Aaron Cruikshank and Joyce Lau

Agenda Introduction Personal Brand Development Personal Image Management Personal Marketing Strategies Questions

Introduction

Personal Brand Development

Personal Image Management

Personal Marketing Strategies

Questions

Introduction Imagine that you are a product How to give yourself a product launch : Product Development (School + Experience) Marketing (Personal Branding and Key Messages) Sales (Networking) Channel Partners (Your Evangelists) It’s made of pure win!

Imagine that you are a product

How to give yourself a product launch :

Product Development (School + Experience)

Marketing (Personal Branding and Key Messages)

Sales (Networking)

Channel Partners (Your Evangelists)

It’s made of pure win!

Product Development School Work Co-op Volunteerism Student Businesses Life

School

Work

Co-op

Volunteerism

Student Businesses

Life

Your Personal Brand Focus on: Feature Sheet Testimonials Use Cases Market Differentiators Positioning

Focus on:

Feature Sheet

Testimonials

Use Cases

Market Differentiators

Positioning

Your Feature Sheet Catalog of your experience Inventory of your designations Branding Vehicle

Catalog of your experience

Inventory of your designations

Branding Vehicle

1997 called. It wants its e-mail address back. WTF???

Very nice! Much better than: “My objective – to get a job.” Draw attention to your strengths

Testimonials If you don’t ask, you don’t get Need referrals related to high value work Volunteer referrals are just as good “ He walks on water and sometimes he leaks water.” - my mentor when giving a professional reference about seven years ago

If you don’t ask, you don’t get

Need referrals related to high value work

Volunteer referrals are just as good

“ He walks on water and sometimes he leaks water.”

- my mentor when giving a professional reference about seven years ago

Use Case Studies Accomplishments Projects that drove you nuts Examples that relate to the job Have some of these rehearsed Use Case Elevator Pitches

Accomplishments

Projects that drove you nuts

Examples that relate to the job

Have some of these rehearsed

Use Case Elevator Pitches

Differentiators What sets you apart? Must be positive Appearance Mannerisms A Gimick Cool Marketing Materials

What sets you apart?

Must be positive

Appearance

Mannerisms

A Gimick

Cool Marketing Materials

Personal Image Management Your Identity You Others

Personal Image Management No competitive advantage Lost sales/potential business Lack of job opportunities/advancement You Confident Capable Energetic Others Arrogant Disorganized Inexperienced Consequence DISCONNECT

No competitive advantage

Lost sales/potential business

Lack of job opportunities/advancement

Confident

Capable

Energetic

Arrogant

Disorganized

Inexperienced

Personal Image Management Appearance Body Language Cultural Intelligence Social Graces Results Increase self confidence Differentiate from competitors Opportunities for promotion CONSISTENT You Confident Capable Energetic Others Confident Capable Energetic

Increase self confidence

Differentiate from competitors

Opportunities for promotion

Confident

Capable

Energetic

Confident

Capable

Energetic

What is appropriate? Business comes first Be cautious and conservative (not too “loud”, distracting/sexy) Interview dressing is more formal Personal Image Management

What is appropriate?

Business comes first

Be cautious and conservative (not too “loud”, distracting/sexy)

Interview dressing is more formal

Personal Image Management Women: What to Avoid

Personal Image Management Appropriate Business Attire

Personal Image Management Men: What to Avoid

Personal Image Management Appropriate Business Attire

Do your research Monster.ca LinkedIn.com Find the jobs/employers you want (positioning) Find out where they are going to be in public Insert yourself into their network Personal Marketing Strategies

Do your research

Monster.ca

LinkedIn.com

Find the jobs/employers you want (positioning)

Find out where they are going to be in public

Insert yourself into their network

Expose yourself Blog Volunteering Conferences Informational Interviews Personal Marketing Strategies

Expose yourself

Blog

Volunteering

Conferences

Informational Interviews

Key Messaging Your elevator pitch Targeted key messaging Serendipity Your market differentiator Personal Marketing Strategies

Key Messaging

Your elevator pitch

Targeted key messaging

Serendipity

Your market differentiator

Relationship nurturing Give, give, give Regular contact (once per quarter) Build friends, not leads Recruit evangelists Personal Marketing Strategies

Relationship nurturing

Give, give, give

Regular contact (once per quarter)

Build friends, not leads

Recruit evangelists

Professionalism Consistency of Messaging Relationships Drive Success Bringing it All Together

Professionalism

Consistency of Messaging

Relationships

Drive

Success

Aaron Cruikshank, Friuch Consulting [email_address] Joyce Lau, Joyce Lau Image Consulting [email_address] Questions?

Aaron Cruikshank, Friuch Consulting

[email_address]

Joyce Lau, Joyce Lau Image Consulting

[email_address]