The Rise of Halal Conscious Travellers and its Impact on the Global Hospitality Industry
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The Rise of Halal Conscious Travellers and its Impact on the Global Hospitality Industry

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The Rise of Halal Conscious Travellers and its Impact on the Global Hospitality Industry ...

The Rise of Halal Conscious Travellers and its Impact on the Global Hospitality Industry

By Fazal Bahardeen - CEO, Crescentrating

At the Hospitality Operations & Design Conference 2010 - Singapore Expo, 22nd April 2010

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The Rise of Halal Conscious Travellers and its Impact on the Global Hospitality Industry The Rise of Halal Conscious Travellers and its Impact on the Global Hospitality Industry Presentation Transcript

  • FHA 2010 – Hospitality Operations & Design Conference Singapore Expo 22nd April 2010 Hospitality Operations & Design Conference 2010 Singapore Expo 22nd April 2010 The Rise of Halal Conscious Travellers and its Impact on the Global Hospitality Industry Fazal Bahardeen CEO, Crescentrating Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
  • FHA 2010 – Hospitality Operations & Design Conference Singapore Expo 22nd April 2010 Halal Conscious Travellers Why take a serious look at this market segment What are their unique needs and how can they be accommodated How to promote these facilities & services while balancing the needs of the other market segments Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
  • FHA 2010 – Hospitality Operations & Design Conference Singapore Expo 22nd April 2010 Halal (products & services) Basics Halal : Permissible for use by Muslims, as opposed to non-Halal / Haram (Not permissible for use by Muslims) Halal : goes well beyond Food Values behind Halal : also attracting non-Muslim consumers The vast majority of producers of Halal products & services in the world are MNCs Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
  • FHA 2010 – Hospitality Operations & Design Conference Singapore Expo 22nd April 2010 The Halal “market” 1.6 billion Muslims - representing 23% of world population and growing (based on PewResearchCenter of USA – October 2009) Increasingly Halal conscious Their search for “Halal” products goes well beyond Food Given the choice, will choose a more “Halal” option ; more and more Halal options available now across many industries An industry now estimated beyond USD 2 Trillion Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
  • FHA 2010 – Hospitality Operations & Design Conference Singapore Expo 22nd April 2010 Some facts & figures Halal Food market : +US$600 billion globally ; 16% of world food market Islamic finance industry : growing at 15% ; could reach US$4 trillion in five years up from US$500 billion in 2008 ; Moody’s Investors Services Nestle : US$ 3.6 billion sales from Halal Products New Zealand : worlds biggest exporter of Halal Lamb Netherlands: Rotterdam port – one of the biggest Halal warehouses Brazil : a substantial percentage of its meat exports are Halal products. Malaysia / Thailand : aggressively positioning itself in the Halal market Halal Conferences & Exhibitions : fast growing phenomenon Websites on Halal issues : exponential growth Google searches on “Halal” : recording a massive increase Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
  • FHA 2010 – Hospitality Operations & Design Conference Singapore Expo 22nd April 2010 Extends to a whole spectrum of industries Banking Investment Banking Food and Beverages Wealth Management Pharmaceuticals Beauty & Wellness ..in the brink of another major Halal industry Halal Friendly Travel and Hospitality Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
  • FHA 2010 – Hospitality Operations & Design Conference Singapore Expo 22nd April 2010 Potential Halal consious market making up an 8.0% increasing 6.0% 1995 2000 4.0% share 2.0% 2006 2007 of the Total Tourism 0.0% % of Total Tourism Expenditure expenditure Within 2 to 3 years it will be a USD 100 Billion industry Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
  • FHA 2010 – Hospitality Operations & Design Conference Singapore Expo 22nd April 2010 How the Industry is reacting …. Thailand, Hong Kong, Dusit Hotel Group Gold Coast, Korea, China Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
  • FHA 2010 – Hospitality Operations & Design Conference Singapore Expo 22nd April 2010 Gives many opportunities for innovation … Hotel industry Halal Food industry Medical Tourism Tour and travel operators Airline Industry ……..… … to cater to the needs of these travelers Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
  • FHA 2010 – Hospitality Operations & Design Conference Singapore Expo 22nd April 2010 Halal Conscious Travellers Why take a serious look at this market segment What are their unique needs and how can they be accommodated How to promote these facilities & services while balancing the needs of the other market segments Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
