This was a presentation given to high school students and other adults in multiple 45 minute sessions. The aim was to educate students on a career in marketing and why you might choose the field as a career.
Discovery Research Plan Survey Strategy Tactics Audit Analytics Assessment MARKETING SOLUTIONSArticles Action Project ManagementB2CB2B Digital Social MediaWebsite Content Newsletters Direct Mail White Paper Campaigns Measurement Results
Who We Are…A company of experienced marketers who create Discovery Visionstrategies that are for small-size to largeorganizations. SuccessWe will put you closer to your clients in all the latestmarketing channels. We accurately plan and Execution Planexecute marketing tactics in order to achieve bothmeasurable and unrealized goals and unspokendreams. “Our main objective is to help clients develop and convert their offer into measureable business”
The Plan, the Action, the Results… Analyze Ask Research Read New alternatives Potential Devise Listen Think Strategize Possibility Collaborate
Product or Service Business goals Marketing strategy Branding: tagline, logo, website Social Media: Lead generation, Customer ServiceYour goal: Create a New Product
A Movement Traditional marketing is being replaced or mixed with new technological solutionsLink to article http://bit.ly/IyDTsg
Customization and Localization http://www.youtube.com/watch?v=ITjsb22-EwQ
Methods US Online Shoppers Plan to Use to Shop in 2012 Mostly in Brick and Mortar Stores Primarily from a Mobile Device Combine online, brick- and-mortar and mobile shopping Mostly Onlinewww.emarketer.com