New Marketing Part I

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New Marketing Part I presentation

changes,future,impact,marketing,new,people,trends, social media, relationships, sensors, connecting

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  • 1. Fresh Bridge A new marketing agency New Marketing - Part 1
 
 The world is 
 changing fast Roderick Cremers roderick@freshbridge.nl @cremers www.FreshBridge.nl +31 6 51 821 045 © 2010
  • 2. Part I The world is changing fast Part II How do you deal with this ? 1
  • 3. The speed of innovation is increasing
  • 4. 38 years 3
  • 5. 13 years 4
  • 6. 4 years 5
  • 7. 9 months 100 mln users 6
  • 8. 9 months 7
  • 9. 2 things in our pockets… To 3 things 8
  • 10. Changes Online
  • 11. 1. From Information ‘Brochures’ 10
  • 12. 2. Sharing & Connecting 11
  • 13. 3. Sharing 
 all the time 12
  • 14. 4. Sensor information
  • 15. 14
  • 16. 15
  • 17. 16
  • 18. Sensors in contact lenses Visual and medical 17
  • 19. On or even in people 18
  • 20. Nothing is lost 19
  • 21. And moving into the cloud 20
  • 22. What happens in Vegas… stays on 21
  • 23. CHANGE ? 22
  • 24. Sceptical 23
  • 25. Embrace 24
  • 26. Follow 25
  • 27. 26
  • 28. What are people doing now ?
  • 29. Twitter - key facts •  > 100 mln users •  The monthly growth rate of Twitter users from January to February 2010 is 1600% •  The average number of Tweets is 65.000.000 per day •  80% of Twitter usage is outside of Twitter – people update anywhere, anytime via mobile •  Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the population of Ireland, Norway, or Panama. (Twitter & World Population Data) 2929
  • 30. Twitter is much more than 
 What are you doing? What does the community care about? What resources would they find valuable?
  • 31. Gary Vaynerchuk 31
  • 32. David Meerman Scott 32
  • 33. Dell makes $ 6,5 mln via Twitter (with outlet computers) Source Dec 2009 3333
  • 34. ‘De Telegraaf’ republishes a tweeted picture 3434
  • 35. ‘De Telegraaf’ republishes a tweeted pictures 3535
  • 36. ‘De Telegraaf’ republishes a tweeted pictures 3636
  • 37. Best Buy Twelpforce – combining help 3737
  • 38. KPN webcare ? 3838
  • 39. So who is she?
  • 40. > 1.000 followers, Journalist, TV, Presentor 4040
  • 41. Social Icecream – where is the icecream guy? 4141
  • 42. 42
  • 43. Facebook – key facts •  > 500 mln users •  If Facebook were a country it would be the 3rd most populated country in the world after China and India, ahead of the United States
 (Mark Zukerberg, January 7 2009) •  7.000.000.000 minutes are spent on Facebook each day •  1.000.000.000 pieces of content are shared each week on Facebook (weblinks, news, blogposts, notes, photos, video s, etc) •  The fastest growing segment on Facebook is 55-65 year old females (inside Facebook blog) •  Facebook users translated the site from English to Spanish in 4 weeks via a Wiki. Cost to Facebook $ 0
  • 44. Top 15 Facebook pages 1.  Zynga Texas Hold em Poker
 9.  House
 23.9 mln 13.9 mln 2.  Michael Jackson
 10.  Starbucks
 20.2 mln 13.9 mln 3.  Facebook
 11.  Eminem 
 19 mln 13.7 mln 4.  Lady Gaga
 12.  Barack Obama
 18.3 mln 13.7 mln 5.  Family Guys 
 13.  Megan Fox 
 17.5 mln 13.6 mln 6.  Vin Diesel
 14.  Youtube
 15.5 mln 13.6 mln 7.  The Twilight Saga
 15.  South Park
 14.2 mln 13.0 mln 8.  Maffia Wars
 13.9 mln September 2010 inside Facebook
  • 45. Starbucks Facebook > 13 mln fans July 6 – 19th 2009 280.000 Starbucks Icecream
  • 46. Coca-Cola has > 12 mln fans on their Facebook page
  • 47. Where have you had a Coke lately? It was taken from the peak of the Iztaccihuatl, Mexico's third highest mountain. [At 5,230m... you can guess why was the bottle half-full! :-)] Les Grand Montets near Mont Blanc French Alps 3275m NEVADO DEL TOLIMA KOLOMBIA 5.800 MTS...CHARLYTOONS 47
  • 48. Vitamin Water s Flavor Creator… flavor creator lab environment within the vitaminwater facebook fan page 48
  • 49. Vitamin Water - Say hello to…connect •  black cherry-lime •  caffeine + 8 key nutrients •  Made by fans for fans of •  in store in USA on March 1st
  • 50. Feed – the New Email Feeds are the new e-mail Someone finds something 1 interesting Shares it with the ‘Like’ 2 button with all his connections 3 Content/ Brand reaches further with less marketing spend 1 7
