Utilize Facebook, Twitter, Blog Comments, BlogLovin’, StumbleUpon</li></ul>Site Map<br />Homepage<br />The homepage links to the four site pages below.<br />Who Writes This? Who Reads This? Press Page More! <br />
Importance of Knowing Your Readers<br /><ul><li>In Summer 2010, I did a readership survey of my readers to provide my sponsors with more information about my readership.
Used SurveyMonkey to create, collect, and analyze the results
The survey page was linked to my homepage; I collected just under 900 responses. </li></ul> Survey Survey Results<br />Most significant readership data:<br /><ul><li>98% female
82% between 19 and 25 years old to your site (numbers according to a January 2010 readership survey of 800 daily readers).
91% have or are in process of obtaining college degree
47% check Smart Pretty and Awkward daily </li></li></ul><li>Analytics and Legal Ownership<br />Analytics<br />I track my analytics through Wordpress’ Analytics model, which comes free with my self-hosted Wordpress blog. I used to use Google Analytics, then switched to OneStat, and am now happy with the current embedded program. <br />Legal Ownership<br />I own the domain name for ten years and all relevant variations, which all redirect to my site. Because I sell merchandise under the label “Smart Pretty and Awkward,” I have both a state business license, and the name Smart Pretty and Awkward trademarked from the U.S. Patent Office. <br />
Eventually you will meet readers offline and they should see the same person they have been reading</li></li></ul><li>When Should You Tell People About Your Blog?<br /><ul><li>Three month rule: Commit to blogging for three months without trying to promote yourself
Allows the write to decide how to write, lets the reader get addicted to your blog when they do find you
Try different media (text, photos, video, audio). Your time to experiment!
Example: Offbeat Empire blog</li></li></ul><li>How Will Your Community Trust You?<br /><ul><li>Readers should have some idea what they are seeing when they head to your site
Take into account readership</li></li></ul><li>How will you Promote Yourself? Social Media<br />All major social media is accessible from the site’s homepage on the left hand side.<br />Facebook Page/Ads Twitter Page<br />LinkedIn StumbleUpon/Bloglovin’ RSS Feed<br />
Summary: <br />Top Blogs Do These Things:<br /><ul><li>Post Often
August 2011 Revenue Breakdown:</li></li></ul><li>When to Monetize?<br /><ul><li>Either do it from Day One, or do it once traffic has grown
If you do it once blog is established, try not to disrupt content or change site design too dramatically to avoid oft-putting readers</li></ul>How to Monetize Your Blog Directly?<br /><ul><li>Blog Publishing Network
Donations</li></ul>How much to charge? <br /><ul><li>Request media kids from other blogs with similar traffic</li></ul>Source: Second Edition of ProBlogger: Secrets to Blogging Your Way to a Six-Figure Income<br />
SP&A Example: Coffee with Molly<br />Being introduced to MailChimp is completing changing my revenue model for the blog.<br /><ul><li>On May 1, the 28 month anniversary of the blog, I launched a paid email-only newsletter for the blog’s readers.
The newsletter costs around $2.23, the price of a Starbucks cup of coffee, branding as a ‘cup of coffee with Molly.’ The newsletter comes out 5 times per month.
The content for the newsletter is positioned as a conversation, or coffee, with myself
personal blogroll, FAQ, reader relationship questions, music I like, giveaways and discounts from smaller shops, outfit posts and pictures, top ten lists of my favorite tips, or 3 tips grouped together by theme. </li></ul> Newsletter Template<br />
SP&A Example: Other Blog Revenue Sources<br />I sell merchandise with SP&A’s logo at CafePress (mugs, tee shirts, mousepads, etc.)<br />
How to Monetize Your Blog Indirectly?<br /><ul><li>Blog for other sites, as your current blog has helped establish your writing niche and ability
How Do You Know When You are Ready to Become Full-time Blogger?<br /><ul><li>First, obviously look at the finances. How much are you making currently as a “hobby” blogger?
Advertising structure is in place, indirectly or directly
Pipeline: Wait until people and businesses are reaching out to you
Until you have so much to do, it is a full-time job (tip: keep resume current so you are always ready to go back to full time job)
Where do you want to take your blog? (Book, TV, something else?)</li></li></ul><li>Questions?<br />Molly’s Contact Info<br />Site: www.smartprettyandawkward.com<br />Email: firstname.lastname@example.org<br />Resources<br />Grow Your Blog by the Simple Dude<br />ProBlogger: Secrets to Blogging Your Way to a Six-Figure Income by Darren Rowse and Chris Garrett <br />