iPad Advertising Best Practices

Tablet Advertising Best Practices

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About Crisp
Multi-platform rich media ad platform
Like creative can run across desktop & mobile web, mobile apps, tablets
Unified reporting across all devices and platforms
Bridges the gap between desktop & mobile using open HTML5-based standards, not proprietary SDKs
Wide distribution across premium sites & apps

The Tablet Market is Heating Up
Gartner predicts over 19.5 million tablets sold in 2010
25,000 iPad apps in AppStore (9/1)
1 million apps downloaded in 1 st day
13% of American have expressed interest in owning a tablet (Harrison Group)
Samsung Galaxy and other Android tablets coming soon

iPad Users are Receptive to Ads

iPad Owners are Purchasing From Ads
45% more likely to click on ads with multimedia
24% of iPad owners made purchase influenced by ad

What Are Publishers & Advertisers Doing Today? Play Video

In App Advertising
Video & multimedia generate high interaction rates
Photo galleries expand the canvas
Dynamic feeds to change ad content, add Twitter or news feeds, etc.

Best Practices for Ads in iPad Apps
Design for portrait and landscape
Keep core interactivity in central “safe-zone”
Keep them in the app
Be interactive
Embedded video
Photo galleries
Hot spots
Accelerometer
Preload ads for offfline viewing
Measure
Interactions
Video plays
Conversion events

What about the Web?
Safari on iPad= .17% of all web browser traffic
iPad Web traffic is greater than Android (Source: Net Applications, 7/10)

Online Ads on the iPad Don’t Deliver Ads are static (no Flash), hard-to-read Ads disappear when zoomed or scrolled

Get Your Brand Noticed on Tablets
Adhesion for Tablets provides prominent, persistent placement above-the-fold
Ad resolution remains the same despite pinching & zooming
In banner video capable via HTML5
Expandable to lightbox video player or half-page
Adhesion

Best Practices for Tablet Web Advertising
iPad doesn’t support Flash
Run similar creative on desktop and tablet using HTML5-based rich media
Adhesion placement offers the greatest display time

And the Winner is…

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iPad Advertising Best Practices

by Crisp Media on Dec 02, 2010

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iPad Advertising Best Practices — Presentation Transcript