Analytics and Legal Ownership Analytics I track my analytics through Wordpress’ Analytics model, which comes free with my self-hosted Wordpress blog. I used to use Google Analytics, then switched to OneStat, and am now happy with the current embedded program. Legal Ownership I own the domain name for ten years and all relevant variations, which all redirect to my site. Because I sell merchandise under the label “Smart Pretty and Awkward,” I have both a state business license, and the name Smart Pretty and Awkward trademarked from the U.S. Patent Office.
The newsletter costs around $2.23, the price of a Starbucks cup of coffee, branding as a ‘cup of coffee with Molly.’ The newsletter comes out 5 times per month.
The content for the newsletter is positioned as a conversation, or coffee, with myself
personal blogroll, FAQ, reader relationship questions, music I like, giveaways and discounts from smaller shops, outfit posts and pictures, top ten lists of my favorite tips, or 3 tips grouped together by theme.
SP&A Example: Other Blog Revenue Sources I sell merchandise with SP&A’s logo at CafePress (mugs, tee shirts, mousepads, etc.)
How Do You Know When You are Ready to Become Full-time Blogger?
First, obviously look at the finances. How much are you making currently as a “hobby” blogger?
Advertising structure is in place, indirectly or directly
Pipeline: Wait until people and businesses are reaching out to you
Until you have so much to do, it is a full-time job (tip: keep resume current so you are always ready to go back to full time job)
Where do you want to take your blog? (Book, TV, something else?)
Questions? Molly’s Contact Info Site: www.smartprettyandawkward.com Email: firstname.lastname@example.org Resources Grow Your Blog by the Simple Dude ProBlogger: Secrets to Blogging Your Way to a Six-Figure Income by Darren Rowse and Chris Garrett