Brand Entertainment & Content Cristal Shortlist / Cristal Festival 2013

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  • 1. SHORTLIST BRAND ENTERTAINMENT & CONTENT CRISTAL (WORLDWIDE) 1 - Best Film, Series or Fictional Program ID 895-1 905-1 910-4 955-5 955-4 Campaign Name The Social Music Experiment Dolceca Mango Move On The Scarecrow The Polar Bears Movie Ad Title Advertiser Ultimate Ears Nestle Egypt Deutsche Telekom Chipotle Mexican Grill The Coca-Cola Company Swimming Mango Move On Agency Country Greenlight Media & Marketing JWT DDB Tribal Group GmbH Creative Artists Agency Creative Artists Agency USA Egypt Germany USA USA Ogilvy & Mather Thailand Starcom MediaVest Group JWT Publicis Conseil Creative Artists Agency DDB Paris Thailand USA Egypt France USA France SevenOne Adfactory MediaCom Brand Arc Zenith Optimedia Germany USA USA France 2 - Best Film, Series or Non-Fiction Program ID 687-1 691-6 905-4 944-1 955-3 810-18 Campaign Name Giving From Shelter to Stage Nokia Asha Freestyle Movement Really Friends ? Raising the Bar Trace Urban vs Shazam Ad Title Giving Nokia Asha Freestyle Movement Really Friends ? Advertiser Real Move Co.,Ltd. Mars Petcare PEDIGREE? Nokia Egypt Nestlé DIAGEO Trace Urban Country 3 - Best Brand or Product Integration into an Existing TV Show ID 765-1 826-1 879-1 972-2 Campaign Name ADAM & THE MODELS The Beetle Shark Cage Under the Dome LesFurets.com Scénes de Ménages Ad Title ADAM & THE MODELS Advertiser Adam Opel AG Volkswagen TOYOTA MOTORS SALES USA Courtanet Under the Dome Country 5 - Best Use or Integration of Experiential Event ID Campaign Name Ad Title Advertiser Country 671-1 844-6 Small World Machines TAICHIPHOP Small World Machines TAICHIPHOP Coca-Cola DOMYOS (OXYLANE GROUP) Leo Burnett Sydney and Chicago Fred & Farid Shanghai Australia China 862-1 Tunisian play Comedy Festival Tunisian play Comedy Festival Tunisie Telecom Havas Worldwide Tunisie Tunisia 863-1 868-2 896-1 901-2 903-5 Photoshop Live-Street Retouch Prank Get Loud Paris Toyota Hilux Ramadan Surprise Collection Hawker Heroes Toyota Ramadan Surprise Collection Hawker Heroes Adobe Converse Abdul Latif Jameel P&G Singapore Telecommunications Abby Norm Blast Radius Paris Drive Dentsu / Jeddah Agencia Africa BBDO Singapore PTE LTD Sweden France KSA Brazil Singapore We Are Social Leo Burnett Beirut Ogilvy & Mather France Lebanon USA Publicis Modem Havas Sport & Entertaiment Zenith Optimedia Creative Artists Agency France Spain France USA 6 - Best Use of Brand Sponsorship Integration ID 698-6 785-1 960-1 Campaign Name tweet & shoot Happiness Heroes The FORTUNE Global Re:Set Ad Title Advertiser BNP Paribas Bel Group DuPont Happiness Heroes Country 7 - Best Use or Integration of Gaming ID 848-2 885-26 908-3 955-6 Campaign Name PMU Serial Parieurs Enter the Game The Secret Place The Scarecrow Ad Title Advertiser PMU Konami Nestlé Waters Chipotle Mexican Grill Country
