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"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
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"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie

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  • 1. Digital mobile and the realtime journey
  • 2. The WHY and HOW of programmatic
  • Research overview – looking beyond the hype
  • There is more to the web than social
    There is more to real time than twitter
  • Whats next:
    Goal Introduction of new Hyundai i10 model
    Timeframe Mid-January to beginning of March
    Target group 25-34 years, new middle class, adaptive pragmatists
    TV Two TV ad flights with one break in between
    Online Two accompanying synchronized Second Screen ad campaigns with wywy LiveSync
    Website Corresponding content on website for 180 seconds while TV spot airing with wywy SiteSync (“TV Landing Page”)



  • Transcript

    • 1. Realtime advertising perspectives: - Publisher - Agency - Brand Graham Wylie, AppNexus
    • 2. 1. The Digital, Mobile and Realtime journey 2. The Why & How of Programmatic 3. IAB Europe & WARC research preview 4. What’s next – an example 5. Panel discussion Agenda
    • 3. Image from http://images-hd.blogspot.co.uk
    • 4. Image from Flickr JD Hancock
    • 5. Conclusions Programmatic is key to Realtime Realtime is key to Digital Digital is key to Audience Engagement Audience Engagement is key to Publisher, Brand and Agency success
    • 6. Programmatic is key to Publisher, Agency and Brand success
    • 7. CLIENT FORUMCLIENT FORUM Panel Stephan Noller CEO & Founder nugg.ad Erhard Neuman CEO ADTECH AG Joelle Frijters CEO & Co-founder Improve Digital Khurran Hamid Global Director of Digital Media GSK

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