  • 51. Feed marketing 1 8
  • 52. YouTube – key facts •  The 2nd largest search engine in the world is YouTube •  Every minute 24 hours of video is uploaded to YouTube •  It would take more than 700 years to watch all YouTube video s •  2.000.000.000 YouTube video s are watched every day
  • 53. Will it Blend ? Youtube has increased Blend Tec revenue with > 800% in less than 2 years iPhone Blender was wathed > 8.5 mln times 5454
  • 54. Best watched video s online are music video’s NR 1 Soulja Boy - Crank Dat >720.000.000 Total Lady Gaga >1.000.000.000 5555
  • 55. Blogs / Sites / Wiki s – key facts •  There are over 200.000.000 Blogs •  54% of Bloggers post or Tweet daily •  34% of Bloggers post opinions about products or brands •  > 15.000.000 articles are available on Wikipedia •  156 articles are posted every hour on Wikipedia (Wikipedia.org) •  78% of articles are non-English •  Wikipedia is as accurate as Encyclopedia Britannica China Internet Information Center, Technorati, Wikipedia ClickZ Stats SES Magazine,Turning Blogs and user-Generated Content Into Search Engine Results Universal McCann s Social Media Research Wave 3
  • 56. Perez Hilton a.k.a. Mario Lavanderia Started in 2004 Celebrity gossip website 25 – 45 short posts per day > $ 100.000 per month in add sales
  • 57. Ebbsfleet United – community owned
  • 58. Myfootballclub – Owner Ebbsfleet United
  • 59. Tripadvisor rates Hotels, etc 60
  • 60. Zorgkaart rates Dutch dokters 61
  • 61. Borstenforum about breast enlargements 62
  • 62. Mobile Apps 63
  • 63. Mobile internet has gone mainstream in 2010 Global 3G+ penetration among mobile subscribers, % 43% 38% 33% 27% 21% 15% 11% 8% 2007 2008 2009 2010 2011 2012 2013 2014 Morgan Stanley
  • 64. > 200.000 different apps in the app store 65
  • 65. Most popular apps still traditional ones http://www.businessinsider.com/chart-of-the-day-apps-on-mobile-os-2010-6?utm_source 66
  • 66. Most popular medical apps are resources 67
  • 67. Angry Birds downloaded 4 mln times In August it increased to 60.000 per day 68
  • 68. 69
  • 69. Mercedes starts test with iPad to sell cars 70
  • 70. Thanks ! Feel free to contact me Roderick Cremers roderick@freshbridge.nl @cremers www.FreshBridge.nl +31 6 51 821 045 © 2010
  • 71. Roderick Cremers •  Founder Fresh Bridge Marketing •  Founder OurWine.nl •  10 years KPN •  Mobile •  Base – 1 to 1 •  Acquisition / ATL •  Integration debitel •  Passion for •  Change •  Improvements •  People •  Background •  Economics / Marketing (Erasmus / Berkeley / Hofstra) •  Political Science (Leiden) 7272
  • 72. Image Credits •  Websites screenshots from websites •  Radio - http://www.kitchencritic.co.uk/2007/06/dualit_dab_kitchen_radio.html •  TV - http://media.photobucket.com/image/tv/gstatejester/old-tv.jpg •  TV fifties - http://www.flickr.com/photos/gbaku/2513320483/sizes/l/in/photostream/ •  Internet - http://www.idealaunch.com/blog/wp-content/uploads/2009/12/internet-marketing-strategy- traffic1.jpg •  iPhone apps - http://images.pcworld.com/news/graphics/163785-one-billion-apps-iphone_original.jpg •  RFID hand - http://www.flickr.com/photos/28129213@N00/7267159/sizes/z/in/photostream/ •  RFID in hand - http://www.flickr.com/photos/28129213@N00/7267164/sizes/z/in/set-181299/ •  Las Vegas - http://www.flickr.com/photos/pbo31/2191506873/ •  Lenses - http://www.inhabitat.com/2010/03/17/solar-powered-augmented-contact-lenses-cover-your-eye- with-100s-of-leds/ •  Home - http://www.flickr.com/photos/jeremylevinedesign/4330595242/sizes/l/in/photostream/ •  Sceptic - http://www.flickr.com/photos/rcoder/375096551/sizes/l/in/photostream/ •  Embrace - http://www.flickr.com/photos/sekaino_ai/4050012990/sizes/o/in/photostream/ •  Embrace 2 - http://www.flickr.com/photos/mvjantzen/3568117377/sizes/l/in/photostream/ •  People - http://www.flickr.com/photos/a237916/2280907234/sizes/l/in/photostream/ •  Mercedes - http://www.autoblog.com/2010/05/29/apple-ipad-to-be-used-as-sales-tool-at-mercedes- benz-dealers/ •  Angry birds - http://theappera.com/wp-content/uploads/2010/04/angry-birds-hd-5.jpg •  Mercedes iPad - http://ipadarena.com/wp-content/uploads/merceded-benz-ipad-app.jpg 73