Social Media Best Practices
 

Social Media Best Practices

on

  • 601 views

 

Statistics

Views

Total Views
601
Views on SlideShare
524
Embed Views
77

Actions

Likes
0
Downloads
9
Comments
0

2 Embeds 77

http://www.achievemarketleadership.com 58
http://www.crimson-consulting.com 19

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social Media Best Practices Social Media Best Practices Presentation Transcript

  • Social Media Best PracticesCreating a Dialogue With Your Market Karen O’Brien, Partner, Crimson Consulting Group, Interactive Services www.crimson-consulting.com © CRIMSON CONSULTING 2008
  • Social Media is really a conversation that is enabled by social toolswww.crimson-consulting.com © CRIMSON CONSULTING 2008
  • A conversation with your customers,employees, partners people www.crimson-consulting.com © CRIMSON CONSULTING 2008
  • Why social media matters Source: http://www.nielsenbuzzmetrics.com/cgm.aspwww.crimson-consulting.com © CRIMSON CONSULTING 2008
  • Social media trends driving massivechange in e-commerce Transparency End of Command/ Control The Customer is the expert Participation – not publishing Enabling the long tail www.crimson-consulting.com © CRIMSON CONSULTING 2008
  • What does social media mean to marketers?We have to re-think the basics… Web 1.0 Web 2.0 Acquisition Attract Retention Engage Growth Extend Attract customers with compelling content Engage customers in an ongoing dialog Extend content beyond the site Source: Crimson Consulting, 2007www.crimson-consulting.com © CRIMSON CONSULTING 2008
  • Contact UsKaren O’Brien, Partner, Crimson Consulting GroupWebsite: http://www.crimson-consulting.comEmail: kobrien@crimson-consulting.comBlog: Achieve Market Leadership www.achievemarketleadership.comwww.crimson-consulting.com © CRIMSON CONSULTING 2008