CS Presents
Patrick Collister   Sir John Hegarty   Steve Henry@directnewideas                        @oxforddick
Gossage
Brands
Brands have been letting us down
Poisoning us
Brands have been letting us down
Nestle
Exploiting children
Role models
Role models
Our own ethics are questionable
And people hate us
But
Chipotle
Pepsi
You have talent
You have new media
You have new media
You have new tools
New channels
New media
Ideas
Ideas that can save lives
Ideas that can make life better
Ideas that can bring justice
Ideas that change behaviour
That’s why you’re lucky
CS Presents You Lucky Ba****ds
CS Presents You Lucky Ba****ds
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CS Presents You Lucky Ba****ds

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  • Mercedes A Class. Ford Explorer.
  • CS Presents You Lucky Ba****ds

    1. 1. CS Presents
    2. 2. Patrick Collister Sir John Hegarty Steve Henry@directnewideas @oxforddick
    3. 3. Gossage
    4. 4. Brands
    5. 5. Brands have been letting us down
    6. 6. Poisoning us
    7. 7. Brands have been letting us down
    8. 8. Nestle
    9. 9. Exploiting children
    10. 10. Role models
    11. 11. Role models
    12. 12. Our own ethics are questionable
    13. 13. And people hate us
    14. 14. But
    15. 15. Chipotle
    16. 16. Pepsi
    17. 17. You have talent
    18. 18. You have new media
    19. 19. You have new media
    20. 20. You have new tools
    21. 21. New channels
    22. 22. New media
    23. 23. Ideas
    24. 24. Ideas that can save lives
    25. 25. Ideas that can make life better
    26. 26. Ideas that can bring justice
    27. 27. Ideas that change behaviour
    28. 28. That’s why you’re lucky

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