Wednesday, 27 February 2013
@ricardofigueira                      @albionics       @Sebroyce                              @Floheiss            @Variou...
@SebroyceWednesday, 27 February 2013
Storytelling                       It’s not just what you say, it’s what you doWednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
FASTEST                               LONGEST                              BRIGHTEST                               TASTIES...
Wednesday, 27 February 2013
this shit is amazing.buy itWednesday, 27 February 2013
pity their staff are                      i brought that shit.                                                            ...
Wednesday, 27 February 2013
Wednesday, 27 February 2013
honesty                               integrity                              pioneering                                pos...
Wednesday, 27 February 2013
Wednesday, 27 February 2013
ACTIONS                               SPEAK                               LOUDER                                THAN      ...
91%           23red Research survey, 2012Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
examples >Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
The decision to move the relief center to Lower Manhattan drew more than 1,300 likes from the brands 1.8 million Facebook ...
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Luka wrote in his email to Lego, his father took him grocery shopping one day and "told                              me to...
Luka, I told Sensei Wu that losing your Jay minifigure was purely an accident     and that you would never ever ever let it...
A program that rewarded kids in NY with mobile phones and free texts and minutes for good school                          ...
Wednesday, 27 February 2013
Wednesday, 27 February 2013
@ricardofigueiraWednesday, 27 February 2013
@RicardoFigueira                                    JWTWednesday, 27 February 2013
CHAPTER                                 n. 1                               “hoax”Wednesday, 27 February 2013
“IS COPYRIGHTING DYING?”                 CAMPAIGN PHONE-CALL ON JANUARY 27TH AT 18:30/FIRST DAY AFTER THE TOPIC DEFINITION...
good ADVERTISING is not                         about image and copy but                         stories, involvement and ...
CHAPTER                                 n. 2                                SHOW                              DON’T TELLWe...
Wednesday, 27 February 2013
CHAPTER n. 3                   A SHORT STORY Can be                   Remembered foreverWednesday, 27 February 2013
Wednesday, 27 February 2013
CHAPTER n. 4                     A REAL PRODUCT MADE                      FROM A REAL STORYWednesday, 27 February 2013
CHAPTER n. 5                               Who can be a                              storyteller?Wednesday, 27 February 2013
http://www.youtube.com/watch?v=5G0j_Huv2FgWednesday, 27 February 2013
MOral of                              THE storyWednesday, 27 February 2013
they hear and they forget.                      they see and they remember.                    they do and they understand...
Thank you.                              @ricardofigueiraWednesday, 27 February 2013
Wednesday, 27 February 2013
@FloheissWednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
@albionicsWednesday, 27 February 2013
It’s time to stop worrying and learn      to love data      Chris Clarke Chief Creative Officer Lbi      @albionicsWednesd...
We once lived in the countryWednesday, 27 February 2013
FAR FROM AN IDYLL                  WE WERE SLAVESWednesday, 27 February 2013
Data was a means of controlWednesday, 27 February 2013
Licensed markets led to growth of townsWednesday, 27 February 2013
THE TECH CLUSTER                        WAS BORNWednesday, 27 February 2013
Wednesday, 27 February 2013
FREEDOM, LICENSE,                        SHARING,                       CREATIVITY,                     LICENTIOUSNESSWedn...
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
INVENTION,            CREATION AND THEIR               BASTARD CHILD;             INNOVATION COME              FROM DATA A...
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
Wednesday, 27 February 2013
BY 2020 50 BILLION                   DEVICES WILL BE                     CONNECTEDWednesday, 27 February 2013
IN 2010 PEOPLE                  GENERATED 200                BILLION GB OF DATAWednesday, 27 February 2013
90% OF THE WORLD’S              DATA IS LESS THAN               TWO YEARS OLDWednesday, 27 February 2013
THERE’S A REAL           DANGER THAT POWER                  WILL BE           CONCENTRATED IN A             TINY NUMBER OF...
THE VALUE OF                              STORIES IS BEING                                 ERODEDWednesday, 27 February 2013
Does it blend?                                    Selling v Branding                                       Science v Art  ...
Wednesday, 27 February 2013
WE HAVE TO TAKE                    BACK OUR STORIESWednesday, 27 February 2013
Cities are open air computers                We are entering an age of real potential with                data. Real insig...
Wednesday, 27 February 2013
INCREDIBLE ROLE FOR                BRANDS AND             SMARTER AGENCIES             TO BE HELPFUL WITH                 ...
“you need to blow                              yourselves up and                                 start again”             ...
