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CS Sessions - Where Digital Meets Real - PART 2
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CS Sessions - Where Digital Meets Real - PART 2

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CS Sessions PART 2 26 Sep 2012

CS Sessions PART 2 26 Sep 2012

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CS Sessions - Where Digital Meets Real - PART 2 Presentation Transcript

  • 1. @Alfie Dave Bausola Holly Gramazio Steve Vranakis @zeroinfluencer @severalbees@mervynACHTUNG @samuelball Perry Price Tony Hogvist @thisisdare
  • 2. Mervyn Ten Dam
  • 3. Where Digital Meets RealLondon26/09/2012
  • 4. HI!IAMMERVYNFROMACHTUNG!
  • 5. TOILETS THAT COUNTEVERY DROP AND CARSTHAT LOVE TO BESHOUTED AT...or how digital can help generatingreal smiles.
  • 6. DIGITAL CAMPAIGNS NEED TOIDEA DRIVENSIMPLEINTERACTIVE
  • 7. DIGITAL CAMPAIGNS NEED TOIDEA DRIVENSIMPLEINTERACTIVE
  • 8. BRANDING INDIGITAL ERA IS ABOUT
  • 9. MAKE DIGITALFUNNY / UNEXPECTED / LIVELY / BEAUTIFUL /SMART / SYMPATHETIC / + RELEVANT TO THE BRAND!
  • 10. BART TIMMER- TVC IS (VOOR HEM) TE KLEIN ONDERDEEL VAN GROOTPROJECT- IS ERG ENTHOUSIAST OVER COMPLETE VERHAAL- MAAR ZOEKT GROTERE PROJECTEN OP DIT MOMENT
  • 11. This year Volkswagen is not only bringing their best athletes to London...
  • 12. ..they’re also going to deliver the beste Dutch ‘Oranje’ Supporters!
  • 13. In a special edition of the Up: The Up Holland Up!
  • 14. RELEVANT?MODEL AWARENESS 37% to 51% 500.000+ VIDEOVIEWS
  • 15. Sam BallMore info here:Social Clothing : leanmeanfightingmachine.co.uk/blog/3148Wearable Haptics: leanmeanfightingmachine.co.uk/blog/3298Mind Control: leanmeanfightingmachine.co.uk/blog/3161