Heritage and Cultural Policies and Strategies for a Sustainable Tourism Promotion and Development

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Program of the meeting held in Barcelona 20-22nd June 2012

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Heritage and Cultural Policies and Strategies for a Sustainable Tourism Promotion and Development

  1. 1. Barcelona (Catalonia, Spain), 20-22th June 2012PROGRAMWednesday, 20th June 201217.00 h – Urban gastro-tour “Sweet Barcelona” by Barcelona GourmetDiscoveriesThis is a spin-off project promoted by Universitat de Barcelona. Meeting point:Hall at the Hotel Layetana Palace. Optional visit for invited speakers andparticipant members of CHARTS Project20.30 h – Welcome DinnerPresentation of the Catalan Cuisine Project, the first regional cuisine with aGuarantee Brand proposed also to be included in the UNESCO ImmaterialHeritage List. The project is promoted by the Catalan Institute for Cuisine andGastronomyRestaurant MatamalaRambla Catalunya, 13Esquerra de l’Eixample08007 – Barcelonahttp://www.matamalarestaurant.com/This restaurant is member of the Catalan Institute for Cuisine and Gastronomy
  2. 2. Thursday, 21th June 20128.30 h - RegistrationMuseu d’Història de CatalunyaPlaça de Pau Vila, 3La Barceloneta08039 Barcelonawww.mhcat.net9.00 h - Inaugural session- Mrs. Magda Gassó, Departament de Cultura, Generalitat de Catalunya- Mr Kostas Papamarkakis, Chairman of South Pelion Municipal Council,CHARTS Project Lead Partner, South Pelion Municipality, Greece- Mr. Kostas Chalevas, President of EKPOL, Delegate for European CulturalTourism Network (ECTN)- Dr. Jordi Tresserras, Universitat de Barcelona-IBERTUR / UNITWIN UNESCOChair Culture, Tourism, Development9.30 h - Introductory presentation. The CHARTS project and the aim of theJoint Training Seminar- Mr. Manos Vougioukas, CHARTS Project Coordinator9.45 – 11.00 h - Session 1 - Place Marketing and Tourism MarketingStrategies for European Regions. The role of culture- The experience of Turisme de Barcelona as case-study. Mr. Ignasi Delàs,Subdirector, Turisme de Barcelona- Pafos region marketing strategy as case-study. Mr. Nasos Hagjigeorgiou,Tourism Manager, Pafos Regional Board of Tourism11.00 -11.30 h - Coffee break11.30 -13.30 h - Session 2 – Cultural and Tourism Policies and Strategiesfor a Good Governance, Sustainable Tourism and Regional Developmentin Europe. The importance of International and European Cultural Labels1Moderator: Dr. Fiorella Dallari, Università di Bologna- UNESCO Sustainable Tourism Programme Mr. Peter DeBrine, UNESCO- UNESCO Immaterial Heritage List: strategies and opportunities forpreservation and development, Mr. Luís Pablo Martinez, Generalitat Valenciana/ UNESCO Immaterial Heritage List Expert- Heritage programs and funding strategies at Council of Europe and EuropeanUnion. Dr. Jordi Tresserras, Universitat de Barcelona-IBERTUR / UNITWINUNESCO Chair Culture, Tourism, Development1 UNESCO (World Heritage List, Immaterial Heritage List, Intercultural Dialogue Routes,Creative Cities), Council of Europe (European Cultural Routes) and EuropeanCommission (European Heritage Labels, European Capital of Culture, EuropeanDestinations of Excellence Network)
  3. 3. 13.30 h Cultural activity. Presentation of Vic-Osona as candidate toUNESCO Creative City for Gastronomy- Mr. Francesc Ayats, Director, Fundació Osona Gastronomia- Mr. Joan Naudó, President, Gremi d’Hostaleria d’Osona14.00 h - LunchRestaurant 1881 – Museu d’Història de CatalunyaCatalan and Mediterranean food15.00 – 15.45 h - Session 3 - EU initiatives on sustainable and responsibletourism (COM 352, Quality label, Charter, CALYPSO Social tourism, etc)- Mr. Manos Vougioukas, CHARTS Project Coordinator & Mrs. Ieva Treija,Vidzeme Tourism Association15.45 h – 19.00 h - Session 4 – Experiences and best practices in Heritageand Cultural Policies and Strategies for a Sustainable Tourism Promotionand Development in Europe15 min by case-studyModerator: Dr. Juan Carlos Matamala, Laboratory/Observatory in Heritage andCultural Tourism, Universitat de Barcelona-IBERTURBULGARIAThe Role of Innovative Services in the Tourism Market to Support RegionalDevelopment, Mrs. Atanaska Nikolova, Burgas Municipality / Union of