Wednesday, 27 February 2013
@VariousProjectsWednesday, 27 February 2013
Aarrrgggghhh!       PowerpointWednesday, 27 February 2013
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CS Presents - Storytelling - What's that all about

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Seb Royce
Ricardo Figueira
Flo Heiss
Chris Clarke
Al Campbell

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Transcript of "CS Presents - Storytelling - What's that all about "

  1. 1. Wednesday, 27 February 2013
  2. 2. @ricardofigueira @albionics @Sebroyce @Floheiss @VariousProjectsWednesday, 27 February 2013
  3. 3. @SebroyceWednesday, 27 February 2013
  4. 4. Storytelling It’s not just what you say, it’s what you doWednesday, 27 February 2013
  5. 5. Wednesday, 27 February 2013
  6. 6. Wednesday, 27 February 2013
  7. 7. Wednesday, 27 February 2013
  8. 8. FASTEST LONGEST BRIGHTEST TASTIESTWednesday, 27 February 2013
  9. 9. Wednesday, 27 February 2013
  10. 10. this shit is amazing.buy itWednesday, 27 February 2013
  11. 11. pity their staff are i brought that shit. so rubbish it doesn’t work it’s kind of OK Not worth it couldn’t live without it broke in two days worst customer service ever!!!Wednesday, 27 February 2013
  12. 12. Wednesday, 27 February 2013
  13. 13. Wednesday, 27 February 2013
  14. 14. honesty integrity pioneering positive helpful open etc etcWednesday, 27 February 2013
  15. 15. Wednesday, 27 February 2013
  16. 16. Wednesday, 27 February 2013
  17. 17. ACTIONS SPEAK LOUDER THAN WORDSWednesday, 27 February 2013
  18. 18. 91% 23red Research survey, 2012Wednesday, 27 February 2013
  19. 19. Wednesday, 27 February 2013
  20. 20. Wednesday, 27 February 2013
  21. 21. Wednesday, 27 February 2013
  22. 22. examples >Wednesday, 27 February 2013
  23. 23. Wednesday, 27 February 2013
  24. 24. Wednesday, 27 February 2013
  25. 25. The decision to move the relief center to Lower Manhattan drew more than 1,300 likes from the brands 1.8 million Facebook fans in only two hours today. The Rapid Response unit, which has been in Lower Manhattan since late yesterday, made its maiden voyage only about a month ago to New Orleans in the aftermath of Hurricane Isaac, he said. From a marketing perspective, he said, "This is what the brand is about: empowering people through devices; connecting their families."Wednesday, 27 February 2013
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  34. 34. Luka wrote in his email to Lego, his father took him grocery shopping one day and "told me to leave the Lego people at home but I took them and I lost Jay ZX at the shop as it fell out of my coat."Wednesday, 27 February 2013
  35. 35. Luka, I told Sensei Wu that losing your Jay minifigure was purely an accident and that you would never ever ever let it happen ever again. He told me to tell you, "Luka, your father seems like a very wise man. You must always protect your Ninjago minifigures like the dragons protect the Weapons of Spinjitzu!" Sensei Wu also told me it was okay if I sent you a new Jay and told me it would be okay if I included something extra for you because anyone that saves their Christmas money to buy the Ultrasonic Raider must be a really big Ninjago fan. So, I hope you enjoy your Jay minifigure with all his weapons. You will actually have the only Jay minifigure that combines 3 different Jays into one! I am also going to send you a bad guy for him to fight! Just remember, what Sensei Wu said: keep your minifigures protected like the Weapons of Spinjitzu! And of course, always listen to your dad.Wednesday, 27 February 2013
  36. 36. A program that rewarded kids in NY with mobile phones and free texts and minutes for good school attendance and performanceWednesday, 27 February 2013
  37. 37. Wednesday, 27 February 2013
  38. 38. Wednesday, 27 February 2013
  39. 39. @ricardofigueiraWednesday, 27 February 2013
  40. 40. @RicardoFigueira JWTWednesday, 27 February 2013
  41. 41. CHAPTER n. 1 “hoax”Wednesday, 27 February 2013
