ARE2010 Social Impact of AR
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The Social Impact of AR

The Social Impact of AR
A Roundtable Discussion
ARE 2010 Augmented Reality Event
June 2 - 3 , 2010
Paul Farkas, CEO Outernext LLC
Co-moderator

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ARE2010 Social Impact of AR Presentation Transcript

  • 1. are2010 Roundtable Discussion The Social Impact of AR outernext.com Paul Farkas CEO and President Outernext LLC Enabling technologies, social impact
  • 2. outernext.com Digital Enlightenment: The rules will change; markets will emerge... You can watch and run, leave it behind. Or... you can meet the challenge. Markets emerge. Crush, or be crushed. Enabling technologies, social impact
  • 3. outernext.com Web Wide World Enabling technologies, social impact
  • 4. outernext.com Web Wide World Web Wide World Mobile and New Tech AR Augmented Reality IOT Internet of Things Ubiquitous Computing Semantic Web Social Media (opening) Government Enabling technologies, social impact
  • 5. outernext.com Web Wide World Enabling technologies, social impact
  • 6. Call to Action “From Web 2.0 to Web 20.0!” ~ Jack Mason, IBM Smarter Planet initiative “ [An] important trend is the increasing realism of virtual and augmented reality. Augmented reality has just started with outernext.com a few iPhone apps in the last several months. In the future we'll be online all the time. Web Wide World “The technologies that succeed in the marketplace are the ones that meet our basic human needs to communicate and socialize... ~ a Ray Kurzweil interview @ iMedia Outernext Guidelines Initiative Enabling technologies, social impact
  • 7. Outernext is... Outernext is an action-oriented association designed to educate, lobby, consult, and fund the emerging Web Wide World space. Social Impact Outernext clears obstacles to market development, establishes guidelines and best practices for sustainable growth, and evangelizes the interactive media channel for use by brands and third party content providers. Outernet members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and service providers, as well as any company focused on the vast potentials within the growing outside, mobile, OOH channel. Outernext.org will further serve as a global Web Wide World Foundation. Enabling technologies, social impact
  • 8. Co-founders & Executive Team Paul Farkas CEO and President John C. Havens Interim CMO outernext.com Jack Mason Interim CTO Critt Jarvis Director, Communications and Research Contact us @Outernext Outernext Guidelines Initiative Enabling technologies, social impact