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  • Thanks for joining me today to talk about one of my most favorite tools (and ways to blow time) on the internet, Pinterest. My name is Simone Collins and I am the Social Media Director as well as Editorial Director for Prime Publishing. Prime has 17 websites and 3 blogs in the craft and food areas. We currently have 3.5 million subscribers to our newsletters, 12 million page views, and over XXXX people across our social media networks.
  • So, first off, why do we want to use our valuable time on Pinterest? Here are some really great facts about the site that really drive home how important it is in the world of the internet. For us, here at Prime, Pinterest is the top source of organic traffic to every site we operate. For some of our sites, that translates to 20,000 hits a week which is huge and why we spend time on it. Pinterest has been the fastest growing social media network to ever hit the internet. (Point 1) (Point 2) With 9 million people using it connected to Facebook, that just increases the social web even more and the power of friend referral is the strongest selling point on the web. (Point 3) It’s no secret that 68% of Pinterest users are women. Which explains all the cute puppies and pictures of Ryan Gosling. So, plenty of at home moms are spending their nap time breaks on Pinterest instead of Facebook or Twitter. (Point 4) This is the key, which is why you have to pin your own promotions and work to get it out there to be repinned. (Point 5) With the power of the friend referral, Pinterest has resulted in lots of money being spent, in fact, recently there was an article about how Pinterest is the biggest traffic source for retailers now as well. So, if you have something to sell, Pinterest is a place to be. Now on to the nitty gritty.
  • Alrighty, her is the Pin down, or the Low down of what we are going to be covering.
  • Alright, let’s look at some examples of names and URLs.
  • When choosing an avatar, especially for your brand, I think the #1 most important thing is be consistent across social media. If people know your face, then use your photo. If you use a really cool logo on your blog and never post photos of yourself, use the logo and always use the logo. Don’t change your photo too often if you are using a photo of yourself. I once had someone keep showing up in my Twitter feed that I didn’t recognize the photo and actually got kinda annoyed that someone was appearing that I really didn’t think I was following. Turns out it was a very good friend of mine, but they had changed their photo so often, I would have to really pay attention to the user name and lord knows with all those tweets flying around all day, that just ain’t happening. People come to recognize brands by the photo and then look for those photos when perusing social media sites. I generally change my photo before I am going to an event or conference where I am going to run into people. I WANT people to recognize me, so I usually update my photos then. Other than that, it stays the same.

Pinterest presentation virtual conference 0412 Pinterest presentation virtual conference 0412 Presentation Transcript

  • 1 HARNESSING THE POWER OF PINTEREST FOR YOUR BUSINESS Indie Biz Chicks Virtual Conference April 25, 2012 Presented by Simone Collins from Prime PublishingHarnessing the Power of Pinterest - Simone Collins 4/25/12
  • About me! (who the heck is this chick?) 2 Simone Collins Director of Social Media & Editorial Director Prime Publishing, LLC in Northbrook, Illinois www.spazzgirl.com Twitter: @spazzgirl www.pinterest.com/spazzgirlHarnessing the Power of Pinterest - Simone Collins 4/25/12
  • 3 1. Generates more referral traffic to Pinterest websites than YouTube, Google+, and Linkedin combined. Facts 2. Hit 10 million US monthly unique visitors faster than any other independent site. 1. There are almost 12 million users 2. 9 million monthly Facebook connected users 3. Users spend more time on Pinterest than Facebook or Twitter 4. Over 80% of pins are repins 5. 47% of US consumers have made a purchase based on a pinHarnessing the Power of Pinterest - Simone Collins 4/25/12
  • The Pin Down (What we are going to cover) 4 1. SET UP FOR BRAND POWER 2. POWER PINNING 3 . M A K I N G B O A R D S T H AT A R E N ’ T B O R I N G 4. FOLLOWING AND GETTING FOLLOWED 5. NETWORKING 6 . P I N N I N G TO P L E A S E T H E M A S S E S 7 . P I N T E R E S T TO O L SHarnessing the Power of Pinterest - Simone Collins 4/25/12
