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What the hell (did not) happen with the graphic profile?

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Torsdagen den 2 maj bjöd vi in till Designers i Stockholm på Creuna. På scenen stod Creunas FM och Johan Ekhager som ställde sig frågan: "What the hell (did not) happen with the graphic profile?" …

Torsdagen den 2 maj bjöd vi in till Designers i Stockholm på Creuna. På scenen stod Creunas FM och Johan Ekhager som ställde sig frågan: "What the hell (did not) happen with the graphic profile?"

Fredrik Marcus & Johan Ekhager

Published in: Technology, Design

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  • 1. WELCOME TODESIGNERS IN STOCKHOLMWITH CREUNAS FINEST FM & JOHAN EKHAGER
  • 2. Fredrik FM MarcusCD/AD/2D/3D/HD inte VDfm@creuna.seTwitter.com/fmhttp://instagram.com/fmhttp://www.facebook.com/fredrik.marcusJohan EkhagerAD/FEjohan.ekhager@creuna.sehttp://twitter.com/johanekhager
  • 3. BIG dataInternet of thingsGamificationHyper-connectivityDigital ecosystemLow-hanging fruitRobotisationWe will not talk about:
  • 4. What the hell(did not) happenwith the graphicprofile, and otherstories?
  • 5. In the dawn of time
  • 6. Some examples ofprehistoric hardwarePower Mcintosh 7200Apple Design TeamArla/Astra/ASG
  • 7. More examples ofprehistoric hardwareGF388LM EricssonDecember 1994
  • 8. Examples ofprehistoric television
  • 9. 90-talswebb
  • 10. What is agraphicalmanual?
  • 11. Tiredof this?
  • 12. If we say mobile first,shouldn’t we say digitalfirst when it comes tographical manuals?
  • 13. What’s thepossibilities?TypographyInteractivityMotionAnimationVideoGoogle glassSearchServicesContextGIF-animationsSocialDigital billboardsWearables
  • 14. Two BIG thingshave changed.Resolution andtypography
  • 15. Resolution
  • 16. Typography
  • 17. web fonts
  • 18. Regular or BoldCondensedReal italicsTypefaces
  • 19. no kerningautokerningmanual kerning
  • 20. line-heightline-height: 1;line-height: 1.5;line-height: 2;Vivamus semper convallis massa, ut lacinia ipsum malesuada non.Aenean condimentum tellus vitae purus euismod ultrices. Fusceimperdiet arcu ut augue bibendum ut condimentum metus porta.Vivamus semper convallis massa, ut lacinia ipsum malesuada non.Aenean condimentum tellus vitae purus euismod ultrices. Fusceimperdiet arcu ut augue bibendum ut condimentum metus porta.Vivamus semper convallis massa, ut lacinia ipsum malesuada non.Aenean condimentum tellus vitae purus euismod ultrices. Fusceimperdiet arcu ut augue bibendum ut condimentum metus porta.
  • 21. We don’t serve lettersfor scandinavians here.° “ # € % &/ ( ) = ü œ
  • 22. Responsive
  • 23. 45-75 characters/lineThis length per line is pretty damn neat bec*auseit is between 45 and 75 *characters. Write somerelevant text to help you choose font-size andline-height, and keep asterisks on different lines.
  • 24. 11pt on print16px on desktop≈
  • 25. Browsers + rendering = false
  • 26. Results:GothamNothing :(
  • 27. What kind of crew?<body>Front endBack endThere is noplace like127.0.0.1DesignerFUCK ARTLETS DANCEXLSPLNO iDiD
  • 28. THE TRUTH WILL ALWAYS BE HEREWHEN YOU NEED IT, JUST CALL.