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CaT: Creativity and Technology: What's now and what's next in mobile, Raven Zachary
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CaT: Creativity and Technology: What's now and what's next in mobile, Raven Zachary

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Raven Zachary, President, Small Society and Founder, iPhoneDevCamp talks about innovations in the mobile sphere and gives vital info on apps for prospective creators and developers. ...

Raven Zachary, President, Small Society and Founder, iPhoneDevCamp talks about innovations in the mobile sphere and gives vital info on apps for prospective creators and developers.

http://www.creativitycat.com/
http://www.iphonedevcamp.org/

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CaT: Creativity and Technology: What's now and what's next in mobile, Raven Zachary CaT: Creativity and Technology: What's now and what's next in mobile, Raven Zachary Presentation Transcript

  • What's now and what's next in mobile: iPhone apps & brands 3 June 2009 Raven Zachary Small Society
  • A show of hands.
  • iPhone OS Units (in millions) 40 iPhone iPod touch 16.0 30 13.0 43% > 37 million iPhone OS units 20 21.2 7.5 17.4 13.0 57% 10 5.4 4.3 3.2 5.4 6.1 3.7 1.0 0 1.4 0.3 Q20‘07 Q3 ‘07 Q4 ‘07 Q1 ‘08 Q2 ‘08 Q3 ‘08 Q4 ‘08 Q1 ‘09 Sources: iPhone - Apple iPod touch - estimate by Raven Zachary + Apple
  • 47,000+ iPhone Apps
  • App Store US Inventory Games Entertainment Books Utilities > 47,000 Education Applications Lifestyle Travel Reference Productivity Games and Sports Music Entertainment Navigation Healthcare & Fitness 1 in 3 Business Photography Finance > 1 billion Social Networking Medical downloads Weather 0 2,250 4,500 6,750 9,000 Sources: Apple, 148apps.com
  • iPhone apps are a BIG deal.
  • • App Store not just for devs anymore • Early stages, active growth and experimentation • Utility, novelty, and games • Store locator & shopping prominent • Led by agencies, developed externally • IT vs. Marketing • Driving customers into stores or the purchasing process Agenda Branded Apps
  • • Obama ’08 for iPhone • 10-person team (3 iPhone developers, 2 server developers, 2 designers, 2 PM, 1 QA) • 22 days of development • Apply a strong, existing brand to a set of established user interface guidelines • Hundreds of thousands of users, tens of thousands of phone calls generated, top 10 app, 100+ news stories
  • Thank you! www.smallsociety.com Raven Zachary raven@smallsociety.com @ravenme At WWDC next week?