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Cristal Festival / Programme 2012

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  • 1. summit CRANS for Montana media 12/16 and decemberadvertising 2012
  • 2. media - brand content @ Sporting1pm // Opening Cristal Lunch // Opening BECS Lunch @ Auditorium3pm - 5.30pm // BRAND ENTERTAINMENT & CONTENTS SESSIONConducted by Ted Cohen, Managing Director - Tag Strategic Opening speech“Brand Content & The New Creatives”Mark Waugh, Global Managing Director - Newcast“Storytelling in the screen age”Tom Bowman, Senior VP - BBC AdvertisingCoke Polar Bowl“Real Time Animation and the Ultimate 2nd Screen Experience!”Simon Gosling, Executive Producer - FramestoreKeynoteChantal Rickards, Head of Programming & Branded Content - MEC EMEAClosing keynote“I was there - online”Mark Beeching, Worldwide Chief Creative & Strategy Officer - Digitas& Founder of the NewFront annual event in New York5.30pm 6pm // MEDIA CRISTAL ACADEMY SESSION @ Room 7Debate session“The new deal of media effectiveness”Hosted by Jean-Luc Chetrit, President - Carat FranceWith Alexis Marcombe, CEO - Audience SquareBrigitte Cantaloube, MD & VP SALES - Yahoo! @ Festival bar - Le Régent7pm // Opening Cristal Cocktail8pm // Opening Award Ceremony - MediaHosted by Isabelle Musnik, Managing EditorIn the presence of Mark Schader, Global CCO - Havas MediaSébastien Danet, President - Vivaki France & President - UDECAM @ Le Chalet10pm // Cristal Dinner // BECS Dinner @ Monk’is Bar11.30pm // Opening Cristal party DJ set
  • 3. THURSDAYdecember 13 media - marketing brand content @ Festival bar - Le Régent10am // Shortlist ProjectionConsumer Marketing, Brand Entertainment& Contents and Integrated CompetitionsWith the support of10am - 11am // MARKET RESEARCH SESSION @ Room 3Annual Agencies/Advertisers surveyElements of Limelight/OpinionWay’s annual survey: what do advertisersexpect from their agenciesLuc Laurentin, Development Director - Limelight ConsultingHugues Cazenave, CEO - OpinionWayKantar Media Ad Intelligence Observatory: advertising & digital trendsfrom Ad Intelligence Kantar MediaDenis Gaucher, CEO. Corinne In Albon, Marketing DirectorSophie Le Barazer, Commercial DirectorFrançoise Hernaez Fourrier, Strategic Planning Director5th edition of Dufresne Corrigan Scarlett’s Advertising Innovation Observatory“Going further on consumers’ perception of innovative campaigns”Isabelle Musnik, Managing Editor - INfluenciaHugues Cazenave, CEO - OpinionWayOlivier Bouas-Laurent, Spokesperson Dufresne Corrigan & CEO - mademoiselle scarlett11am - 1pm // BRAND ENTERTAINMENT & CONTENTS SESSION @ Auditorium“Success story of leading French TV program”Best practice digital developmentsMarie-Anne Decaux, Director - Telfrance (Newen Group)/Licencelab“From Brand Content to Brand Culture”Daniel Bô, Owner - QualiQuantiDebate session Branded Content Marketing Association (BCMA)“Bringing Brands to Talent: Brands & Celebrity”Hosted by Andrew Canter, CEO - BCMAwith Jadis Tillery, Director of Social Media - Dot TalentMartin Delamere, Brand Strategy Director - Addiction WorldwideRob Donnell, President & Founder - Brand ArcChantal Rickards, Head of Programming & Branded Content - MEC EMEA
  • 4. THURSDAYdecember 13 media - marketing brand contentSession Udecam : Brand Content, what’s nexthosted by Thomas Jamet, CEO - Moxie & President - UDECAM’s Brand Content CommissionWith a presentation of The Brand Content surveyby Luc Laurentin, Co-founder - Limelight Consulting @ Sporting1pm // Cristal Lunch @ Etrier // BECS Lunch Private Sponsored by @ Room 72.30pm - 4pm // MEDIA CRISTAL ACADEMY SESSIONConnected TV SessionHosted by Hadmut Holken, Owner - Holken Consultants & PartnersWith Christophe Decloux, Head of Communications & Marketing - Panasonic FranceBruce Hoang, International Marketing Director - Orange AdvertisingStéphane Martin, Managing Director - ARPP Professional Advertising Regulation Auth.