New Marketing Part I

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New Marketing Part I presentation

changes,future,impact,marketing,new,people,trends, social media, relationships, sensors, connecting

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New Marketing Part I

  1. 1. Fresh Bridge A new marketing agency New Marketing - Part 1
 
 The world is 
 changing fast Roderick Cremers roderick@freshbridge.nl @cremers www.FreshBridge.nl +31 6 51 821 045 © 2010
  2. 2. Part I The world is changing fast Part II How do you deal with this ? 1
  3. 3. The speed of innovation is increasing
  4. 4. 38 years 3
  5. 5. 13 years 4
  6. 6. 4 years 5
  7. 7. 9 months 100 mln users 6
  8. 8. 9 months 7
  9. 9. 2 things in our pockets… To 3 things 8
  10. 10. Changes Online
  11. 11. 1. From Information ‘Brochures’ 10
  12. 12. 2. Sharing & Connecting 11
  13. 13. 3. Sharing 
 all the time 12
  14. 14. 4. Sensor information
  15. 15. 14
  16. 16. 15
  17. 17. 16
  18. 18. Sensors in contact lenses Visual and medical 17
  19. 19. On or even in people 18
  20. 20. Nothing is lost 19
  21. 21. And moving into the cloud 20
  22. 22. What happens in Vegas… stays on 21
  23. 23. CHANGE ? 22
  24. 24. Sceptical 23
  25. 25. Embrace 24
  26. 26. Follow 25
  27. 27. 26
  28. 28. What are people doing now ?
  29. 29. Twitter - key facts •  > 100 mln users •  The monthly growth rate of Twitter users from January to February 2010 is 1600% •  The average number of Tweets is 65.000.000 per day •  80% of Twitter usage is outside of Twitter – people update anywhere, anytime via mobile •  Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the population of Ireland, Norway, or Panama. (Twitter & World Population Data) 2929
  30. 30. Twitter is much more than 
 What are you doing? What does the community care about? What resources would they find valuable?
  31. 31. Gary Vaynerchuk 31
  32. 32. David Meerman Scott 32
  33. 33. Dell makes $ 6,5 mln via Twitter (with outlet computers) Source Dec 2009 3333
  34. 34. ‘De Telegraaf’ republishes a tweeted picture 3434
  35. 35. ‘De Telegraaf’ republishes a tweeted pictures 3535
  36. 36. ‘De Telegraaf’ republishes a tweeted pictures 3636
  37. 37. Best Buy Twelpforce – combining help 3737
  38. 38. KPN webcare ? 3838
  39. 39. So who is she?
  40. 40. > 1.000 followers, Journalist, TV, Presentor 4040
  41. 41. Social Icecream – where is the icecream guy? 4141
  42. 42. 42
  43. 43. Facebook – key facts •  > 500 mln users •  If Facebook were a country it would be the 3rd most populated country in the world after China and India, ahead of the United States
 (Mark Zukerberg, January 7 2009) •  7.000.000.000 minutes are spent on Facebook each day •  1.000.000.000 pieces of content are shared each week on Facebook (weblinks, news, blogposts, notes, photos, video s, etc) •  The fastest growing segment on Facebook is 55-65 year old females (inside Facebook blog) •  Facebook users translated the site from English to Spanish in 4 weeks via a Wiki. Cost to Facebook $ 0
  44. 44. Top 15 Facebook pages 1.  Zynga Texas Hold em Poker
 9.  House
 23.9 mln 13.9 mln 2.  Michael Jackson
 10.  Starbucks
 20.2 mln 13.9 mln 3.  Facebook
 11.  Eminem 
 19 mln 13.7 mln 4.  Lady Gaga
 12.  Barack Obama
 18.3 mln 13.7 mln 5.  Family Guys 
 13.  Megan Fox 
 17.5 mln 13.6 mln 6.  Vin Diesel
 14.  Youtube
 15.5 mln 13.6 mln 7.  The Twilight Saga
 15.  South Park
 14.2 mln 13.0 mln 8.  Maffia Wars
 13.9 mln September 2010 inside Facebook
  45. 45. Starbucks Facebook > 13 mln fans July 6 – 19th 2009 280.000 Starbucks Icecream
  46. 46. Coca-Cola has > 12 mln fans on their Facebook page
  47. 47. Where have you had a Coke lately? It was taken from the peak of the Iztaccihuatl, Mexico's third highest mountain. [At 5,230m... you can guess why was the bottle half-full! :-)] Les Grand Montets near Mont Blanc French Alps 3275m NEVADO DEL TOLIMA KOLOMBIA 5.800 MTS...CHARLYTOONS 47
  48. 48. Vitamin Water s Flavor Creator… flavor creator lab environment within the vitaminwater facebook fan page 48
  49. 49. Vitamin Water - Say hello to…connect •  black cherry-lime •  caffeine + 8 key nutrients •  Made by fans for fans of •  in store in USA on March 1st
  50. 50. Feed – the New Email Feeds are the new e-mail Someone finds something 1 interesting Shares it with the ‘Like’ 2 button with all his connections 3 Content/ Brand reaches further with less marketing spend 1 7
