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The why in website
 

The why in website

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    The why in website The why in website Presentation Transcript

    • The Why in Website(Why every indie biz chick needs one.) by Jennifer Rapp Peterson IndieMade is a website host and platform designed specifically for artists, writers and indie entrepreneurs. Every site comes fully integrated with a store + blog + image galleries + news + calendar + pages + SEO + social sharing and amplification. And its ridiculously easy to use. Your content should work for YOU. Presentation and images by Jennifer Rapp Peterson, © Teetersaw, Inc.
    • Jennifer Rapp Peterson – “Indie Maiden” Presentation and images by Jennifer Rapp Peterson, © Teetersaw, Inc.
    • Where are you (your content) online? YOU Portfolio The Artist Blog Your BrandMarketplace Event Calendar Social Photo Networks Sharing Presentation and images by Jennifer Rapp Peterson, © Teetersaw, Inc.
    • I call this ULBCS (URL-Laden Business Card Syndrome)• Not professional• Scattered around, asking too much of your audience• Difficult to maintain and update• Hard to maintain brand consistence• Often pieces don’t work together• Your very own content doesn’t promote YOU Presentation and images by Jennifer Rapp Peterson, © Teetersaw, Inc.
    • The remedy: your very own website. A website that WORKS for YOUPortfolio Calendar Store Social Blog Presentation and images by Jennifer Rapp Peterson, © Teetersaw, Inc.
    • Professional, branded websites Presentation and images by Jennifer Rapp Peterson, © Teetersaw, Inc.
    • UP FRONT COST $500 - $10,000+ UP FRONT COST 0
    • Content rich websites work for you: 1) Conveys professionalism 2) Easier on you and your customers 3) Your brand’s “hub” online 4) You are in control of your site 5) Your content works for YOU 6) Foundation for building a strong brand and business online Presentation and images by Jennifer Rapp Peterson, © Teetersaw, Inc.
    • Building the “right” website allows all of your contentto work for you. This is called Content Marketing. Presentation and images by Jennifer Rapp Peterson, © Teetersaw, Inc.
    • Your website becomes a CONTENT MARKETING PLATFORM NETWORKSSHARE CONTENT AND INVITATION BACK TO NETWORKSWEBSITE WITH YOUR NETWORK NETWORKS spiders & robots give you love Portfolio Calendar Store News Blog RSS Presentation and images by Jennifer Rapp Peterson, © Teetersaw, Inc.
    • Website MUSTs• Site Map and easy navigation• FAST. Milliseconds matter.• Designed for all of your content• Easy editing and updating of content• SEO-Friendly – (the spiders and robots)• Blog – a must have on any website• Social Integration – a must for harnessing the power of social media• Social Amplification – this gives your site’s visitors the ability to share your content easily to their social networks Presentation and images by Jennifer Rapp Peterson, © Teetersaw, Inc.
    • Depending on what you do,the things you need on your website: • Store module – if you intend to sell products, downloads, services or seats in your audience • Portfolio module – if you are a visual artist needing a place to showcase your work • News archive (press mentions, etc.) • Calendar module – if you teach classes, show in galleries, exhibit at art fairs, play concerts or have scheduled performances • Custom pages as necessary Presentation and images by Jennifer Rapp Peterson, © Teetersaw, Inc.
    • Content Marketing Presentation and images by Jennifer Rapp Peterson, © Teetersaw, Inc.
    • What type of content can I create on my website? The basics: • Products & good descriptions • Your work - Images, video or writing • Write about you – behind the scenes • Share resources and link to them • Write about what you know • What would people find VALUABLE? Presentation and images by Jennifer Rapp Peterson, © Teetersaw, Inc.
    • What types of content do people consume? Presentation and images by Jennifer Rapp Peterson, © Teetersaw, Inc.
    • Listen first. Find the opportunity in community conversations.• What needs are not being served?• Where are the gaps in the knowledge being shared? Look at information as a commodity.• How can I bring value to the conversation?• How is my voice different from the rest?• What other kinds of customers need my expertise? Presentation and images by Jennifer Rapp Peterson, © Teetersaw, Inc.
    • Content marketing plays to the strength of creatives.• Even playing field – the democratization of marketing• Working artists are expressive and prolific• It keeps you creating and in touch with your “muse”• You don’t have to really often, consistency is key Presentation and images by Jennifer Rapp Peterson, © Teetersaw, Inc.
    • Share and engage.• Provide an RSS feed to your blog• Participate in conversations online – communities, blogs, social networks• Share your content links (and others’ content) consistently on social media• Give your audience the ability to share your content simply and easily (social amplification) Presentation and images by Jennifer Rapp Peterson, © Teetersaw, Inc.
    • Social Sharing and Amplification
    • Let’s Review1. Get a professional website.2. Pull yourself together with the right features.3. Listen to the social “conversation,” find the opportunity.4. Add quality content consistently.5. Share your content with links.6. Start conversations. Ask questions. Answer questions.7. Share yourself and your resources.
    • Thank you!Presentation and images by Jennifer Rapp Peterson, © Teetersaw, Inc.