  • Set Up For Brand Power 51. Choosing a name for your account2. Choosing an avatar photo3. About section4. Adding your links, linking your accountHarnessing the Power of Pinterest - Simone Collins 4/25/12
  • 6 My personal account – my name and URL is spazzgirl Set Up For Brand Website account – username & URL is brand name Power Choosing a name & URL Blogger account – her name & blog name with blog URL How will people find YOU?Harnessing the Power of Pinterest - Simone Collins 4/25/12
  • 7 My account – my photo, which I change infrequently. Set Up For Brand Website account – we use only our logos, always. Power Choosing an avatar Blogger account – uses her logo everywhere How will people recognize YOU?Harnessing the Power of Pinterest - Simone Collins 4/25/12
  • 8 • You have 2 ½ lines of text to convey to a user who Set Up you are and why they would want to click to your site, Facebook account, or Twitter. For Brand • Use strong words to convey what you have to offer Power on your site as opposed to here on Pinterest. • We have „Free Projects‟, „We feature weekly giveaways‟ • Keep it brief and concise, straight forward, and in the The About same voice as your business. Section What do you want people to know about you?Harnessing the Power of Pinterest - Simone Collins 4/25/12
  • 9 • You can easily connect and promote: Set Up • Twitter • Your Website For • Your Location Brand • Facebook Pages • Currently, you can only sync your personal Power account • Be sure you aren‟t hiding from search engines Adding Links Where can people find you?Harnessing the Power of Pinterest - Simone Collins 4/25/12
  • Power Pinning 101. What should I pin?2. How much should I pin?3. Making your pins the best.4. Hashtags work great!Harnessing the Power of Pinterest - Simone Collins 4/25/12
  • 11 • Ask yourself, what do people search for? Power • What do I have of value? Pinning • What will be of value to people who follow me? What should I pin? Pinning content that makes people like you!Harnessing the Power of Pinterest - Simone Collins 4/25/12
  • 12 • You must pin to get a repinned. Power • Follow the 80/20 rule of social media. • Vary your times of the day that you pin content. Pinning • If you‟ve spent a long time working on a project, article, new product… it deserves the 2 minutes to pin it. How much • Make sure you are offering the Pin It button on your site and utilize the bookmarklet feature. should I pin? If you pin it, they will click.Harnessing the Power of Pinterest - Simone Collins 4/25/12
  • 13 • Pin descriptions should be very keyword heavy. Power • Make sure they encourage people to want to click through, pretty is great but being valuable is way Pinning more important. • Keep them short and sweet. • Use brand names or author names when possible. How to Make your Pins the best Descriptions and tagsHarnessing the Power of Pinterest - Simone Collins 4/25/12
  • 14 • Normal Hashtag rules apply, no more than three, Power use sparingly • Use your most powerful words Pinning • Use in context where applicable • Add words that are not easily added in context to your description Hashtags work great! Help pinners find your content by using hashtagsHarnessing the Power of Pinterest - Simone Collins 4/25/12
  • Pin Examples 15Harnessing the Power of Pinterest - Simone Collins 4/25/12
  • Making Boards That Aren’t Boring 161. Categories2. Titles and descriptions3. Choosing board themesHarnessing the Power of Pinterest - Simone Collins 4/25/12
  • 17 • Every board should be in a category. Making • Adding boards on the fly will not categorize them. Boards • Make sure your board themes are true to the category. • Place the board in the category that it will perform best. Categories Placing boards in categories helps the search immensely.Harnessing the Power of Pinterest - Simone Collins 4/25/12
  • 18 • Short and concise titles work best Making • Use your most powerful words Boards • Write descriptions that add to the calue of the title of the board. • Use keywords that people search for on Pinterest in your description. Titles and Descriptions Describes the board as well as makes it more searchable.Harnessing the Power of Pinterest - Simone Collins 4/25/12
  • 19 • Board themes should follow editorial schedules Making • Follow the trends Boards • Break down your pins into smaller categories Choosing Board Themes What kinds of boards should you post?Harnessing the Power of Pinterest - Simone Collins 4/25/12
  • Following and Getting Followed 201. How to find people to follow2. Following boards or people3. How to get people to follow youHarnessing the Power of Pinterest - Simone Collins 4/25/12
