Creative Social Presnets - The 1 thing i woud change in advertising. 3 September 2013

688 views
623 views

Published on

Speakers:
Pete Petrella, Co-Founder, Black Book London

Abi Ellis, Group Creative Director, LBi

Patrick Collister, Head of Design, Google

Andy Cutbill, Creative Director (former CD, Head of Copy, R/GA)

Ed Robinson, Co-founder & Creative Director, The Viral Factory

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
688
On SlideShare
0
From Embeds
0
Number of Embeds
325
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Creative Social Presnets - The 1 thing i woud change in advertising. 3 September 2013

  1. 1. 1
  2. 2. SPEAKERS 2
  3. 3. @edsadad Ed Robinson @directnewideas Patrick Collister @PETA_BETA Pete Petrella @andycutbill Andy Cutbill @LBiLondon Abi Ellis 3
  4. 4. 4
  5. 5. Ed Robinson 5
  6. 6. Grow A Pair 6
  7. 7. A Cautionary Tail 7
  8. 8. Shit Hitting Fan 8
  9. 9. Bang to Rights 9
  10. 10. Terrifying! 10
  11. 11. Careful Now 11
  12. 12. Win 12
  13. 13. FuckYeah 13
  14. 14. Seth Godin: Remarkability lies in the edges.The biggest, fastest, slowest, richest, easiest, most difficult. It doesn't always matter which edge, more that you're at (or beyond) the edge. Understand the urgency of the situation. Half-measures simply won't do.The only way to grow is to abandon your strategy of doing what you did yesterday, but better. Commit. 14
  15. 15. 80’s Porn 15
  16. 16. FFS 16
  17. 17. Enjoy The Fight 17
  18. 18. Is that bear, like, real? 18
  19. 19. Real Baby? 19
  20. 20. Racisn’t 20
  21. 21. 21
  22. 22. Andy Cutbill 22
  23. 23. LESS ADVERTISING, MORE INDUSTRY. @andycutbill 23
  24. 24. LESS ADVERTISING, MORE VALUE. 24
  25. 25. 25
  26. 26. 26
  27. 27. ADVERTISING 27
  28. 28. 1. BAD ECONOMY 28
  29. 29. 2. CREATIVE BECOMING COMMODITISED 29
  30. 30. MORE ROI MORE ANALYTICS LESS BRAND BUILDING 30
  31. 31. 2. CREATIVE BECOMING COMMODITISED 31
  32. 32. MARKETING BY ALGORITHM 32
  33. 33. BUILDYOUR OWN ADS 33
  34. 34. 3. PEER TO PEER RECOMMENDATION 34
  35. 35. 35
  36. 36. BIG AGENCY FIGHT BACK? 36
  37. 37. LET’S GET BIGGER37
  38. 38. LET’S GET SAVVIER 38
  39. 39. ACCELERATOR 39
  40. 40. CREATIVITY FOR FREE? 40
  41. 41. OH DEAR 41
  42. 42. Big Business CMO (miserable bugger) 42
  43. 43. “I NEED TO GENERATE INCOME ” 43
  44. 44. 44
  45. 45. https://vimeo.com/68336454# 45
  46. 46. LESS ADVERTISING, MORE INDUSTRY. 46
  47. 47. Ciao. 47
  48. 48. Abi Ellis 48
  49. 49. SLOW THE FUCK UP 49
  50. 50. CLICHÉ ALERT! 50
  51. 51. 645 DAYS 51
  52. 52. 21 DAYS 52
  53. 53. 58 DAYS 53
  54. 54. 26 DAYS 54
  55. 55. SCIENCE ALERT! 55
  56. 56. INSPIRATION PARADOX 56
  57. 57. AHA! 57
  58. 58. GAHH! 58
  59. 59. ? 59
  60. 60. PIZZA SCISSORS PIZZA SCISSORS 60
  61. 61. fold or scrunch? fold or scrunch? 61
  62. 62. BITCOINSBITCOINS 62
  63. 63. INSTAGRAM PROJECTOR INSTAGRAM PROJECTOR 63
  64. 64. NO 64
  65. 65. THE MUM TEST 65
  66. 66. SLEEP ON IT 66
  67. 67. SELF-EDIT 67
  68. 68. DECK BUILDING OBSESSION 68
  69. 69. SIMPLICITY OBSESSION 69
  70. 70. IDEAHERE 70
  71. 71. 71
  72. 72. Pete Petrella 72
  73. 73. What's the one thing I'd change about advertising? 73
  74. 74. Advertising It’s a trillion dollar business It’s growing year on year It challenges me, it pisses me off, it makes me laugh, it makes me envious It’s given me great friends and my wife What’s not to like? 74
  75. 75. 75
  76. 76. "Opinions are like arseholes, everybody has one." Harry Callaghan - Dead Pool 76
  77. 77. Whose opinion is it anyway? 77
  78. 78. “Good ideas can come from anywhere” 78
  79. 79. “Content is king” 79
  80. 80. “Innovate or die” 80
  81. 81. “The pace of change will never be this slow again.” 81
  82. 82. 82
  83. 83. Client: “What’s your view on Second Screen?” 83
  84. 84. Agency bod: “The Age of Second Screen is upon us!” 84
  85. 85. 85
  86. 86. 86
  87. 87. 87
  88. 88. What’s wrong with that? 88
  89. 89. “Survival of the busiest” Jeffrey Schwartz - Professor of psychology at the UCLA medical school 89
  90. 90. It’s happening in the national press. 90
  91. 91. 91
  92. 92. "If we stop exercising our mental skills, we do not just forget them: the brain map space for those skills is turned over to the skills we practice instead. " Doige - The brain that changes itself 92
  93. 93. MartinWiegel.org 93
  94. 94. So, have a POV. Just make sure it’s yours. 94
  95. 95. Patrick Collister 95
  96. 96. One  thing  I’d  change… 96
  97. 97. 97
  98. 98. 98
  99. 99. 99
  100. 100. 100
  101. 101. 101
  102. 102. 102
  103. 103. 103
  104. 104. 104
  105. 105. 105
  106. 106. 106
  107. 107. 107
  108. 108. 108
  109. 109. 109
  110. 110. 110
  111. 111. 111
  112. 112. 112
  113. 113. 113
  114. 114. 114
  115. 115. 115
  116. 116. 116
  117. 117. 117
  118. 118. 118
  119. 119. 119

×