BAD THINGS & OPPOSITES THE OTHER SIDES OF INSPIRATION
PERSONALITY TICKSORGASMS (OR THE LACK OF) GAY EXPERIENCE DRUG FREAKOUTS
A THIN LINE BETWEEN LOVE AND HATE MANNERS GETS YOU EVERYWHERE
(SOMETIMES) IT’S BEST TO NEVER MEET YOUR HEROES OR HERO
WILL DESIGN FOR CASH THE CREATIVE DRUG DEAL
THE MAD MEN MOMENT FOR ALL TO SEE
THERE SEEMS TO BE A BLACK MAN IN MY ADVERT EXCUSE ME
CREATIVES DON’T CARRY THE WORK TAKE DOWN THE IVORY TOWER
$135 MILLION & THE DEATH OF THE INTERNET
TRY NOT TO BE A... RUDE SEXIST RACIST THIEVING ILL INFORMED PERVERT
TRY NOT TO BE A... RUDE SEXIST RACIST THIEVING ILL INFORMED PERVERTBUT DON’T BE A WALLFLOWER.
UNDERSTANDING WHAT NOT TO DO IS OFTEN MORE USEFUL THAN KNOWING WHAT TO DO
STOP BEING TRAPPED CREATE UNSAFE IDEAS STAY CHILDISH AND KEENSTOP TALKING & MAKE STUFF
OPPOSITE’S WE KNOW
INVENTED BY THE FRENCH CHEMIST GEOGES LECLANCHE IN THE LATE1860’S. AT THE TIME THIS INVENTION WAS VERY IMPORTANT AND HELPED THESTART OF THE INDUSTRIAL REVOLUTION.IT ALLOWED PEOPLE WITH PORTABLE ELECTRICITY.
IN CHEMISTRY OPPOSITES ALLWAYS ATTRACT
Paradoxical IntentionSweating Out Your FearsAn example was given in Frankl’s bookMan’s Search for Meaning. A youngphysician who had a fear of perspiring.His anticipatory anxiety of perspirationactually caused him to excessively sweataround certain individuals. Frankladvised the patient to use paradoxicalintention, by deliberately showing peoplehow much he could sweat. When thepatient tried this, he was able topermanently free himself of a 4-year-oldphobia, within one week.
THE FUTURE OF OPPOSITES...?
LISTEN...YOU SMELL SOMETHING
LEFT HANDED SUGAR
THERE IS NO REASON ANYONE WOULD WANT A COMPUTER IN THEIR HOME.- KEN OLSEN, 1977
Visionaries see a future of telecommuting workers, interactivelibraries and multimedia classrooms. They speak ofelectronic town meetings and virtual communities. Commerce andbusiness will shift from offices and malls to networks andmodems. And the freedom of digital networks will makegovernment more democratic.Baloney. Do our computer pundits lack all common sense?
THE NEW ELECTRICITY
6.91 BILLION REASONS
3 BILLION PEOPLE ARE ONLINE 5 BILLION+ HAVE MOBILE PHONES WE LIVE FOR THE FIRST TIME IN HISTORY IN A WORLD WHERE BEING PART OF A GLOBALLYINTERCONNECTED GROUP IS THE NORMAL CASE CLAY SHIRKY shirky.com/weblog
‘OPPOSITE’ IS SHRINKING
OPPOSITES - F*** THEIR GOOD
THANKS/LOVE SANKY NOW GO DO THE OPPOSITE
F**K thats good.What’s turning us on right now.
There is one thing turning us on
Anything creative tells a story.
There are the obvious ones. Book Films Gam
And the not so obvious ones.Yet they all tell them in the same
TV Ads TextBeginning. Middle. End.
Posters Beginning.Middle. End.
ConcertsBeginning. Middle. End.
TV ShowsBeginning. Middle. End.
And ‘stories’ are becoming even moreassociated with our lives with facebook now
Brands too are associatingthemselves with them.
And as a team we try to tell great stories all the time.
Stories can work well whensplit across different Media Channels Beginning. Middle. End.
The latest story we told did just that. PottermoreBeginning. Middle. End.
Beginning - Blogs
Middle - Digital display
So we wanted to ﬁnishby telling you a great story.
But you all know the best ones.
The internet means that everygood story, no matter what form it
We wanted to show you something new.
A story you hadnt seen before.
So this is our story about ﬁnding a great undiscovered story.
We started by thinking.
The best stories arethe ones people remember.
And the longer you live,the more stories you have.
And if you are old, the stories that you do have arethe ones that have stayed with you for a
So we decided to speak to the older generation.
So we went to Weston-Super-
Where we met…
Betty - Aged 79
Joan - Aged
Martin - Aged
And this is the best story we
THIS IS NOT CALLEDTHE SCIENCE OF BEARDS
C A RL S AG AN
“ BILLIONS, BILL I O NS , B I L L I O N S , T RILL IONS , T RI L L I O N S...”
MEGA CH U R C HA megachurch is a churchhaving 2,000 or more inaverage weekend attendance.The Hartford Institutesdat abase lists m ore t h a n 1 , 3 0 0su ch Pro testant ch u rc h e s i n t h eUnited States. According tothat data, approximately 50churches on the list haveattendance ranging from10, 0 0 0 to 4 7 ,0 00
L awrence K ra u s s" E v ery ato m in your body came froma s t ar th at exploded . And the atomsi n yo ur le ft hand p robably came froma d i ff ere n t star than your right hand.I t real ly i s the most poetic thing Ik no w abou t ph ys ic s.Yo u are al l s t a rdu st.Yo u co u ld nt be here if stars hadntexploded. Because the elements,t he c a rbo n, nitrogen, oxygen, iron,all the things that matter forevolution werent created at thebeginning of time. They werecrea ted i n th e nuclea r fur naces ofs ta r s . An d the only way they couldg e t i nt o your b od y i s if the starsw e re kin d en ou gh to explode.So f orge t Jesus. T he stars dieds o yo u cou l d be h e re t oday."
W h e n y o u ’ re s c i e n t i f i c a l l y l i t e r a t e ,the world looks differen t to you .It’s a particular way of questio ningwh at you s ee and h ear. Neil deGrass e Tyso n
LAW OF CONSERVATION O F E NERGYEnergy in a system may take onvarious forms (e.g. kinetic,potential, heat, light). The law ofconservation of energy statesthat energy may neither becreated nor destroyed. Thereforethe sum of all the energies in thesystem is a constant.
T HER MODYNAMICS
F**k that’s good
We are all Khaled Said
Jan 25th 2011
Return of Ben Ali
Time’s Person of the Year 2011
Making a difference• The business of business is to serve the needs of society.• The rewards of good service are proﬁts.• Big business has got away with it, relying on our feelings of helplessness.• But the tools of protest can change that.• They are also the tools to create a fairer world.• And you are the people who understand them• CREATING opportunities for collaboration
It could have been you
Harnessing social networks
The rise of the creek
Amnesty - Garbergs, Sweden
Publicis - de Paull Trust
Creeks• Understand technology and where it meets people• Understand brands and understand ideas• Can make change happen through engagement• But you don’t have to be a creek.You just need to be creative.• That means someone who solves problems.
People like you
4 reasons for doing good work• 1. It makes us feel good• 2. NFP clients let us be innovators• 3. It shows commercial clients what is possible• 4. We can change the world