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CS Presents You Lucky Ba****ds
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CS Presents You Lucky Ba****ds

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Presentation by Patrick Collister

Presentation by Patrick Collister

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CS Presents You Lucky Ba****ds CS Presents You Lucky Ba****ds Presentation Transcript

  • CS Presents
  • Patrick Collister Sir John Hegarty Steve Henry@directnewideas @oxforddick
  • Gossage
  • Brands
  • Brands have been letting us down
  • Poisoning us
  • Brands have been letting us down
  • Nestle
  • Exploiting children
  • Role models
  • Role models
  • Our own ethics are questionable
  • And people hate us
  • But
  • Chipotle
  • Pepsi
  • You have talent
  • You have new media
  • You have new media
  • You have new tools
  • New channels
  • New media
  • Ideas
  • Ideas that can save lives
  • Ideas that can make life better
  • Ideas that can bring justice
  • Ideas that change behaviour
  • That’s why you’re lucky