Cairo Cristal Academy 2 - Programme

1. PROGRAMME
Advertising: why should we “Cairo”?
1.30 pm Registration
2.00 pm Welcome words by: Christian Cappe, CEO – Cristal Events
Conferences
2.05 pm ► Global Cristal Festival Winners Showcase 2015: 12 months of Innovation & Creativity
Christian Cappe, Founder & CEO – Cristal Events
2.35 pm ► Google is the new background check…why should you care?
Anouk Pappers, CEO & Anthropologist – Coolbrands, The Netherlands
Maarten Schäfer, Founder & Story Architect – Coolbrands, The Netherlands
A strong online reputation can grow your business.
3.00 pm ► Super crunching a noisy world
Mohamed Hassib, Regional Digital Marketing Manager - Kuwait Food Company (Americana), Egypt
The online consumer living in a noisy world, is empowered and very selective but very reachable. You
have to know where to look and understand their behaviour online, it is a fast millisecond approach: a make
it or break it decision.
3.30 pm ► The misunderstood audience
Hassan Hamed, Managing Director MENA – Bee Media Group, Egypt
Why do you create the content you do for social media?
Could you be creating it for the wrong audience? Chances are high you might already be doing this.
4.00 pm ►Trial and error…. Why not ?!
Mohamed Zaki, Digital Creative Manager - MEC Global, Egypt
3 simple tips to create an environment for innovation.
4.25 pm ► Blurring the Lines between the lines
Mohamed El Dib, Co-Founder & Creative Director – Monkeys in Tuxedo, Egypt
The market dynamics are changing this time around. This talk will discuss how these dynamics affect clients,
agencies, and creatives. Which, in turn, affects the way we approach our campaigns.
4.50 pm ► Content: the new glue in brand’s ecosystem
Hussein Freijeh, Managing Director MEA & Turkey - Yahoo

2. 5.20 pm ► Un-digitize your campaign
Ahmed Emad, Regional Manager – Media, Consumer Engagement and Agency Relations –
Mondelez International Egypt
How can your brand use digital in an analogue emerging market?
5.45 pm ► Axe - the case study
Ismail Ternawly, Head of Account Management - Digital Republic – Egypt
6.15 pm Closing Speech
7.30 pm Networking Cocktail Reception
8.00 pm Dinner Award Ceremony: Sphinx Awards
IN PARTNERSHIP WITH
OFFICIAL MEDIA PARTNERS