“New TV usages and the second screen”Nicolas Thorin, Internet advertising sales house Director - M6 Web“How to reconcile social networks in TV programs and commercial ads?The multi-screen logical outcome”Sylvia Tassan-Toffola, Digital & 360 Director - TF1 @ Auditorium4pm - 6pm // SESSION BRAND ENTERTAINMENT & CONTENTSConducted by Michael Kassan, CEO and Chairman - MediaLink“Branded Content: the art of storytelling to engage fans”Jez Jowett, Global Head of Digital & Social Media - Havas Sports & Entertainment“The age of artists as media channels”The Renault Twizy/Cathy & David GUETTA communication plateformGaël Solignac-Erlong, Deputy Managing Director - MoxieDominique Musset, Worldwide Advertising Director - Renault“The Future of Branded Entertainment“Hosted by Doug Scott, President - OgilvyEntertainment,in the presence of the Brand Entertainment & Contents Jury members“Programming for a Global Brand”Howard Owens, President - National Geographic Channels
  • 5. THURSDAYdecember 13 media - marketing brand contentInterviewBen Silverman, CEO - ElectusKeynote“Original content & video programming: A new challenge for media and advertisers”Erin McPherson, VP & Head of Video Programming and Originals - Yahoo!7pm // Cristal Cocktail @ Festival bar - Le Régent Sponsored by8pm // Award Ceremony - Brand Entertainment & Contents, Integratedand Consumer MarketingIn the presence ofErik Vervroegen, Integrated Jury President and International Creative Director - PublicisWorldwideValérie Lévy Harrar, Consumer Marketing Jury President and Executive Creative DirectorProximity BBDO Paris & Founder Member of the Proximity Worldwide Creative Council,currently ChairmanDoug Scott, Brand Entertainment & Contents Jury President and President -OgilvyEntertainmentWith the support10pm // Cristal Dinner @ La Désalpe // BECS Dinner // nugg.ad Dinner @ Guarda Golf Private Sponsored by // Stratégies Dinner @ Bistro de l’Ours Private Sponsored by11.30pm // Cristal party DJ set @ Le Pacha
  • 6. fridaydecember 14 digital - data - music @ Festival bar - Le Régent10am // Shortlist ProjectionDigital & Mobile, Outdoor, Press,Print Craft and Design CompetitionsWith the support of @ Auditorium10am - 1pm // BRAND ENTERTAINMENT & CONTENTS SESSIONConducted by Ted Cohen, Managing Director - Tag Strategic// BRANDS & MUSIC“Why you cannot have a social strategy without having a music strategy”Chris Maples, Managing Director - Spotify UK“The RE:GENERATION project”Dominic Sandifer, President - Greenlight Media & Marketing LLC“How a 17 year old punk rock drummer grows upand ends up giving this presentation “Marcel A. Wiebenga, Music Supervisor & Business Dvpt. Director - Sizzer Amsterdam“Engaging Consumers with Music”Hosted by Bruno Crolot, Director of Music Markets - Reed Midemwith Thomas Jamet, CEO - Moxie & President of the Brand Content Commission - UDECAMOlivier Robert-Murphy, Global Head of New Business - Universal Music Group// BRAND ENTERTAINMENT“Smashing the myths of social video advertising: 2012 Trends & success stories”Dorota Smaggia, Managing Director - Unruly FranceKeynoteWe Are Social“Brand Entertainment, to infinity and beyond!”Michèle Benzeno, Sales and Yahoo! Studio Director - Yahoo!Isabelle Fossecave, Head Manager Advertising & Promotions - RenaultLaurence Larvor, Advertising & Media Department Manager - Bouygues TelecomHeloise Beldico-Pachot, Internet Center Manager - La Banque Postale1pm // Cristal Lunch @ Sporting// BECS Lunch @ Art de VivrePrivate
  • 7. fridaydecember 14// Woman Cristal Academy Private Lunch digital - data - music @ Restaurant EtrierPrivate4W : World Wide Women WebHow the digital revolution is above all the womenDavid Lacombled, Managing Director Content Strategy - OrangeSponsored by2.30pm // Deliberations - Advertisers Grand Jury & European Journalists JuryExecutive sessionIn the presence of the Jury PresidentsMark Schader, Media Lutz Müller, ProductionMark Beeching, Digital & Mobile Muriel Fagnoni, Film & RadioErik Vervroegen, Integrated Valérie Lévy Harrar, Consumer MarketingAdrian Botan, Print & Design Doug Scott, Brand Entertainment & Contents2.30pm // NEW VISION SESSION @ Auditorium“Will connected objects revolutionize the digital marketing?”Jérôme Duchamps, Managing Director - BETC DigitalFrançois Garcia, Director & Co-founder - X-Prime GroupePascal Nessim, Co-President - Marcel“Gillette and I AM PLAYR - Pioneering Social Entertainment”Paul Whitehead, Global Commercial Director - We R InteractiveLudovic de Valon, Marketing Development EMEA - Gillette3pm // NEW TALENT, SOUNDTRACK ADVERTISING CONTESTExecutive sessionIn the honored presidency of Martin Solveig, International DJ