  • 21 Following • Research your & Getting competitors, who are THEY following Followed • Follow people in your network • Follow your best followers How To Find People to Follow Who should I be following?Harnessing the Power of Pinterest - Simone Collins 4/25/12
  • 22 • Follow boards that will be useful to you Following • Don‟t blindly follow a person & Getting Followed Following Boards, not People Being choosy about what you followHarnessing the Power of Pinterest - Simone Collins 4/25/12
  • 23 • Let people know you have a Pinterest account Following • Tweet or Facebook your pins & Getting • Use a Pinterest feature in your newsletters Followed • Add Pinterest to your email signature How To Get People To Follow You You have the boards and pins, now what?Harnessing the Power of Pinterest - Simone Collins 4/25/12
  • Networking 241. Contributor boards2. Setting up a “pin club”Harnessing the Power of Pinterest - Simone Collins 4/25/12
  • 25 • You can only add people who you already follow Networking • Email them to invite them to collaborate on a board together • Boards appear on all accounts Contributor Boards Adding people to your boards will cut out some work and help you cross promoteHarnessing the Power of Pinterest - Simone Collins 4/25/12
  • 26 • You can only add people who you already follow Networking • Will increase the exposure of your links across multiple channels • Boards appear on all accounts Setting up a • Setting up the club: “pin club” • Email them to invite them to collaborate on a board together • Form a group of fellow indie biz owners Working in your network to • Decide on number of links each person can promote your submit each week work, goods, etc. • Send links with the same subject line each weekHarnessing the Power of Pinterest - Simone Collins 4/25/12
  • Pinning to Please The Masses 271. The „Popular‟ tab2. Tracking the trendsHarnessing the Power of Pinterest - Simone Collins 4/25/12
  • 28 • The Popular tab is the most popular pins on Pinning to Pinterest • Tells you what pinners want to pin or see Please The • Can inspire new products or blog posts Masses • Take note of the photos as well as the descriptions The Popular Tab What’s popular can guide you!Harnessing the Power of Pinterest - Simone Collins 4/25/12
  • 29 • Keep a running list of popular themes in your area Pinning to of business Please The • The Popular tab as well as other sections change quite often each day, just like people‟s opinions Masses Tracking the Trends Keep track of what is trendingHarnessing the Power of Pinterest - Simone Collins 4/25/12
  • Pinterest Tools 301. Source code2. PinreachHarnessing the Power of Pinterest - Simone Collins 4/25/12
  • 31 • www.pinterest.com/source/yoursite.com Pinterest • Tells you what people love most from your site or a Tools competitor site • Let‟s you know what kind of content to make sure you pin 100% of the time Source code Finding what people love from your siteHarnessing the Power of Pinterest - Simone Collins 4/25/12
  • 32 • www.pinreach.com Pinterest • Tells you what people love most from your site or a competitor site Tools • Let‟s you know what kind of content to make sure you pin 100% of the time • Can see if the time is paying off Pinreach Finding out what works and how to increase your pin powerHarnessing the Power of Pinterest - Simone Collins 4/25/12
  • 33 Boards Pinterest Tools PinreachHarnessing the Power of Pinterest - Simone Collins 4/25/12
  • 34 Pins Pinterest Tools PinreachHarnessing the Power of Pinterest - Simone Collins 4/25/12
  • 35 Influential Followers Pinterest Tools PinreachHarnessing the Power of Pinterest - Simone Collins 4/25/12
  • 36 Influential Followers Pinterest Tools • Check out what is trending Pinreach and who • You can change your Pinterest username and check out the competition • Watch your stats to make sure you are getting out what you are putting in.Harnessing the Power of Pinterest - Simone Collins 4/25/12
  • Find me Online 37 Prime Publishing, LLC in Northbrook, Illinois www.primecp.com CraftGroup: FaveCrafts, FaveQuilts, AllFreeBeadedJewelry, AllFreeCrochet, AllFreeKnitting, AllFreeSewing, AllFreeCrochetAfghanPatterns, AllFreeHolidayCrafts, AllFreeChristmasCrafts, CreativeIncomeBlog, StitchandUnwind, FaveCraftsblog FoodGroup: RecipeLion, MrFood, AllFreeSlowCookerRecipes, FaveHealthyRecipes, AllFreeChickenCasseroles, AllFreeCopyCatRecipes, RecipeLionblogTwitter: @spazzgirlpinterest.com/spazzgirl scollins@primecp.com - business simone@spazzgirl.com - personal Harnessing the Power of Pinterest - Simone Collins 4/25/12