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Future vision of mobile, internet and connecting

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Future Vision. How will our lives change in the coming years and where will the opportunities and threats lie? What is the impact of mobile, internet and connecting everything

Future Vision. How will our lives change in the coming years and where will the opportunities and threats lie? What is the impact of mobile, internet and connecting everything

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  • 1. Fresh Bridge A new marketing agency Future Vision
 
 mobile & Internet roderick@freshbridge.nl @cremers www.FreshBridge.nl +31 6 51 821 045 © 2010 © 2010 Fresh Bridge
  • 2. Roderick Cremers •  Founder Fresh Bridge Marketing •  Founder OurWine.nl •  10 years KPN •  Mobile •  Base – 1 to 1 •  Acquisition / ATL •  Integration debitel •  Passion for •  Change •  Improvements •  People •  Background •  Economics / Marketing (Erasmus / Berkeley / Hofstra) •  Political Science (Leiden) © 2010 Fresh Bridge 1
  • 3. 10 years ago we had 2 things in our pockets… now it’s 3 things (and it’s the most important) © 2010 Fresh Bridge 2
  • 4. Everyting is connected offering new possibilities Products Entertainment Information Connected Shopping Devices GPS ID / Ticketing Payments & banking Connecting Health © 2010 Fresh Bridge
  • 5. And everyting will be connected via mobile, wireless Offering diverse services at a distance © 2010 Fresh Bridge 4
  • 6. Sensors will be everywhere © 2010 Fresh Bridge http://www.flickr.com/photos/28129213@N00/7267159/sizes/z/in/photostream/ 5
  • 7. On or even in people © 2010 Fresh Bridge http://www.flickr.com/photos/28129213@N00/7267164/sizes/z/in/set-181299/ 6
  • 8. Sensors in contact lenses Visual and medical © 2010 Fresh Bridge 7
  • 9. Nothing is lost © 2010 Fresh Bridge 8
  • 10. And moving into the cloud © 2010 Fresh Bridge 9
  • 11. What happens in Vegas… Stays on Youtube, Facebook, Twitter, Flickr, etc http://www.flickr.com/photos/pbo31/2191506873/ © 2010 Fresh Bridge 10
  • 12. New profiles will emerge due to new data New Profiles Social Data Customer Data + Sensor Data New Marketing Intelligence © 2010 Fresh Bridge 11
  • 13. It’s about all about people (They are ‘Social Media’…) •  Fans •  Interested people •  ‘Haters’ •  People in general © 2010 Fresh Bridge
  • 14. People trust each other – The power of word of mouth Trust in companies is low ( 14 % )1 Trust in friends and peers is high ( 90 % )2 Bron: 1 - Marketing to the Social Web, Larry Weber, Wiley Publishing 2007 2 - July 2009 Nielsen Global Online Consumer Survey © 2010 Fresh Bridge
  • 15. Consumers will want control of their privacy and security © 2010 Fresh Bridge http://www.flickr.com/photos/lizjones/369137389/ 14
  • 16. But will also sacrifice (parts of it) to companies © 2010 Fresh Bridge http://www.flickr.com/photos/subcircle/500995147/sizes/o/in/photostream/ 15
  • 17. Digital Terror ? © 2010 Fresh Bridge 16
  • 18. opportunity But scary & uncertain for some © 2010 Fresh Bridge http://www.flickr.com/photos/axelhartmann/664156142/sizes/l/in/photostream/ 17
  • 19. Some might even close up of or backlash © 2010 Fresh Bridge http://www.flickr.com/photos/pinksherbet/3984189865/sizes/l/in/photostream/ 18
  • 20. is key in this increasingly complex world © 2010 Fresh Bridge 19
  • 21. But the future will come and there will be lots of second order effects © 2010 Fresh Bridge 20
  • 22. How can we help? What can we do •  Advice (strategic and tactical): •  Marketing •  Social Media •  Customer Relationships / Interaction •  Integration of online/social and offline initiatives •  Workshop & training What can you expect •  Increased ROI •  Improved Customer Relationship / Interaction •  Better lead generation •  Better Retention © 2010 Fresh Bridge 21
  • 23. Say Hello!
 (or if you have questions) Roderick Cremers Roderick@freshbridge.nl @cremers +31 6 51 821 045 http://nl.linkedin.com/in/cremers © 2010 Fresh Bridge

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