  • FHA 2010 – Hospitality Operations & Design Conference Singapore Expo 22nd April 2010 What are Halal Friendly facilities and services for Hotels ? Halal food services Need to Have Salaath (Prayer) facilities Guest bathroom facilities Good to Have Ramadhan (fasting) facilities Recreation facilities and services Nice to Have No non-Halal activities Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
  • FHA 2010 – Hospitality Operations & Design Conference Singapore Expo 22nd April 2010 Halal food - Assurance Self Assurance Self Assurance + (Muslim owners / use Halal certified products) Kitchen Certified Halal Restaurant Certified Halal Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
  • FHA 2010 – Hospitality Operations & Design Conference Singapore Expo 22nd April 2010 Halal food services ? A Halal certified Restaurant / Kitchen A Halal certified Breakfast corner / on request Halal option in the room service menu A list of the nearby Halal certified restaurants Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
  • FHA 2010 – Hospitality Operations & Design Conference Singapore Expo 22nd April 2010 Prayer facilities ? Prayer direction Prayer Timings Prayer Mats A list of the nearby Mosques Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
  • FHA 2010 – Hospitality Operations & Design Conference Singapore Expo 22nd April 2010 Water usage in the Guest washrooms Ramadhan Facilities Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
  • FHA 2010 – Hospitality Operations & Design Conference Singapore Expo 22nd April 2010 Halal Conscious Travellers Why take a serious look at this market segment What are their unique needs and how can they be accommodated How to promote these facilities & services while balancing the needs of the other market segments Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
  • Islamic Tourism and Halal Conscious Design ConferenceFHA 2010 – Hospitality Operations &Travelers Singapore Expo IISTHAL 2009 8th December 2009 22nd April 2010 A Pioneering effort to facilitate the growth of this market segment Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED 2009
  • FHA 2010 – Hospitality Operations & Design Conference Singapore Expo 22nd April 2010 The two Core products Rating system on the level of Halal friendly facilities Crescentrating + Travel Portal dedicated to the needs of the Muslim www. crescentrating.com traveler Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
  • FHA 2010 – Hospitality Operations & Design Conference Singapore Expo 22nd April 2010 Crescentrating A rating standard for travel and tourism facilities and services for its Halal friendliness Already launched the Hotel Crescentrating product Plans to launch Crescentrating for Restaurants, MICE venues, & Cruises Other areas for Crescentrating under review Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
  • FHA 2010 – Hospitality Operations & Design Conference Singapore Expo 22nd April 2010 Crescentrating for Hotels Halal friendly requirements Helpful Accommodates Specializes Salaath (Prayer) facilities Recreation facilities Halal food services and services Guest bathroom facilities Non-Halal activities Ramadhan (fasting) facilities Does not require any changes to the existing services to other customers Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
  • FHA 2010 – Hospitality Operations & Design Conference Singapore Expo 22nd April 2010 Our website Listing of all Crescentrated Services and facilities (Hotels, Resorts, Cruises etc) Specifically highlighting the Halal friendly services and facilities (Creation of unique Icons) Country Guides / City Guides developed to suite the requirements of this market segment Airport Guides www.crescentrating.com Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
  • FHA 2010 – Hospitality Operations & Design Conference Singapore Expo 22nd April 2010 Unique set of Icons More to come for Airports, Hospitals, MICE venues Etc.. Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
  • FHA 2010 – Hospitality Operations & Design Conference Singapore Expo 22nd April 2010 Crescentrating Guides to come Restaurant Crescentrating Guide Theme parks Crescentrating Guide Shopping Malls Crescentrating Guide Attractions Crescentrating Guide MICE facilities Crescentrating Guide Cruise ships Crescentrating Guide Medical Tourism Crescentrating Guide All developed to satisfy the needs of the Halal conscious traveler Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
  • FHA 2010 – Hospitality Operations & Design Conference Singapore Expo 22nd April 2010 Conclusion Halal Friendly Travel & Hospitality is set to be the next big Halal industry Will be USD 100 B market in the near future A huge opportunity for innovation and Pioneering At Crescentrating, we are committed to leading & facilitating the development of Halal Friendly Travel and Hospitality services & facilities to benefit the travelers, the service providers, destinations, ... Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED
  • FHA 2010 – Hospitality Operations & Design Conference Singapore Expo 22nd April 2010 You can now follow us www.twitter.com/crescentrating www.crescentrating.com Thank You Presentation by: Fazal Bahardeen Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED