Mobile at a Glance - A user centered approach for better ROI

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What makes an app successful ?

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  • © It's About People Not Devices - Bryan Rieger and Stephanie Rieger
  • © It's About People Not Devices - Bryan Rieger and Stephanie Rieger
  • © It's About People Not Devices - Bryan Rieger and Stephanie Rieger
  • © It's About People Not Devices - Bryan Rieger and Stephanie Rieger
  • © It's About People Not Devices - Bryan Rieger and Stephanie Rieger
  • © It's About People Not Devices - Bryan Rieger and Stephanie Rieger
  • © It's About People Not Devices - Bryan Rieger and Stephanie Rieger
  • © It's About People Not Devices - Bryan Rieger and Stephanie Rieger
  • © It's About People Not Devices - Bryan Rieger and Stephanie Rieger
  • Mobile at a Glance - A user centered approach for better ROI

    1. 1. A user-centered approach for mobile projects
    2. 2. Serge Hufkens User Experience Designer @sjesch
    3. 3. What is “mobile”?
    4. 4. mobile used to mean this
    5. 5. and this…
    6. 6. everything else was „not mobile‟
    7. 7. mobile is now also this…
    8. 8. or this…
    9. 9. mobile is everywhere…
    10. 10. what was once targeted to specific activities
    11. 11. is now a highly customizable always on, always connected blank canvas…
    12. 12. enabling users to choose their own experience
    13. 13. How to design for this “mobile user experience”?
    14. 14. 3 pillars
    15. 15. global flow
    16. 16. step 1 inspire & discover
    17. 17. Touch Accelerometer Speech/Sound Camera Social Geolocation inspire with workshops
    18. 18. discover with workshops
    19. 19. discover with workshops
    20. 20. step 2 define your audience
    21. 21. personas
    22. 22. personas
    23. 23. Personas workshop
    24. 24. step 3 map the journey
    25. 25. Pre- experience ExperiencePost- experience The customer journey
    26. 26. mapping the journey
    27. 27. step 4 prototype, design & itera
    28. 28. prototype
    29. 29. prototype
    30. 30. ‘body’ prototyping
    31. 31. keep it visual during development
    32. 32. step 5 learn & adapt
    33. 33. facebook versions
    34. 34. and don’t forget… keep your strategy alive
    35. 35. Thank you! p.s.: it‟s coffee time!

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