This presentation is about my personal interest in the world of fashion, brand names and the people that create them. I find it very interesting how the designer’s personalities, styles and tastes can be observed and represented in their designs/clothing, and suggest that atmosphere or personality for those that wear their clothing. We will look at three different “personalities” from the fashion world and compare them.
These are just a few of Coco Chanel’s designs. The current designer for CHANEL, Karl Lagerfeld, does a great job in continuing the inspiration and atmosphere that Coco Chanel once drew out of her into her clothing. She portrays a personality of simplicity, layers, formality, maturity and a strong independent woman in her designs because that was her own personality during her lifetime.
Versace, as you can see, presents bold statements about their collection and is not afraid to stand out. Donatella Versace, former designer Gianni Versace’s sister, successfully brings out Gianni’s inspiration in her designs which is aggressiveness, strength, boldness and confidence. The road to success was rough and challenging, but this attitude and vision is what brought Versace to the top.
Hierarchy, status and class is the language Polo Ralph Lauren speaks. His designs were originally inspired by a sport call Polo, and the sport being popular amongst the rich and high class, his collections were obviously meant for the rich and high class. I believe his portrayal of a ‘Typical Saturday Afternoon Leisure of the Rich’ has been, and is, successfully communicated through his clothing.
All Images and Graphics Provided by “Google Images” (September, 2008) <http://images.google.ca/images?sourceid=navclient&ie=UTF-8&rlz=1T4ADBF_enCA263CA264&q=versace&um=1&sa=N&tab=wi>, <http://images.google.ca/images?um=1&hl=en&rlz=1T4ADBF_enCA263CA264&q=Chanel>, <http://images.google.ca/images?um=1&hl=en&rlz=1T4ADBF_enCA263CA264&q=polo+ralph+lauren>.
“ Chanel Official Site - Fashion &Accessories, Fragrance & Beauty and Fine Jewellery & Watches.” September 29, 2008 <http://www.chanel.com/>
Hall, Cecily & Kaiser, Emily. “Ladies of Fashion: Top Fashion Brands Most Often Purchased by Wealthy Female Customers.” WWD.COM (Jan, 2006): 1-3. September 28, 2008 <http://www.luxuryinstitute.com/doclib/doclib_popup.cgi?file=60-01b837a99bee63159d4539224fcf5d89.pdf>
“ The World of Ralph Lauren.” September 28, 2008 <http://www.ralphlauren.com/frontdoor/index.jsp?videoflash=false&flashversion=9>
“ Versace.” September 29, 2008 <http://www.versace.com/flash.html>