  • 8. fridaydecember 14 digital - data - music @ Auditorium4pm - 6pm // INNOVATION, MARKETING & DATA SESSION “Geomarketing 2.0: what big data has changed”Irène Labus, Analytics Director - Havas Digital“Data & Branding”Karim H. Attia, CEO - nugg.ad“Beyond Big Data, big Creativity!”François Pétavy, CEO - eyeka.comStéphanie Hajjar, Innovation Center Director - SFR“Mobile Marketing”Ludovic Levy, Director Mobile Advertising - Orange & Board member MMA EMEAPatrick Hoffstetter, Head of Digital Factory - RenaultAriel Steinmann, Marketing & eBusiness Director - Cortal Consors BNP Paribas“Mobile & Interactivity: Brands in people’s pockets”Georges Mohammed-Cherif, President & Creative Director - Buzzman“How can digital, in a context of economic uncertainty, become a fantastic source of growth forbrands, agencies and media?”Gilles Babinet, President - Captain Dash & EU Digital ChampionCarlo D’Asaro Biondo, President Southern & Eastern Europe,Middle East & Africa Operations - GoogleNicolas Bordas, President - TBWAFranceJean-David Chamboredon, CEO - Fonds des Entrepreneurs Internet ISAIAlain Heureux, President & CEO - IAB EuropeStéphanie Hospital, Executive Vice-President - Orange DigitalAlain Lévy, President - Weborama
  • 9. fridaydecember 14 digital - data - music @ Festival bar - Le Régent7pm // Cristal Cocktail Sponsored by8pm // Award Ceremony Digital & Mobile, Design, Production,Woman Cristal & Soundtrack advertising powered by OrangeIn the presence of Mark Beeching, President of the Digital & Mobile Jury and WorldwideChief Creative & Strategy Officer - DigitasLutz Müller, President of the Production Jury and Managing Director - Radical Media BerlinAdrian Botan, President of the Print & Design Jury and VP Creative Excellence CEE -McCann WorldgroupOutstanding Merit Award to Martin Solveig - International DJ @ La Bergerie10pm // Cristal Dinner // BECS Dinner @ Le CervinPrivate // Orange Dinner - Advertisers Grand Jury @ Guarda GolfPrivateSponsored by11.30pm // Cristal party DJ set @ Monk’is Bar Sponsored by
  • 10. saturdaydecember 15 innovation & data @ Festival bar - Le Régent10am // Shortlist ProjectionFilm and Radio CompetitionsWith the support of @ Auditorium9.30am // ADVERTISERS GRAND JURY INNOVATION BRUNCHWith the support of Breakfast & WelcomeIntroduction noteYannick Bolloré, Associate General Manager - Havas WorldwideInnovation & Social MediaPhilippe Peyresaubes, VP Partnerships EMEA - BazaarvoicePierre Chapaz, CEO & Founder - EbuzzingRaphael Savy, Manager Director France - Aprimo eCircleCamille Faure, VP Sales - MilkySébastien Lefebvre, CEO - MesagraphPresentation “Data Creative”Jean-Baptiste Sabiani, Head of creative solutions & ad innovation - Orange Advertising“Cross Media attribution: how to optimize the media mix by a POE approach?”Irène Labus, Analytics Director - Havas Digital“Agency & Data: Can we be judge and jury?”Philippe Seignol, President - PerformicsPierre-Emmanuel Cros, General Manager - Performics
