A user-centered approach
for mobile projects
Serge Hufkens
User Experience Designer
@sjesch
What is “mobile”?
mobile used to mean this
and this…
everything else was „not
mobile‟
mobile is now also this…
or this…
mobile is everywhere…
what was once
targeted to specific activities
is now a highly customizable
always on, always
connected blank canvas…
enabling users to choose
their own experience
How to design for this
“mobile user experience”?
3 pillars
global flow
step 1
inspire & discover
Touch
Accelerometer
Speech/Sound
Camera
Social
Geolocation
inspire with workshops
discover with workshops
discover with workshops
step 2
define your audience
personas
personas
Personas workshop
step 3
map the journey
Pre-
experience
ExperiencePost-
experience
The customer journey
mapping the journey
step 4
prototype, design & itera
prototype
prototype
‘body’ prototyping
keep it visual during
development
step 5
learn & adapt
facebook versions
and don’t forget…
keep your strategy alive
Thank you!
p.s.: it‟s coffee time!
Mobile at a Glance - A user centered approach for better ROI
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Mobile at a Glance - A user centered approach for better ROI

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  • © It's About People Not Devices - Bryan Rieger and Stephanie Rieger
  • © It's About People Not Devices - Bryan Rieger and Stephanie Rieger
  • © It's About People Not Devices - Bryan Rieger and Stephanie Rieger
  • © It's About People Not Devices - Bryan Rieger and Stephanie Rieger
  • © It's About People Not Devices - Bryan Rieger and Stephanie Rieger
  • © It's About People Not Devices - Bryan Rieger and Stephanie Rieger
  • © It's About People Not Devices - Bryan Rieger and Stephanie Rieger
  • © It's About People Not Devices - Bryan Rieger and Stephanie Rieger
  • © It's About People Not Devices - Bryan Rieger and Stephanie Rieger
  • Mobile at a Glance - A user centered approach for better ROI

    1. 1. A user-centered approach for mobile projects
    2. 2. Serge Hufkens User Experience Designer @sjesch
    3. 3. What is “mobile”?
    4. 4. mobile used to mean this
    5. 5. and this…
    6. 6. everything else was „not mobile‟
    7. 7. mobile is now also this…
    8. 8. or this…
    9. 9. mobile is everywhere…
    10. 10. what was once targeted to specific activities
    11. 11. is now a highly customizable always on, always connected blank canvas…
    12. 12. enabling users to choose their own experience
    13. 13. How to design for this “mobile user experience”?
    14. 14. 3 pillars
    15. 15. global flow
    16. 16. step 1 inspire & discover
    17. 17. Touch Accelerometer Speech/Sound Camera Social Geolocation inspire with workshops
    18. 18. discover with workshops
    19. 19. discover with workshops
    20. 20. step 2 define your audience
    21. 21. personas
    22. 22. personas
    23. 23. Personas workshop
    24. 24. step 3 map the journey
    25. 25. Pre- experience ExperiencePost- experience The customer journey
    26. 26. mapping the journey
    27. 27. step 4 prototype, design & itera
    28. 28. prototype
    29. 29. prototype
    30. 30. ‘body’ prototyping
    31. 31. keep it visual during development
    32. 32. step 5 learn & adapt
    33. 33. facebook versions
    34. 34. and don’t forget… keep your strategy alive
    35. 35. Thank you! p.s.: it‟s coffee time!
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