  51. 51. Feed marketing 1 8
  52. 52. YouTube – key facts •  The 2nd largest search engine in the world is YouTube •  Every minute 24 hours of video is uploaded to YouTube •  It would take more than 700 years to watch all YouTube video s •  2.000.000.000 YouTube video s are watched every day
  53. 53. Will it Blend ? Youtube has increased Blend Tec revenue with > 800% in less than 2 years iPhone Blender was wathed > 8.5 mln times 5454
  54. 54. Best watched video s online are music video’s NR 1 Soulja Boy - Crank Dat >720.000.000 Total Lady Gaga >1.000.000.000 5555
  55. 55. Blogs / Sites / Wiki s – key facts •  There are over 200.000.000 Blogs •  54% of Bloggers post or Tweet daily •  34% of Bloggers post opinions about products or brands •  > 15.000.000 articles are available on Wikipedia •  156 articles are posted every hour on Wikipedia (Wikipedia.org) •  78% of articles are non-English •  Wikipedia is as accurate as Encyclopedia Britannica China Internet Information Center, Technorati, Wikipedia ClickZ Stats SES Magazine,Turning Blogs and user-Generated Content Into Search Engine Results Universal McCann s Social Media Research Wave 3
  56. 56. Perez Hilton a.k.a. Mario Lavanderia Started in 2004 Celebrity gossip website 25 – 45 short posts per day > $ 100.000 per month in add sales
  57. 57. Ebbsfleet United – community owned
  58. 58. Myfootballclub – Owner Ebbsfleet United
  59. 59. Tripadvisor rates Hotels, etc 60
  60. 60. Zorgkaart rates Dutch dokters 61
  61. 61. Borstenforum about breast enlargements 62
  62. 62. Mobile Apps 63
  63. 63. Mobile internet has gone mainstream in 2010 Global 3G+ penetration among mobile subscribers, % 43% 38% 33% 27% 21% 15% 11% 8% 2007 2008 2009 2010 2011 2012 2013 2014 Morgan Stanley
  64. 64. > 200.000 different apps in the app store 65
  65. 65. Most popular apps still traditional ones http://www.businessinsider.com/chart-of-the-day-apps-on-mobile-os-2010-6?utm_source 66
  66. 66. Most popular medical apps are resources 67
  67. 67. Angry Birds downloaded 4 mln times In August it increased to 60.000 per day 68
  68. 68. 69
  69. 69. Mercedes starts test with iPad to sell cars 70
  70. 70. Thanks ! Feel free to contact me Roderick Cremers roderick@freshbridge.nl @cremers www.FreshBridge.nl +31 6 51 821 045 © 2010
  71. 71. Roderick Cremers •  Founder Fresh Bridge Marketing •  Founder OurWine.nl •  10 years KPN •  Mobile •  Base – 1 to 1 •  Acquisition / ATL •  Integration debitel •  Passion for •  Change •  Improvements •  People •  Background •  Economics / Marketing (Erasmus / Berkeley / Hofstra) •  Political Science (Leiden) 7272
  72. 72. Image Credits •  Websites screenshots from websites •  Radio - http://www.kitchencritic.co.uk/2007/06/dualit_dab_kitchen_radio.html •  TV - http://media.photobucket.com/image/tv/gstatejester/old-tv.jpg •  TV fifties - http://www.flickr.com/photos/gbaku/2513320483/sizes/l/in/photostream/ •  Internet - http://www.idealaunch.com/blog/wp-content/uploads/2009/12/internet-marketing-strategy- traffic1.jpg •  iPhone apps - http://images.pcworld.com/news/graphics/163785-one-billion-apps-iphone_original.jpg •  RFID hand - http://www.flickr.com/photos/28129213@N00/7267159/sizes/z/in/photostream/ •  RFID in hand - http://www.flickr.com/photos/28129213@N00/7267164/sizes/z/in/set-181299/ •  Las Vegas - http://www.flickr.com/photos/pbo31/2191506873/ •  Lenses - http://www.inhabitat.com/2010/03/17/solar-powered-augmented-contact-lenses-cover-your-eye- with-100s-of-leds/ •  Home - http://www.flickr.com/photos/jeremylevinedesign/4330595242/sizes/l/in/photostream/ •  Sceptic - http://www.flickr.com/photos/rcoder/375096551/sizes/l/in/photostream/ •  Embrace - http://www.flickr.com/photos/sekaino_ai/4050012990/sizes/o/in/photostream/ •  Embrace 2 - http://www.flickr.com/photos/mvjantzen/3568117377/sizes/l/in/photostream/ •  People - http://www.flickr.com/photos/a237916/2280907234/sizes/l/in/photostream/ •  Mercedes - http://www.autoblog.com/2010/05/29/apple-ipad-to-be-used-as-sales-tool-at-mercedes- benz-dealers/ •  Angry birds - http://theappera.com/wp-content/uploads/2010/04/angry-birds-hd-5.jpg •  Mercedes iPad - http://ipadarena.com/wp-content/uploads/merceded-benz-ipad-app.jpg 73

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