Aaron Cruikshank and Joyce Lau
  2. 2. Agenda <ul><li>Introduction </li></ul><ul><li>Personal Brand Development </li></ul><ul><li>Personal Image Management </li></ul><ul><li>Personal Marketing Strategies </li></ul><ul><li>Questions </li></ul>
  3. 3. Introduction <ul><li>Imagine that you are a product </li></ul><ul><li>How to give yourself a product launch : </li></ul><ul><ul><li>Product Development (School + Experience) </li></ul></ul><ul><ul><li>Marketing (Personal Branding and Key Messages) </li></ul></ul><ul><ul><li>Sales (Networking) </li></ul></ul><ul><ul><li>Channel Partners (Your Evangelists) </li></ul></ul><ul><li>It’s made of pure win! </li></ul>
  4. 4. Product Development <ul><li>School </li></ul><ul><li>Work </li></ul><ul><li>Co-op </li></ul><ul><li>Volunteerism </li></ul><ul><li>Student Businesses </li></ul><ul><li>Life </li></ul>
  5. 5. Your Personal Brand <ul><li>Focus on: </li></ul><ul><li>Feature Sheet </li></ul><ul><li>Testimonials </li></ul><ul><li>Use Cases </li></ul><ul><li>Market Differentiators </li></ul><ul><li>Positioning </li></ul>
  6. 6. Your Feature Sheet <ul><li>Catalog of your experience </li></ul><ul><li>Inventory of your designations </li></ul><ul><li>Branding Vehicle </li></ul>
  7. 7. 1997 called. It wants its e-mail address back. WTF???
  8. 8. Very nice! Much better than: “My objective – to get a job.” Draw attention to your strengths
  9. 9. Testimonials <ul><li>If you don’t ask, you don’t get </li></ul><ul><li>Need referrals related to high value work </li></ul><ul><li>Volunteer referrals are just as good </li></ul><ul><li>“ He walks on water and sometimes he leaks water.” </li></ul><ul><li>- my mentor when giving a professional reference about seven years ago </li></ul>
  10. 10. Use Case Studies <ul><li>Accomplishments </li></ul><ul><li>Projects that drove you nuts </li></ul><ul><li>Examples that relate to the job </li></ul><ul><li>Have some of these rehearsed </li></ul><ul><ul><li>Use Case Elevator Pitches </li></ul></ul>
  11. 11. Differentiators <ul><li>What sets you apart? </li></ul><ul><li>Must be positive </li></ul><ul><ul><li>Appearance </li></ul></ul><ul><ul><li>Mannerisms </li></ul></ul><ul><ul><li>A Gimick </li></ul></ul><ul><ul><li>Cool Marketing Materials </li></ul></ul>
  12. 12. Personal Image Management Your Identity You Others
  13. 13. Personal Image Management <ul><li>No competitive advantage </li></ul><ul><li>Lost sales/potential business </li></ul><ul><li>Lack of job opportunities/advancement </li></ul>You <ul><li>Confident </li></ul><ul><li>Capable </li></ul><ul><li>Energetic </li></ul>Others <ul><li>Arrogant </li></ul><ul><li>Disorganized </li></ul><ul><li>Inexperienced </li></ul>Consequence DISCONNECT
  14. 14. Personal Image Management Appearance Body Language Cultural Intelligence Social Graces Results <ul><li>Increase self confidence </li></ul><ul><li>Differentiate from competitors </li></ul><ul><li>Opportunities for promotion </li></ul>CONSISTENT You <ul><li>Confident </li></ul><ul><li>Capable </li></ul><ul><li>Energetic </li></ul>Others <ul><li>Confident </li></ul><ul><li>Capable </li></ul><ul><li>Energetic </li></ul>
  15. 15. <ul><li>What is appropriate? </li></ul><ul><li>Business comes first </li></ul><ul><li>Be cautious and conservative (not too “loud”, distracting/sexy) </li></ul><ul><li>Interview dressing is more formal </li></ul>Personal Image Management
  16. 16. Personal Image Management Women: What to Avoid
  17. 17. Personal Image Management Appropriate Business Attire
  18. 18. Personal Image Management Men: What to Avoid
  19. 19. Personal Image Management Appropriate Business Attire
  20. 20. <ul><li>Do your research </li></ul><ul><ul><li>Monster.ca </li></ul></ul><ul><ul><li>LinkedIn.com </li></ul></ul><ul><li>Find the jobs/employers you want (positioning) </li></ul><ul><li>Find out where they are going to be in public </li></ul><ul><li>Insert yourself into their network </li></ul>Personal Marketing Strategies
  21. 21. <ul><li>Expose yourself </li></ul><ul><li>Blog </li></ul><ul><li>Volunteering </li></ul><ul><li>Conferences </li></ul><ul><li>Informational Interviews </li></ul>Personal Marketing Strategies
  22. 22. <ul><li>Key Messaging </li></ul><ul><li>Your elevator pitch </li></ul><ul><li>Targeted key messaging </li></ul><ul><li>Serendipity </li></ul><ul><li>Your market differentiator </li></ul>Personal Marketing Strategies
  23. 23. <ul><li>Relationship nurturing </li></ul><ul><li>Give, give, give </li></ul><ul><li>Regular contact (once per quarter) </li></ul><ul><li>Build friends, not leads </li></ul><ul><li>Recruit evangelists </li></ul>Personal Marketing Strategies
  24. 24. <ul><li>Professionalism </li></ul><ul><li>Consistency of Messaging </li></ul><ul><li>Relationships </li></ul><ul><li>Drive </li></ul><ul><li>Success </li></ul>Bringing it All Together
  25. 25. <ul><li>Aaron Cruikshank, Friuch Consulting </li></ul><ul><li>[email_address] </li></ul><ul><li>Joyce Lau, Joyce Lau Image Consulting </li></ul><ul><li>[email_address] </li></ul>Questions?
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