  42. 42. “IS COPYRIGHTING DYING?” CAMPAIGN PHONE-CALL ON JANUARY 27TH AT 18:30/FIRST DAY AFTER THE TOPIC DEFINITION The problems are People don’t read in the anymore universities Copywriters As don’t have consumer I employability don’t give a shit anymore but as copywriter I really appreciate good Really???Wednesday, 27 February 2013
  43. 43. good ADVERTISING is not about image and copy but stories, involvement and seductionWednesday, 27 February 2013
  44. 44. CHAPTER n. 2 SHOW DON’T TELLWednesday, 27 February 2013
  45. 45. Wednesday, 27 February 2013
  46. 46. CHAPTER n. 3 A SHORT STORY Can be Remembered foreverWednesday, 27 February 2013
  47. 47. Wednesday, 27 February 2013
  48. 48. CHAPTER n. 4 A REAL PRODUCT MADE FROM A REAL STORYWednesday, 27 February 2013
  49. 49. CHAPTER n. 5 Who can be a storyteller?Wednesday, 27 February 2013
  50. 50. http://www.youtube.com/watch?v=5G0j_Huv2FgWednesday, 27 February 2013
  51. 51. MOral of THE storyWednesday, 27 February 2013
  52. 52. they hear and they forget. they see and they remember. they do and they understand. ConfuciusWednesday, 27 February 2013
  53. 53. Thank you. @ricardofigueiraWednesday, 27 February 2013
  54. 54. Wednesday, 27 February 2013
  55. 55. @FloheissWednesday, 27 February 2013
  56. 56. Wednesday, 27 February 2013
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  75. 75. Wednesday, 27 February 2013
  76. 76. Wednesday, 27 February 2013
  77. 77. Wednesday, 27 February 2013
  78. 78. @albionicsWednesday, 27 February 2013
  79. 79. It’s time to stop worrying and learn to love data Chris Clarke Chief Creative Officer Lbi @albionicsWednesday, 27 February 2013
  80. 80. We once lived in the countryWednesday, 27 February 2013
  81. 81. FAR FROM AN IDYLL WE WERE SLAVESWednesday, 27 February 2013
  82. 82. Data was a means of controlWednesday, 27 February 2013
  83. 83. Licensed markets led to growth of townsWednesday, 27 February 2013
  84. 84. THE TECH CLUSTER WAS BORNWednesday, 27 February 2013
  85. 85. Wednesday, 27 February 2013
  86. 86. FREEDOM, LICENSE, SHARING, CREATIVITY, LICENTIOUSNESSWednesday, 27 February 2013
  87. 87. Wednesday, 27 February 2013
  88. 88. Wednesday, 27 February 2013
  89. 89. Wednesday, 27 February 2013
  90. 90. INVENTION, CREATION AND THEIR BASTARD CHILD; INNOVATION COME FROM DATA AND STORIESWednesday, 27 February 2013
  91. 91. Wednesday, 27 February 2013
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  94. 94. Wednesday, 27 February 2013
  95. 95. Wednesday, 27 February 2013
  96. 96. Wednesday, 27 February 2013
  97. 97. Wednesday, 27 February 2013
  98. 98. BY 2020 50 BILLION DEVICES WILL BE CONNECTEDWednesday, 27 February 2013
  99. 99. IN 2010 PEOPLE GENERATED 200 BILLION GB OF DATAWednesday, 27 February 2013
  100. 100. 90% OF THE WORLD’S DATA IS LESS THAN TWO YEARS OLDWednesday, 27 February 2013
  101. 101. THERE’S A REAL DANGER THAT POWER WILL BE CONCENTRATED IN A TINY NUMBER OF GEEKY HANDSWednesday, 27 February 2013
  102. 102. THE VALUE OF STORIES IS BEING ERODEDWednesday, 27 February 2013
  103. 103. Does it blend? Selling v Branding Science v Art Rational v Emotional Data driven v Story driven Below the line v Above the line Etc etcWednesday, 27 February 2013
  104. 104. Wednesday, 27 February 2013
  105. 105. WE HAVE TO TAKE BACK OUR STORIESWednesday, 27 February 2013
  106. 106. Cities are open air computers We are entering an age of real potential with data. Real insight in real time. It’s time to invent services and products which take advantage of this. Let’s stop arguing. Let’s forget about “adland”.Wednesday, 27 February 2013
  107. 107. Wednesday, 27 February 2013
  108. 108. INCREDIBLE ROLE FOR BRANDS AND SMARTER AGENCIES TO BE HELPFUL WITH DATAWednesday, 27 February 2013
  109. 109. “you need to blow yourselves up and start again” -Cindy GallopWednesday, 27 February 2013
  110. 110. Wednesday, 27 February 2013
  111. 111. @VariousProjectsWednesday, 27 February 2013
  112. 112. Aarrrgggghhh! PowerpointWednesday, 27 February 2013

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