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Social Media Best Practices

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  • 1. Social Media Best PracticesCreating a Dialogue With Your Market Karen O’Brien, Partner, Crimson Consulting Group, Interactive Services www.crimson-consulting.com © CRIMSON CONSULTING 2008
  • 2. Social Media is really a conversation that is enabled by social toolswww.crimson-consulting.com © CRIMSON CONSULTING 2008
  • 3. A conversation with your customers,employees, partners people www.crimson-consulting.com © CRIMSON CONSULTING 2008
  • 4. Why social media matters Source: http://www.nielsenbuzzmetrics.com/cgm.aspwww.crimson-consulting.com © CRIMSON CONSULTING 2008
  • 5. Social media trends driving massivechange in e-commerce Transparency End of Command/ Control The Customer is the expert Participation – not publishing Enabling the long tail www.crimson-consulting.com © CRIMSON CONSULTING 2008
  • 6. What does social media mean to marketers?We have to re-think the basics… Web 1.0 Web 2.0 Acquisition Attract Retention Engage Growth Extend Attract customers with compelling content Engage customers in an ongoing dialog Extend content beyond the site Source: Crimson Consulting, 2007www.crimson-consulting.com © CRIMSON CONSULTING 2008
  • 7. Contact UsKaren O’Brien, Partner, Crimson Consulting GroupWebsite: http://www.crimson-consulting.comEmail: kobrien@crimson-consulting.comBlog: Achieve Market Leadership www.achievemarketleadership.comwww.crimson-consulting.com © CRIMSON CONSULTING 2008