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Profiting from Search Engine & Social Media Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  Keith M. Caven - CEO & Founder of Snapt.com © Snapt, Inc. 2010. All Rights Reserved  .
Today’s Agenda  “Focused on Profits”   Answering the tough question - HOW!!! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Experience in  “Generating Results”   Recent Examples of Results via Search & Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1.  Content is King. 2.  No “one thing” is the secret…    your “customers” are. 3.  If you’re not servicing your customers    online… someone else will.  4.  It’s better to be “relevant” than right.  5.  Listen to your customers online    behavior… its deafening!!!   5 Golden Rules   How to profit from Search & Social Media
Step 1…  Need vs. Demand   The difference between “action” and “revenue” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 1  (con’t.) …  Need vs. Demand  The difference between “action” and “revenue” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2…  Establish Purpose & Goals   Answering the “WHY” question ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 3…  Research Past Performance   Answering the “WHERE” question ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 4…  Create Profitable Milestones   Answering the “WHEN” question ,[object Object],[object Object],[object Object],[object Object]
Step 5…  Establish Tracking Metrics   Answering the “WHAT” question ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 6…  Track Consumer Intelligence   Answering the “WHO” question ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 7…  Identify, Measure & Focus   Importance of Relevancy & Frequency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 1… Understanding Need vs Demand Step 2… Establish Purpose & Goals  Step 3… Research Past Performance  Step 4… Create Profitable Milestones  Step 5… Establish Tracking Metrics  Step 6… Track Consumer Intelligence  Step 7… Identify, Measure & Focus   Summary of 7 steps   Profiting from Search Engine & Social Media Marketing
Keith M. Caven CEO & Founder, Snapt.com phone 877.264.2727 email [email_address] blog www.snapt.com twitter @snaptkeith Thank You  !

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Credit Union Seo - How to Profit

  • 1. Profiting from Search Engine & Social Media Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Keith M. Caven - CEO & Founder of Snapt.com © Snapt, Inc. 2010. All Rights Reserved .
  • 2.
  • 3.
  • 4. 1. Content is King. 2. No “one thing” is the secret… your “customers” are. 3. If you’re not servicing your customers online… someone else will. 4. It’s better to be “relevant” than right. 5. Listen to your customers online behavior… its deafening!!! 5 Golden Rules How to profit from Search & Social Media
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Step 1… Understanding Need vs Demand Step 2… Establish Purpose & Goals Step 3… Research Past Performance Step 4… Create Profitable Milestones Step 5… Establish Tracking Metrics Step 6… Track Consumer Intelligence Step 7… Identify, Measure & Focus Summary of 7 steps Profiting from Search Engine & Social Media Marketing
  • 14. Keith M. Caven CEO & Founder, Snapt.com phone 877.264.2727 email [email_address] blog www.snapt.com twitter @snaptkeith Thank You !