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Consumer Marketing Cristal Shortlist / Cristal Festival 2013
 

Consumer Marketing Cristal Shortlist / Cristal Festival 2013

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    Consumer Marketing Cristal Shortlist / Cristal Festival 2013 Consumer Marketing Cristal Shortlist / Cristal Festival 2013 Presentation Transcript

    • SHORTLIST CONSUMER MARKETING CRISTAL (WORLDWIDE) 2 - Client Acquisition ID Campaign Name 848-3 PMU Serial Parieurs 1008-4 Ad Title Advertiser PMU Canalplay insomny coffee by canalplay Agency Name Publicis Modem Buzzman Country France france 3 - Drive to store/ to e shop ID Campaign Name 922-5 CINZIA YOUR SKIN FRIEND Ad Title Advertiser CINZIA YOUR SKIN FRIEND IDI Farmaceutici (Merck Sharp & Dohme Group) Agency Name LEO BURNETT CO. Srl Milan Country Italy 4 - Point of Sales / eCommerce Animation ID Campaign Name WONDERLAND. LANCÔME : PAST, 824-15 PRESENT, FUTURE Ad Title Advertiser WONDERLAND. LANCOME : PAST, PRESENT, FUTURE Lancôme Agency Name DigitasLBi Paris Country France 6 - Social Network Client Relationships ID Campaign Name 858-7 Grow Your Own 901-3 Buddy Cup 970-5 The Candidate Ad Title Advertiser Heinz Tomato Ketchup AmBev Publicis Italy Buddy Cup Agency Name We Are Social Agencia Africa Publicis Italy Country France Brazil Italy 7 - Client Contact via Mobile Communication ID Campaign Name Ad Title 813-1 PLEASE THE WORLD Advertiser BEAUTE PRESTIGE INTERNATIONAL Agency Name KASSIUS Country FRANCE 8 - Relationship with Youth Market ID Campaign Name 676-5 Skoda Hostel 839-1 Fast & Safe 848-11 SFR 4G LIVE Ad Title Skoda Hostel Advertiser Skoda Norwegian Public Roads Administration/Statens Vegvesen SFR Agency Name BBDO Russia Group Kitchen Leo Burnett Red Country Russia Norway France 10 - Best use of Merchandising / In-Store Marketing ID Campaign Name 475-18 Kinokuniya Books Ad Title Bookends Advertiser Kinokuniya Books Agency Name United Arab Emirates JWT 11 - Best use of Broadcast in a Promotional Campaign ID Campaign Name 479-8 SABB SALE Ad Title SABB Little Space. Big Impact Advertiser SABB - THE SAUDI BRITISH BANK Country Agency Name JWT Riyadh Country Saudi Arabia 12 - Best use of Print, Classic Outdoor in a Promotional Campaign (poster, magazine, insert…) ID Campaign Name 885-1 I wish my son had cancer 820-9 MICRO PRICE Ad Title I wish my son had cancer Advertiser Harrison's Fund SNCF Agency Name ais London TBWAPARIS Country UK France
    • 13 - Best use of Ambient in a Promotional Campaign ID Campaign Name 676-14 Smart Twist: The Simplest Test Drive 842-1 Ever & Safe Fast 918-16 mikado even if you shouldn't Ad Title Advertiser Smart Twist: The Simplest Test Drive Ever Mercedes Benz AG Norwegian Public Roads Administration/Statens Vegvesen international Mondelez Agency Name BBDO Russia Group Kitchen Leo Burnett Buzzman Country Russia Norway France 14 - Best use of Digital in a Promotional campaign ID Campaign Name 893-4 THE INSHOOTABLES Ad Title Advertiser THE INSHOOTABLES Nokia France Agency Name Wunderman France Country France 15 - Best use of other Digital Platforms in Promotional campaigns (MMS...) ID Campaign Name Ad Title Advertiser 858-5 Wimbledon Wiggle evian Agency Name We Are Social Country France 16 - Best use of Direct Marketing ID Campaign Name 800-3 THE KNITTED-YOURSELF COUPON 1008-5 Ad Title Advertiser THE KNITTED-YOURSELF COUPON insomny coffee by canalplay BERGERE DE FRANCE Canalplay Agency Name BEING Buzzman Country FRANCE france 17 - Best use of Promo & Activation ID 461-1 475-15 475-19 906-2 918-4 975-8 Campaign Name Dettol Germ Stamps HSBC Car Lover's Lie Detector Test Kinokuniya Books TBWAMoscow Milka Last Square All eyes on S4 Ad Title Advertiser Dettol Germ Stamps HSBC Car Lover's Lie Detector Test Bookends Charge the city with the energy of running All eyes on S4 Reckitt Benckiser HSBC Kinokuniya Books adidas Mondelez international Swisscom (Schweiz) AG Agency Name Havas Worldwide Middle East JWT JWT TBWAMoscow Buzzman Heimat Werbeagentur GmbH Country UAE UAE United Arab Emirates Russia France Germany 18 - Best Integrated Campaign in Direct Marketing ID 475-20 844-35 903-3 779-1 918-5 Campaign Name Kinokuniya Books THE COUNTRYWIDE JOKE Hawker Heroes Giving is the gift Milka Last Square Ad Title Bookends THE COUNTRYWIDE JOKE Hawker Heroes Giving is the Gift Advertiser Kinokuniya Books CARAMBAR - KRAFT FOODS MONDELEZ INTERNATIONAL Singapore Telecommunications Nowegian Post Mondelez international Agency Name JWT FRED & FARID GROUP (KIDS LOVE JETLAG, FRED & FARID MEDIA) BBDO SINGAPORE PTE LTD Kitchen Leo Burnett Buzzman Country United Arab Emirates FRANCE Singapore Norway France 19 - Best Integrated campaign in Promo & Activation ID Campaign Name 737-33 A RING TO BRING THEM CLOSER 918-6 Milka Last Square 697-1 The Art of Ironing Ad Title A RING TO BRING THEM CLOSER Advertiser McDonald's Mondelez international Philips Agency Name Leo Burnett Moscow Buzzman DDB Russia Country Russia France Russia 20 - Best Technological Innovation ID 848-13 SFR 4G LIVE Campaign Name Ad Title Advertiser SFR Agency Name Red Country France