the  internetused to be fun, whathappened?
eat me orthrow me  back                  the            eugooglization            of the internet
a womancontemplates    a fish
every digitalproject you haveever worked on has a secret us creatives don’t   like talking   about: SEO
what exactly                                               and                is happening                                ...
The insatiable quest for popularity (esp.#1   through google, but also megaplatforms like     Facebook) is frequently crea...
#2The continuous quest tocut through the crap iscreating situations wherewe are becoming more andmore protected fromthings...
So, how doessearch work?
LOVE ME!   I AMRELEVANT!
HEY!  LISTEN HARDERDAMN YOU!
NOW YOU  CANWATCH ME  TOO!
Link             White text             Affiliatebuying            on white              obsession                 backgro...
all I want todo is make great stuffthat people love – andenjoy it too
What EliParisercalls the  filter bubble
I am beingstalked by All Saints
but you havethere is no   the internet    no control standard      is showing    and the web google or     you what it   o...
So, can we   make  digital channels palatable  again?
BRILLIANTIDEA STILL HAS SEO  VALUE      2    YEARS    LATER!
LET ME PUTA SMILE ONYOUR FACE
social,        linkbait isexperiential        just a and truly         modern useful or        word forentertaining       ...
You need tounderstand the fish to  catch it
#winning!
Laura you googlies
Laura you googlies
Laura you googlies
Laura you googlies
Laura you googlies
Laura you googlies
Laura you googlies
Laura you googlies
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Laura you googlies

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Laura Jordan Bambach's talk from Creative Social presents ... The Internet Used to be Fun. What happened?

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Laura you googlies

  1. 1. the internetused to be fun, whathappened?
  2. 2. eat me orthrow me back the eugooglization of the internet
  3. 3. a womancontemplates a fish
  4. 4. every digitalproject you haveever worked on has a secret us creatives don’t like talking about: SEO
  5. 5. what exactly and is happening US! in the world of SEO these and App days? culture… about the which got mefact that our thinking…brands sites and social are failing media… about the amount of about what effort we that means put into for ‘findability’ creatives
  6. 6. The insatiable quest for popularity (esp.#1 through google, but also megaplatforms like Facebook) is frequently creating a connected world of crap adding to the world of crap.
  7. 7. #2The continuous quest tocut through the crap iscreating situations wherewe are becoming more andmore protected fromthings we don’t know, butSHOULD.(Watch Eli Pariser on TED, or talk to Flo)
  8. 8. So, how doessearch work?
  9. 9. LOVE ME! I AMRELEVANT!
  10. 10. HEY! LISTEN HARDERDAMN YOU!
  11. 11. NOW YOU CANWATCH ME TOO!
  12. 12. Link White text Affiliatebuying on white obsession background No FlashUnsuitable and “Black Hat”repetitive SEOkeywords ‘spamdexing’ and has beenhashtags Thousands of around for a unneccesary long time site pages Information Fake de-ja-vu? BLOG blogs FARMS! and reviews
  13. 13. all I want todo is make great stuffthat people love – andenjoy it too
  14. 14. What EliParisercalls the filter bubble
  15. 15. I am beingstalked by All Saints
  16. 16. but you havethere is no the internet no control standard is showing and the web google or you what it of one is notFacebook thinks you a balanced anymore want to see diet
  17. 17. So, can we make digital channels palatable again?
  18. 18. BRILLIANTIDEA STILL HAS SEO VALUE 2 YEARS LATER!
  19. 19. LET ME PUTA SMILE ONYOUR FACE
  20. 20. social, linkbait isexperiential just a and truly modern useful or word forentertaining viral trumps website we are getting the opportunity to lead on content creation
  21. 21. You need tounderstand the fish to catch it
  22. 22. #winning!

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