"Big Data & Innovation"

1. BIG DATA & PLANNING INNOVATION

2. INSIGHTS • IDEAS • RESULTS
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3. 90% of the worlds data has been created during
the past 2 years
BIG big data
Source: IBM/Bigdata © 2015 OMD. Proprietary & confidential | 3

4. DATA BANKS
Website analytics
Consumer/Brand
trackers
Product usage
Mobile usage
Store Traffic
CRM System
Stock Levels
Social Behavior
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5. BETTER ROI
BENEFITS OF BIG DATA
CREATING AN EMPTIONAL BOND WITH THE CONSUMER
NEW PRODUCT AND SERVICES
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6. A SHIFT FROM BUYING SITES TO BUYING AUDIENCES
AT SCALE…
50 $
1,30 $
0,90 $ 1,00 $
0,95 $
1,50 $ 1,30 $
1,30 $1,20 $
1,50 $
…we now purchase relevant consumers individually.
A shift from buying sites to buying audiences at scale
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7. DATA LEADS TO CREATING THE PLANNING INNOVATION
THE OPPORTUNITIES FOR DATA TARGETING ARE ENDLESS
Sport resultsLocal Weather
TV Program and
TV Ad Synching
Time & Day
Hyper local
advertising
Store
personalization
experience
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8. PROGRAMMATIC WILL ENABLE YOU TO;
MORE EFFICIENT MEDIA
CONTROL: WHERE, WHO AND HOW YOU COMMUNICATE
MORE TARGETED MEDIA
LESS WASTAGE
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9. © 2014 OMD. Proprietary & confidential | 99
THE FUTURE!

10. TOMORROW: CRM MEETS MEDIA
CRM MEDIA
1. It will be essential that within the organization these two function do not
exist in silos
2. It will be essential that CRM & Media agencies collaborate
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11. CREATIVE PROGRAMMATIC VERSIONING
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12. Trader Analyst
Data
Performance
TOMORROW: PEOPLE
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13. DATA & MEDIA
Historically Today and Beyond
Media Data Data Media
Media drives Data decisions Data drives Media decisions
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14. THANK YOU