SouthEast Region Local Authorities, Bulgaria"Green Corridors" - promotion of cultural, natural and historical heritage in theborder region of Burgas and Kirklareli Project, Mrs. Atanaska Nikolova, Mrs.Yordanka Ananieva and Mrs. Magdalena Manolova, Burgas MunicipalityFINLANDTurku’s Chain of Culture project (Culture DQN)- Cultural destinationmanagement process based on quality and networking, Mrs. Päivi Lappalainen(presented by Mr. Peter Cole, Regional Strategy Director, Capital RegionTourism, Wales)GREECERailway Heritage Preservation and Promotion for Sustainable Tourism &Regional Development: Achievements and Legacy of SteamRail.Net project inEU Culture 2000 programme, Dr. Nikolos Bogiazides, University of Thessaly,Department of Planning and Regional Development
  4. 4. Use of Shared / Communal Bikes in Heritage Destinations for SustainableMobility and Responsible Tourism, Mr. Kostantinos Petrakis, CHARTS MCU17.00 – 17.15 h - Coffee breakLATVIACultural Tourism and Heritage policies in Latvia and example from North Latvia(Vidzeme), Prof. Jānis Kalnačs, Dean of the Faculty of Tourism Managementand Hospitality, Vidzeme University College.Cycling routes in Baltic, Mr. Raitis Sijats, Vidzeme Tourism AssociationROMANIAEco-Museum - Instrument for Sustainable Development, Mrs. AdrianaHalmaghi, Sibiu Regional Ecomuseum AssociationSPAINDry Stone Route: Heritage and sustainable tourism in Mallorca, Mr MiquelAngel Salvà (Environment Department, Consell de Mallorca)ArtTicket BCN – Be part of the Art. One ticket to visit the 7 leading art centres inBarcelona. Mrs Maria Ribas, CCCB, Barcelona.SWEDENWeather islands – a visit site far out – Culture, nature and cooperation, Lars-Erik Hammar, from Region Västra Götaland.WALESTourism and Climate Change on behalf of Wales, Mr. Peter Cole, RegionalStrategy Director, Capital Region Tourism‘Creative Explorer’ challenge and response. Wales’ Sense of Place initiative,Mr. Peter Cole, Regional Strategy Director, Capital Region Tourism20.00 h - Cultural Program. Activity with “Castellers” (humantowers builders), included in the UNESCO Immaterial Heritage List.Castellers de Castelldefels. In front of the Museu d’Historia de Catalunya20.30 h - DinnerRestaurant Can SoléCarrer de Sant Carles, 4Barceloneta08003 Barcelonahttp://www.restaurantcansole.com
  5. 5. This restaurant is also member of the Catalan Institute for Cuisine whopromotes the “Catalan Cuisine” to the UNESCO Immaterial Heritage List andBarceloneta Cuina – The Sea on the Table, a project promoted by fishermen, inassociation with the neighbour’s chefs, give us the opportunity to sample all therichness of the traditional Mediterranean seafood dishesFriday, 22th June 20129.30 – 11.00 h - Session 4 – Workshop- How we can define commonindicators for cultural tourism in Europe?- Dr. Ekaterina Baranova, Russian International Academy for Tourism /UNESCO Chair in Cultural Tourism for Peace and Development- Mr. Peter Cole, Regional Strategy Director, Capital Region Tourism- Dr. Juan Carlos Matamala, Laboratory/Observatory in Heritage and CulturalTourism, Universitat de Barcelona-IBERTUR11.00 -11.30 h - Coffee break11.30 – 13.00 h - Session 5 – Cultural and Creative Industries in TourismStrategiesModerator: Mrs. Diane Dodd, Artidea / ConnectCP- Creative tourism: experiences and networking. Mrs. Caroline Couret, CreativeTourism Network- The UNESCO Creative Cities Network: the experience of Östersund. Mr. DagHartman, Project Coordinator. Östersund UNESCO City of Gastronomy,Jämtlands County Council Institute of Rural Development- Dr. Nikolos Bogiazides, University of Thessaly, Department of Planning andRegional Development13.00 h - Synthesis, Conclusions and Next steps sessionsModerator: Mr. Manos Vougioukas, CHARTS Project Coordinator13.30 h - Closing Session- Mr Kostas Papamarkakis, Chairman of South Pelion Municipal Council,CHARTS Project Lead Partner, South Pelion Municipality, Greece- Mr. Peter Cole, Regional Strategy Director, Capital Region Tourism- Dr. Xavier Roigé, Dean of the Faculty of Geography and History and Directorof the Master and Doctorate Program in Cultural Heritage, Universitat deBarcelona- Dr. Jordi Tresserras, Universitat de Barcelona-IBERTUR / UNITWIN UNESCOChair Culture, Tourism, Development14.00 h – LunchRestaurant 1881 – Museu d’Història de CatalunyaCatalan and Mediterranean food