  • 2. 8 - Best Use or Integration of User-Generated Content ID 670-1 822-4 896-2 997-2 Campaign Name New York Writes Itself//8Million Protagonists Crazy for Good Toyota Hilux Ramadan WHAT ZE TEUF Ad Title Advertiser 8 Million Protagonists Crazy for Good Toyota Ramadan WHAT ZE TEUF The Village Voice Newspaper Coca Cola Abdul Latif Jameel WE LOVE CINEMA par BNP Paribas Country Leo Burnett New York FP7/CAI Drive Dentsu / Jeddah LEDOUZE USA Egypt KSA France Havas Worldwide Amsterdam Leo Burnett Beirut Leo Burnett Cairo FP7/DXB & UM Creative Artists Agency The Netherlands Lebanon Egypt UAE USA Havas Worldwide Dubai We Are Social Impact BBDO DDB Paris Leo Burnett Dubai Drive Dentsu / Jeddah Creative Artists Agency UAE France Lebanon France UAE KSA USA PHD Impact BBDO Heimat Werbeagentur GmbH R&I Group China Lebanon Germany Russia Carat France Starcom MediaVest Group JWT France USA Egypt Leo Burnett Beirut Fred & Farid Shanghai TBWA Moscow Creative Artists Agency Creative Artists Agency Publicis Italy Buzzman Middle East Lebanon China Russia USA USA Italy France DDB Paris Ogilvy & Mather Thailand Creative Artists Agency Creative Artists Agency Leo Burnett Beirut JWT France Thailand USA USA Lebanon Egypt 9 - Best Use or Integration of Music ID 682-2 785-8 884-2 924-3 955-8 Campaign Name Tweetphony Raasuk - Diversion MOBINIL always together Coke Studio Season 2 The Scarecrow Ad Title Advertiser Tweetphony Raasuk - Diversion We only have each other Coke Studio Season 2 Metropole Orchestra Mashrou' Leila MOBINIL Coca-Cola Chipotle Mexican Grill Country 11 - Best Use or Integration of Digital Media ID 694-1 698-7 782-4 810-14 828-6 896-3 955-9 Campaign Name Saadat Al Sultan tweet & shoot HERITAGE Facebook1914 Film Personality Test Toyota Hilux Ramadan The Scarecrow Ad Title Advertiser Bebelac Viral Video Danone Nutricia Early Life Nutrition BNP Paribas ETS. KHALIL FATTAL & SONS Musée de la Grande Guerre du pays de Meaux Dubai International Film Festival Abdul Latif Jameel Chipotle Mexican Grill HERITAGE Film Personality Test - YouTube Toyota Ramadan Country 12 - Best Integrated Content Campaign ID 681-23 782-3 975-3 776-1 Campaign Name LOVE IN DIFFERENT TENSE CHEYEF HALAK The Hornbach Hammer CAR vs BIKE Ad Title Advertiser UNILEVER LBCI Hornbach Baumarkt AG General Motors DISCRIMINATION The Hornbach Hammer Country 14 - Best Product Launch ID 840-1 877-1 905-2 Campaign Name Double OREO le défi 3,2,1 Léchez ! Lunchables Gets Uploaded Dolceca Mango Ad Title Advertiser Mondelez/OREO Oscar Mayer Nestle Egypt Swimming Mango Country 15 - Best Brand Building ID 785-3 844-7 906-1 955-1 955-2 970-3 1014-6 Campaign Name The Original Story TAICHIPHOP TBWAMoscow The Polar Bears Movie The Scarecrow The Candidate SOS condom Ad Title Ksara The Original Story TAICHIPHOP Charge the city with the energy of running Advertiser Chateau Ksara DOMYOS (OXYLANE GROUP) adidas The Coca-Cola Company Chipotle Mexican Grill Publicis Italy durex Country 16 - Craft ID 810-14 687-1 955-2 955-1 785-3 905-2 Campaign Name Facebook1914 Giving The Scarecrow The Polar Bears Movie The Original Story Dolceca Mango Ad Title Giving Ksara The Original Story Swimming Mango Advertiser Musée de la Grande Guerre du pays de Meaux Real Move Co.,Ltd. Chipotle Mexican Grill The Coca-Cola Company Chateau Ksara Nestle Egypt Country