T10 Personal Technology: the road to the future 0852904
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T10 Personal Technology: the road to the future 0852904

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A presentation on the evolution of personal technology, specifically about mP3 players and cell phones. It focuses on Apple Inc.\'s role in marketing trends in these areas. It provides a look into the ...

A presentation on the evolution of personal technology, specifically about mP3 players and cell phones. It focuses on Apple Inc.\'s role in marketing trends in these areas. It provides a look into the future and where these trends may be heading.

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T10 Personal Technology: the road to the future 0852904 T10 Personal Technology: the road to the future 0852904 Presentation Transcript

  • Personal Technology The road to the future
  •  
  • A Brief History
    • Mp3 Players got their start as the personal cassette-player (Walkman, Japan)
    • Continued on to become the personal compact disc player
    • Companies created the digital audio player (DAP, 1997)
    • 1998: PJB-100 (Personal Jukebox) had 4.8 GB of space
    • Apple Computer invented the iPod © in 2001
    • Currently hundreds of companies produce mp3 players
    • Cellular Phones can be traced back to an idea that was hatched in 1915 to have a wireless telephone, but it did not work out
    • Phones that could be plugged into cars were hits in the 1980s and 1990s
    • The bulky cell phones of the early 1990s were replaced by the sleek models of today
    • Apple Inc. created the iPhone – an iPod and cell phone in one!
  • Music Today
    • Teenagers, young adults, and even grandparents are
    • busy in the world
    • mP3 players are a convenient, compact, and trendy way
    • to occupy the time taken to ride a bus, walk down the street,
    • or in between classes
    • Music is such a big influence in our society, fueled by
    • the media and its use of music, that to have a portable device
    • to play it only makes sense
    • As opposed to CD players, mP3s can usually hold 1000+ songs
    • Some can store videos, pictures, lyrics, and CD covers as well
    • The most popular brand is Apple Inc.’s iPod © which came out in 2001
    • Since then, it has undergone changes to become smaller in your hand, while holding more songs
    • But it was behind the curve when it came to technology; the iPod© was using a hard drive to store its files, while many other companies were using the flash drive (newer technology, holds more information)
    • The new shuffle and mini now use flash drives
  • The iPod’s © Success in the market iPod: 100 million, Zune: 2 million, Sony Walkman: 850, 000, Samsung YP-Z5: 1 million Number of mP3 players sold since 2001 (in millions)
  • Cell Phones of Today
    • Since the bulky cell phones of the 90s, companies of today have come a long way to ensure the widest range of phones are available
    • Types: flip, slide, keyboard capabilities, music storage, touch-screen, internet/MSN capabilities
    • Apple Inc. bridged the gap between cell phones and mP3 players when it came out with the iPhone ©
    • It has a 3G storage, is a widescreen iPod©, and the newest internet technologies
    • Everywhere you go, you see cell phones, whether they are a Blackberry©, using Bluetooth©, or a simple flip phone
    • They are so useful because they can call, receive calls almost anywhere, send text messages, snap pictures or take videos, play unique ringtones, be used in an emergency
  • Too Cool for School Number Of Teens and Young Adults who use Cell Phones (out of 100%) Ages Year
  • The Future
    • Will the reign of technology ever cease?
    • It is doubtful that the world will find a way to continue living without all its current technology, not because it cannot but because it will not
    • People accustomed to amount and convenience of technology in their lives
    • Companies will continue to improve technological features
    • Apple Inc. set to pair their products with concerns for the environment: going to remove toxic elements (I.e. arsenic, mercury) from their products by end of 2008
    • Recycling E-waste since 1994; up to 93% of products recycled in 2008
    • More and more companies are encouraging old cell phones and mP3 players to be brought in to be recycled
  •     ? ?
  • References
    • http://www.google.ca (images)
    • http://www.wikipedia.org
    • http://www.apple.com
    • http://www.kwintessential.co.uk
    • http://www.msnbc.msn.com
    • http://www.electronista.com
    • http://www.businessweek.com
    • http://socio.ch/mobile