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New Marketing   Part II
 

New Marketing Part II

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New Marketing Part II - how do you deal with the changes?

New Marketing Part II - how do you deal with the changes?

changes,future,impact,marketing,new,people,trends, social media, relationships, sensors, connecting

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    New Marketing   Part II New Marketing Part II Presentation Transcript

    • Fresh Bridge A new marketing agency New Marketing - Part 2
 
 How do you 
 deal with this? Roderick Cremers roderick@freshbridge.nl @cremers www.FreshBridge.nl +31 6 51 821 045 © 2010
    • We are connecting with more people & groups offering us new possibilities and friends 1
    • The Internet / social networks allow us to move beyond Dunbar’s rule 22
    • Many organizations are only broadcasting Organisations 3
    • 14 % Marketing to the Social Web, Larry Weber 4
    • People are interacting •  Sharing •  Helping •  Coming together •  Exchanging •  Enjoying •  Connecting •  Giving 5 5
    • 90 % Nielsen Global Online Consumer Survey 6
    • Social Media is Word of Mouth on Steriods Gary Vaynerchuk
    • 3x Harvard Business Review 8
    • So who is your best ambassador? 10
    • 11
    • 12
    • Great! But how? 13
    • 1 Identify Customers 2 Listen 3 Engage & Interact 4 React / Adapt 5 Sell / Convert Building a relationship
    • 1 Identify Customers •  Primary customer group / segment •  Secondary customer groups / segments •  Influencers •  Stakeholders •  3rd parties •  Insights •  Key data •  Orientation 15 •  Buying process
    • 1 Identify Customers Customer information: •  Insights •  Profiles •  Key data •  Orientation •  Buying process •  Using 16
    • 17
    • Google Alerts 18
    • Search.Twitter.com 19
    • Tweetdeck - search 20
    • Technorati – Blog search 21
    • Google blog search 22
    • Forums - Borstenforum 23
    • Linkedin groups 24
    • Linkedin groups 25
    • 26
    • Radian6 -dashboard
    • TraceBuzz e-mails 28
    • 3 Engage & Interact Bring it to you consumers •  Help •  Answer questions •  Advise •  Publish •  Give people something to share 29
    • Set up your own Blog 30
    • 31
    • Seth’s Blog on Twitter 32
    • 33
    • Helping your consumers
    • It’s all about creating content people care about 35
    • Starbucks Facebook > 13 mln fans July 6 – 19th 2009 280.000 Starbucks Icecream
    • Where have you had a Coke lately? It was taken from the peak of the Iztaccihuatl, Mexico's third highest mountain. [At 5,230m... you can guess why was the bottle half-full! :-)] Les Grand Montets near Mont Blanc French Alps 3275m NEVADO DEL TOLIMA KOLOMBIA 5.800 MTS...CHARLYTOONS 37
    • Vitamin Water - Say hello to…connect •  black cherry-lime •  caffeine + 8 key nutrients •  Made by fans for fans of •  in store in USA on March 1st
    • 4 React / Adapt Improve •  Products •  Communication •  Sales process •  Customer lifecycle 39
    • Starbucks listens to customer and brings more sizes 40
    • My Starbucks idea – Share, Vote, Discuss, See 41
    • 5 Sell / Convert This is what it’s all about
    • But it doesn’t stop here…
    • 1 Identify Customers Continue 2 Listen building the 3 Engage & Interact relationship 4 React / Adapt 5 Sell / Convert Building a relationship
    • And not just online…
    • Thanks ! Feel free to contact me Roderick Cremers roderick@freshbridge.nl @cremers www.FreshBridge.nl +31 6 51 821 045 © 2010
    • Roderick Cremers •  Founder Fresh Bridge Marketing •  Founder OurWine.nl •  10 years KPN •  Mobile •  Base – 1 to 1 •  Acquisition / ATL •  Integration debitel •  Passion for •  Change •  Improvements •  People •  Background •  Economics / Marketing (Erasmus / Berkeley / Hofstra) •  Political Science (Leiden) 4747
    • Image Credits •  Websites screenshots from websites •  People 1 - http://www.cs.rochester.edu/research/vision/people/ •  People 2 - http://www.dfas.mil/careers/acareeratdfas/comminvolv.html •  People 3 - http://incomeseekers.webs.com/happy-business-people-standing- thumb6524476.jpg •  People 4 - http://www.marketingandpromotion.org/images/Business%20People %203.png •  People 5 - http://www.publicvoid.dk/content/binary/WindowsLiveWriter/ CommunityBackChannel_AFA7/Community-People_thumb.png •  Officebuilding - http://www.flickr.com/photos/salmiakki/2089024191/sizes/z/in/ photostream/ •  Money - http://www.flickr.com/photos/scris/2979032807/sizes/o/in/photostream/ 48