Winning with APIsand the advent of the NFL’s West Coast Offense Presented on January 27th, 2011
BIOGRAPHYMike Debnar brings 20 years of experience bridging consulting,technology and e-commerce to build effective multi-channelstrategies and retail platforms. Prior to Apigee, he worked acrossoperations, merchandising and marketing to implement multi-channelretail strategies. Mike has also managed systems implementation andintegration projects for a variety of retailers and distributers.BIOGRAPHYJohn Shields is a Senior Application Architect and Mobile SolutionsPractice Lead for Credera, a business and technology consulting ﬁrmbased in Dallas, Texas. With over 15 years of experience, he hashelped some of the world’s most recognized brands develop anddeploy sustainable internal and customer-facing solutions thatmaximize their IT investment. John has experience in verticalsincluding retail eCommerce, airline and travel, manufacturing, andInteractive marketing.
Winning with APIsand the advent of the NFL’s West Coast Offense
Game Plan• What is an API - invention• West coast offense analogy change your game• Why it’s important to your future• Run some plays - here’s how to use APIs• What now? next steps
API = APIs are reusable, well deﬁned system interfaces that can be used to develop on multipledevices with multiple partners and across multiple channels. Reduce development time Faster Speed to market Foster Innovation
It’s an API world but not everyone knows yet...Apple’s iPhone “built on APIs” App APIs Services API Operating System Hardware Enterprise Data
Over 170 customers, 10,000 developers, 80 countries Page
Opportunitydistribution and streaming to millions of connected consumer devices Challenge: concurrency and scalability Apigee Enterprise for: high-scale management of trafﬁc to millions of Xbox clients cloud deployment
Opportunity “connect with customers wherever they are” with aﬄiate marke5ngChallenge:onboard APIs and developersvisibility into API traﬃc5me to market Apigee Enterprise for: developer managementAPI analy5cs2 week deployment (cloud) Page
Grow Your Business with APIs New Channels Understanding New ways to reach customer behavior is customers are being changing as the invented daily. Mobile,customer drifts across 3rd Party Software,multiple channels and Social Networks, devices Reach More Location Based Customers Marketing Partnerships Acquisitions Gain Sell More Customer Insight API to Each Customer Smoothly Transact with Transacting across Customers Seamlessly offer your customers your complete channels product and services offering New Brands
API Project PhasesInternal Partner OpenDevelopment Development DevelopmentMeet demand for mobile & Deliver on backlog of business Inspire worldwide community ofsocial apps: iPhone, iPad, development opportunities. application developers to create newAndroid, facebook, Twitter proﬁt opportunities.
Channel Evolution Social Stores Website Mobile Commerce Phone Afﬁliates Social CatalogLegacy Channels API Channels This is the opportunity G&A per channel
Game Summary 1st Quarter TD 1:45 Google passes the ball for over 5 billion API transactions per day. Big touchdown!2nd Quarter TD 11:23 Mobile devices run away for a big score. Over 10 billion devices by 2015.3rd Quarter TD 14:23 Great brands score often with mobile, partner and enterprise plays.4th Quarter Apigee and Credera team up to help you win with APIs. API TD 3:23 Discovery and Training Camp offered to help you score and win.
We can help coachWith our API Discovery Engagement or 2-Day Training Camp API 2-Day Assessment API Discovery
Ques7on and AnswerContact Apigee• www.apigee.com• Email: email@example.com Mike Debnar firstname.lastname@example.org• Phone: (408) 343-7300 (972) 741-2702• Follow us on Twitter: @apigee Twitter: @mdebnar• Blog: http://blog.apigee.comContact Credera• www.credera.com John Shields• Email: email@example.com firstname.lastname@example.org• Phone: (972) 759.1836• Follow us on Twitter: @credera• Blog: http://blogs.credera.com
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About CrederaOur Company Our People • Full-service business and technology consulting ﬁrm • Credera’s professionals possess a unique combination of deep technical expertise with extensive business • Provides business and technology solutions that offer backgrounds measurable value to our clients • Backgrounds include business, technology, and strategy • Delivers value by leveraging our people’s accumulated management consulting with some of the most well- industry and management experience with their deep known and respected consulting ﬁrms in the world (e.g., Accenture, Booz Allen, PWC, Andersen) technical expertise • Have served many inﬂuential corporations in a variety of • Established in 1999 industries over the past 20 years • Ofﬁces in Dallas, Austin, Denver Sample ClientsOur Services • Management Consulting • Technology Solutions • Business Intelligence