  • 11. saturdaydecember 15 innovation & data“ADEX - RTB: Too early or too good to be true, the right to know for brands”Moderated by Frédéric Roy, Editor in Chief - CB NewsWith Frédéric Bellier, Managing Director - RadiumOneChristophe Camborde, CEO & Co-founder - Ezakus LabsGeorges-Edouard Dias, Chief Digital Officer - L’OréalFabien Magalon, Managing Director - La Place MédiaFranck Si-Hassen, Director - Médiamétrie eStatLaurent Nicolas, Founder & Managing Director - AlentyDavid Baranes, Country Manager - AppnexusStart-up & Venture Capital: the speed pitching eventIn the presence of the Advertisers and Venture CapitalModerated by Cécilia Gabizon, Reporter - Le FigaroWith François Bancilhon, CEO - Data PublicaAlephD, Askalll, Loop’In, MFG Labs, Shingly, Shopmium,Synomia, StickyAds.tv, TvTweet and Webdoc11pm // NEW TALENT - YOUNG DIRECTORS FORUM @ Room 7“Screening of the 8 selected short-films”In the honored presidency of Bruno Aveillan, Director, Photograph & Multimedia Artist10.45am // Act responsible @ Room 3“People & Charities: Fatal attraction”Isabelle Chebat, Communication Director - International Human Rights FederationYves Colin, Communication Director - Fondation Abbé PierreDominique Wolton, Director - Communication Sciences Institute of the CNRSPascal Grégoire, Co-founder & Creative Director - La Chose1pm // Cristal Lunch @ Sporting// Starcom Lunch - Advertisers Grand Jury @ Crans SpaPrivateSponsored by
  • 12. saturdaydecember 15 innovation & data @ Room 73pm // AD & BOOKSHosted by David Lacombled, Managing Director Content Strategy - OrangeLes 101 mots de l’optimismeby Thierry SaussezGénération pubby Anne Saint-DreuxIndiscipliné : la communication, les hommes et la politiqueby Dominique Wolton @ Auditorium3.30pm - 5.45pm // INNOVATION, MARKETING & DATA SESSIONNetineo Video Workshop“Online video trends overview in Asia, the U.S. and Europe”Current practices, models, actors, viewpoints and analyzes of international expertsFilm screening «Trends», produced by FrenchWebfollowed by a discussion with Richard Menneveux, CEO - FrenchWeband Philippe Bornstein, CEO - Netineo“The virtuous circle of data: data as a lever for business excellence”Moderated by Richard Menneveux, CEO - FrenchWebWith Armel Bursaux, Group Head of Advertising Products - OrangeGroup / Orange Advertising NetworkBruno Walther, CEO & Co-founder - Captain DashIrène Labus, Analytics Director - Havas DigitalAnne Browaeys, Managing Director - FullSIXClosing conferences“Advertising market & digital: true friends or deceivers. Is digital destroying more value than creatinggrowth?”Sébastien Danet, President - Vivaki France & President - UDECAM“Making Screens, Data and ROI the new Sex, Drugs and Rock n’ Roll for the consumer”Frédéric Winckler, President - JWT France & President - AACC
  • 13. saturdaydecember 15 innovation & data @ Festival bar - Le Régent7pm // Cristal CocktailSponsored by8pm // Closing Cristal Award Ceremony Film, radio, print, print craft,Outdoor, Future is Now, Grand Cristal & Grand Cristal LuxurY, ng’ads,Advertisers Grand Jury, European Journalists Jury, Young DirectorsForum & Scriptwriting for Brand ContentIn the presence ofMuriel Fagnoni, Film & Radio President & Deputy CEO - BETCAdrian Botan, President of the Print & Design Jury and VP Creative Excellence CEE -McCann WorldgroupGrégoire Champetier, President of the Advertisers Grand Jury & Managing Director Marketing -Accor GroupHervé De Clerck, President of the NG’ADS Jury & Founder - AdForumOutstanding Merit Award to Bruno Aveillan, Director, Photograph & Multimedia Artist @ Grand Hotel du Golf & Palace10pm // Gala Dinner @ Le Pacha11.30pm // Cristal party
  • 14. SERVICESTaxi Jean Emery +41 27 481 19 19HOTELSHôtel du Golf +41 27 485 42 42Hôtel Etrier +41 27 485 44 00Hôtel Alpina Savoy +41 27 485 09 00Hôtel Aïda +41 27 485 41 11Le Crans Spa & Hôtel +41 27 486 60 60Hôtel Lindner Rhodania +41 27 486 92 92Hôtel Belmont +41 27 485 01 01Hôtel Splendide +41 27 481 20 56Hôtel du Pas de l’Ours +41 27 485 93 33Central +41 27 481 36 65Olympic +41 27 481 29 85Le Lac +41 27 481 34 14RESTAURANTSSporting Club +41 27 481 11 77Le Cervin / La Bergerie +41 27 481 21 80Le Chalet +41 27 481 05 05La Désalpe +41 27 480 44 61LEISURESwiss Ski School of Montana +41 27 481 14 80Alex Sports (Equipement rental) +41 27 481 40 61Crans-Montana Tourism +41 27 485 04 04 ORGANIZATIONAccomodation +41 27 484 21 94Transportation +41 27 484 21 47Registration +41 27 484 21 83
  • 15. ensemble, sauvons la publicitéadoptezdes gestes responsables,confiez-nousvos budgets mathieu@minutebuzz.com minutebuzz.com Faites passer l’info