T10 Personal Technology: the road to the future 0852904


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A presentation on the evolution of personal technology, specifically about mP3 players and cell phones. It focuses on Apple Inc.\'s role in marketing trends in these areas. It provides a look into the future and where these trends may be heading.

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T10 Personal Technology: the road to the future 0852904

  1. 1. Personal Technology The road to the future
  2. 3. A Brief History <ul><li>Mp3 Players got their start as the personal cassette-player (Walkman, Japan) </li></ul><ul><li>Continued on to become the personal compact disc player </li></ul><ul><li>Companies created the digital audio player (DAP, 1997) </li></ul><ul><li>1998: PJB-100 (Personal Jukebox) had 4.8 GB of space </li></ul><ul><li>Apple Computer invented the iPod © in 2001 </li></ul><ul><li>Currently hundreds of companies produce mp3 players </li></ul><ul><li>Cellular Phones can be traced back to an idea that was hatched in 1915 to have a wireless telephone, but it did not work out </li></ul><ul><li>Phones that could be plugged into cars were hits in the 1980s and 1990s </li></ul><ul><li>The bulky cell phones of the early 1990s were replaced by the sleek models of today </li></ul><ul><li>Apple Inc. created the iPhone – an iPod and cell phone in one! </li></ul>
  3. 4. Music Today <ul><li>Teenagers, young adults, and even grandparents are </li></ul><ul><li>busy in the world </li></ul><ul><li>mP3 players are a convenient, compact, and trendy way </li></ul><ul><li>to occupy the time taken to ride a bus, walk down the street, </li></ul><ul><li>or in between classes </li></ul><ul><li>Music is such a big influence in our society, fueled by </li></ul><ul><li>the media and its use of music, that to have a portable device </li></ul><ul><li>to play it only makes sense </li></ul><ul><li>As opposed to CD players, mP3s can usually hold 1000+ songs </li></ul><ul><li>Some can store videos, pictures, lyrics, and CD covers as well </li></ul><ul><li>The most popular brand is Apple Inc.’s iPod © which came out in 2001 </li></ul><ul><li>Since then, it has undergone changes to become smaller in your hand, while holding more songs </li></ul><ul><li>But it was behind the curve when it came to technology; the iPod© was using a hard drive to store its files, while many other companies were using the flash drive (newer technology, holds more information) </li></ul><ul><li>The new shuffle and mini now use flash drives </li></ul>
  4. 5. The iPod’s © Success in the market iPod: 100 million, Zune: 2 million, Sony Walkman: 850, 000, Samsung YP-Z5: 1 million Number of mP3 players sold since 2001 (in millions)
  5. 6. Cell Phones of Today <ul><li>Since the bulky cell phones of the 90s, companies of today have come a long way to ensure the widest range of phones are available </li></ul><ul><li>Types: flip, slide, keyboard capabilities, music storage, touch-screen, internet/MSN capabilities </li></ul><ul><li>Apple Inc. bridged the gap between cell phones and mP3 players when it came out with the iPhone © </li></ul><ul><li>It has a 3G storage, is a widescreen iPod©, and the newest internet technologies </li></ul><ul><li>Everywhere you go, you see cell phones, whether they are a Blackberry©, using Bluetooth©, or a simple flip phone </li></ul><ul><li>They are so useful because they can call, receive calls almost anywhere, send text messages, snap pictures or take videos, play unique ringtones, be used in an emergency </li></ul>
  6. 7. Too Cool for School Number Of Teens and Young Adults who use Cell Phones (out of 100%) Ages Year
  7. 8. The Future <ul><li>Will the reign of technology ever cease? </li></ul><ul><li>It is doubtful that the world will find a way to continue living without all its current technology, not because it cannot but because it will not </li></ul><ul><li>People accustomed to amount and convenience of technology in their lives </li></ul><ul><li>Companies will continue to improve technological features </li></ul><ul><li>Apple Inc. set to pair their products with concerns for the environment: going to remove toxic elements (I.e. arsenic, mercury) from their products by end of 2008 </li></ul><ul><li>Recycling E-waste since 1994; up to 93% of products recycled in 2008 </li></ul><ul><li>More and more companies are encouraging old cell phones and mP3 players to be brought in to be recycled </li></ul>
  8. 9.     ? ?
  9. 10. References <ul><li>http://www.google.ca (images) </li></ul><ul><li>http://www.wikipedia.org </li></ul><ul><li>http://www.apple.com </li></ul><ul><li>http://www.kwintessential.co.uk </li></ul><ul><li>http://www.msnbc.msn.com </li></ul><ul><li>http://www.electronista.com </li></ul><ul><li>http://www.businessweek.com </li></ul><ul><li>http://socio.ch/mobile </li></ul>