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Your Ads Are VERYImportant• You can have the best products, but if yourads don’t pull people in, no one will evennotice your product• Use emotion• Solve a problem• Explain the benefits, not the features• Would you want to buy your product /service?
What NOT To Do• Don’t bore people – stick to the point• Don’t give them too much information aboutyou – you’re selling YOUR product / service• Don’t skimp out on so much info that peopleare unclear of what the product / service is• Don’t create a sloppy ad full of misspelledwords, grammatical errors, or blurry images
Remember TheCoffee Maker• Solve A Problem – explain how the product cansave time, save money, help create a better life• Use Emotion – everyone can relate to beingrushed and hurried; everyone wants to have amore stress- free life• Explain The Benefits, Not The Features – thecoffee maker will help the person get out of thedoor, on schedule, and on time. Yes, that isbecause of the auto timer, but who cares why?They just want to know it will happen.
Don’t Forget The CallTo Action• Your “call to action” is what you want peopleto do….• Click Here To Purchase Now• Sign Up For More Information• Create URGENCY• Save $10 if you purchase before <insert date>
For More Information• For more information on copywriting, visitIndieBizChicks.com