  6. 6. 15.00 h – Meeting for CHARTS MembersModerator: Mr. Manos Vougioukas, CHARTS Project Coordinator17.00 – 20.30 hOptional guided walking tour – Modernisme/Art Nouveau in Barcelona byICONOThis is an enterprise member of the Cultural Tourism Club – Catalan TourismBoard. The tour will depart from the Museum of History of Catalonia until theclosing dinner site.20.30 h – Closing Dinner for CHARTS Project membersFonda EspanyaCarrer Sant Pau, 9-1108001 – Barcelonahttp://www.hotelespanya.com/en/fonda-espana/restaurant-fonda-espana-56/The restaurant is located in the Modernist/Art Nouveau dining room originallydesigned and decorated by the architect Domènech i Montaner, a richenvironment of historical value in which the older features enhance and inspirethe new.Secretary of the MeetingLaboratory/ Observatory of Heritage and Cultural TourismUniversitat de BarcelonaFacultat de Geografia i HistoriaMontalegre, 608001 – BarcelonaCatalonia, SpainThe Laboratory/ Observatory of Heritage and Cultural Tourism is a new initiativecreated in 2012 by Universitat de Barcelona and IBERTUR Network for theimplementation of the applied research program and technical assistanceassociated to the CHARTS project and the European Cultural Tourism Network.The Training Course will produce learning materials and a handbook which canbe useful for the Workshops, as well for wider dissemination.A short interview to the participants will be recorded in order to videosassociated to the training materials
  7. 7. Organizing CommitteeMrs. Pepa Aymamí, Institut Català de la Cuina / Catalan Cuisine InstituteMr. Manel Casanovas, Turisme de BarcelonaMrs. Blanca Cros, Agencia Catalana de Turisme / Catalan Tourism BoardMrs. Magda Gassó, Departament de Cultura, Generalitat de CatalunyaDr. Joan Carles Matamala, Ibertur / Universitat de BarcelonaDr. Jordi Tresserras, Ibertur / Universitat de Barcelona
  8. 8. Financed byOrganisationPartners European Cultural Consell de Mallorca Greek National Tourism Midland Region (Ireland) Tourism Network (Spain) Organization (Greece)National Institute for Pafos Region (Cyprus) South-East Region South Pelion – Thessaly Research & (Bulgaria) Region (Greece) Development inTourism (Romania) Vastra Gotland Veneto Region (Italy) Vidzeme Tourism Welsh Assembly (Sweden) Association (Latvia) Government - Wales (United Kingdom)
  9. 9. With the support ofWith the collaboration ofUnder the auspices of
  10. 10. Meeting placeMuseu d’Història de CatalunyaPlaça de Pau Vila, 3La Barceloneta08039 Barcelonawww.mhcat.net
  11. 11. Lodgements in the area of the Barcelona Old Port and BarcelonetaUniversity ResidenceResidència Campus de MarPasseig de Salvat Papasseit, 408003 Barcelonawww.resa.es/Residencias/Campus-del-Mar/alojamiento-diario/(reservas)/Diario/(sec)/fullYou need to detail that you are participating in Workshop organized byUniversitat de BarcelonaHotels, Pensions, Apartment Accommodation and Youth HostelsTurisme de Barcelonahttp://www.barcelonaturisme.com/Where-to-sleep/_3Ngb8YjSpL0PIICYsPhH_Td5EJCxUiHy3DwIsS9r0xIThere are several sites near the Museu d’Història de Catalunya. The area nameis Barceloneta. You can search as “Ciutat Vella” or “Façana Marítima”.Some recommended hotels are:Hotel Layetana Palace****http://www.eurostarshotels.com/eurostars-laietana-palace.htmlHotel Barcelona Colonial 4****http://es.hotusa.com/hoteles/espana/barcelona/barcelona/hotel-barcelona-hotel-colonial.htmlHotel Suizo 3***http://es.hotusa.com/hoteles/espana/barcelona/barcelona/hotel-suizo.htmlFor reservations contact with our official travel agencyEmma AguirrezábalCheckpoint Charlieemma@checkpointcharlie.es
  12. 12. Note for invited speakers and members of CHARTS ProjectsFor the guided visit for 20th JuneWe will meet with the interested participants at 17.00 h at Hotel LayetanaPalace (Via Laietana, 17 Barcelona)We will finish this walking tour at the Restaurant Matamala for the welcomedinner.For people interested in to go directly the meeting point is at 20.30 hRestaurant MatamalaRambla Catalunya, 13Esquerra de l’Eixample08007 – Barcelonahttp://www.matamalarestaurant.com/

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