Future Brand scape - Webbdagarna i Malmö
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"What is the role of branding in the post-consumer society?" ...
"What is the role of branding in the post-consumer society?"
People are turning away from the consumer society, creating new relations and engagements. Times have never been more challenging nor more exciting or suited for brands. How could one adapt to this future brands cape?
Michael Ericsson, Brand Strategist Creuna
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