Wednesday, 12 June 2013
@beckypowerWednesday, 12 June 2013
A PLANNER INTHE WORKSWednesday, 12 June 2013
ONELook at therelationshipdifferentlyWednesday, 12 June 2013
Wednesday, 12 June 2013
TWOStep away from thebrief and make them talkWednesday, 12 June 2013
THREEAsk them to mess with your headWednesday, 12 June 2013
8Wednesday, 12 June 2013
FOURLearn to love the swivelling eyesWednesday, 12 June 2013
FIVESell your explodingbionic leg together.Wednesday, 12 June 2013
Wednesday, 12 June 2013
@chrisbaylisWednesday, 12 June 2013
Some of my best friends are plannersWednesday, 12 June 2013
Some of my best friends are planners(But only the good ones)Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Insert carhereWednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
https://www.youtube.com/watch?v=xHOvyQu57ccWednesday, 12 June 2013
Wednesday, 12 June 2013
@samuelballWednesday, 12 June 2013
SAM BALLWednesday, 12 June 2013
“Give me six hours to chop down atree and I will spend the first foursharpening the axe.”Wednesday, 12 June 2013
A TECHNIQUE FOR PRODUCING IDEAS- JAMES WEBB YOUNGWednesday, 12 June 2013
5 STEP CREATIVE PROCESSWednesday, 12 June 2013
5 STEP CREATIVE PROCESS1. The gathering of raw materialsWednesday, 12 June 2013
5 STEP CREATIVE PROCESS1. The gathering of raw materials2. The working of these materials in your mindWednesday, 12 June 2...
5 STEP CREATIVE PROCESS1. The gathering of raw materials2. The working of these materials in your mind3. The incumbent sta...
5 STEP CREATIVE PROCESS1. The gathering of raw materials2. The working of these materials in your mind3. The incumbent sta...
5 STEP CREATIVE PROCESS1. The gathering of raw materials2. The working of these materials in your mind3. The incumbent sta...
5 STEP CREATIVE PROCESS1. The gathering of raw materials2. The working of these materials in your mind3. The incumbent sta...
SPECIFIC MATERIALS & GENERAL MATERIALSWednesday, 12 June 2013
SPECIFIC MATERIALSThose relating to the product and the people towhom you propose to sell.Wednesday, 12 June 2013
“The prize is the pleasure of finding athing out. The kick in the discovery, theobservation that other people can use.”R I...
GENERAL MATERIALSThis is the knowledge you accumulate by simplyliving your life.Wednesday, 12 June 2013
An idea is nothing more or less than a newcombination of old elements.Wednesday, 12 June 2013
@_palmerWednesday, 12 June 2013
CREATIVE	  STRATEGY	  ORSTRATEGIC	  CREATIVEWHERE’S	  THE	  LINE,AND	  WHO	  CARES?Wednesday, 12 June 2013
A	  CREATIVE	  IDEA	  IS	  JUSTTHE	  ICING	  ON	  THE	  CAKEOF	  ADVERTISING.Wednesday, 12 June 2013
STRATEGY	  IS	  WHATMAKES	  IT	  RIGHT.CREATIVE	  IS	  WHATMAKES	  IT	  GOODWednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
STRATEGY	  =	  UNDRESSED	  CELEBS	  RESULT	  =	  125m	  visits	  pm.BIGGER	  THAN	  BBC.BIGGER	  THAN	  REUTERS.THE	  BIGG...
Wednesday, 12 June 2013
Wednesday, 12 June 2013
STRATEGY	  =	  MAKE	  MUSIC	  AVAILABLERESULT	  =	  FASTEST	  GROWING	  DIGITAL	  MUSIC	  COMPANY	  EVERAPPLE	  PLAYING	  ...
Wednesday, 12 June 2013
STRATEGY	  =	  SHOW	  THEPRODUCT	  WORKINGRESULT	  =	  BIGGEST	  SELLING	  TECH	  DEVICE	  IN	  THE	  WORLDSAMSUNG	  TRAIL...
Wednesday, 12 June 2013
STRATEGY	  =	  SHARINGRESULT	  =	  1.11BILLION	  USERSNOTHING	  TOUCHES	  FACEBOOK	  IN	  TERMS	  OF	  SOCIAL	  MEDIA	  We...
MAYBE	  TOO	  MUCH	  ‘IDEA’CAN	  BE	  A	  BAD	  THINGIF	  THE	  STRATEGY	  CAN’T	  BE	  SEEN?Wednesday, 12 June 2013
Wednesday, 12 June 2013
STRATEGY	  =	  MAKE	  MYSPACECOOL	  AGAINRESULT	  =	  ?	  TBC(BUT	  THEY	  HAVE	  STARTED	  OFFERING	  ‘CLASSIC’	  MYSPACE...
BUT	  OF	  COURSE	  THERE	  ISTHE	  SWEET	  SPOTWednesday, 12 June 2013
Wednesday, 12 June 2013
IF	  THE	  STRATEGY	  ISN’T	  SHOWING	  A	  LITTLE	  BIT	  -­‐	  THEN	  MAYBE	  THE	  POINT	  HAS	  BEEN	  LOST,	  BECAUSE...
AND	  ANYWAY,	  WHOS	  CARES?Wednesday, 12 June 2013
THERE	  IS	  ALWAYS	  ROOMFOR	  A	  GOOD	  IDEA,	  ALWAYS.BUT	  I	  THINK	  WE	  AS	  ‘IDEAS	  PEOPLE’,IN	  THIS	  ROOM,	 ...
@georgeprestWednesday, 12 June 2013
I LOVE PLANNING.@georgeprestWednesday, 12 June 2013
I HATE PLANNING.Wednesday, 12 June 2013
PLANNING CREATIVE TECHNOLOGYCREATIVE TECHNOLOGYWednesday, 12 June 2013
I LOVE STRATEGY.Wednesday, 12 June 2013
STRATEGYCREATIVETECHNOLOGYSTRATEGYCREATIVETECHNOLOGYWednesday, 12 June 2013
YOUR STRATEGY’SSHOWING.Wednesday, 12 June 2013
YOUR STRATEGY’SSHOWING.GOOD.Wednesday, 12 June 2013
PEOPLE AREPEOPLE.Wednesday, 12 June 2013
IDEAS ARE GOOD.Wednesday, 12 June 2013
Wednesday, 12 June 2013
Wednesday, 12 June 2013
FEEL THEHUMANITY.Wednesday, 12 June 2013
GOOD STRATEGISTSHAVE TO BEGOOD CREATIVESAS WELL.Wednesday, 12 June 2013
AND GOOD TECHNOLOGISTS.Wednesday, 12 June 2013
A GOOD IDEA CANCOME FROMANYWHERE.Wednesday, 12 June 2013
A GOOD IDEA SHOULDCOME FROMEVERYWHERE.Wednesday, 12 June 2013
LATERS.Wednesday, 12 June 2013
Upcoming SlideShare
Loading in...5
×

Creative Social Presents - Hold on, your planning's showing - Why we still need ideas

819

Published on

Becky Power, Executive Creative Director, Lowe Open

Chris Baylis, ECD Tribal DDB, London

Sam Ball, Creative Partner, Lean Mean Fighting Machine

Tim Palmer, Digital Creative Director & Board Director, Inferno Ltd

George Prest, VP, Executive Creative Director, R/GA

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
819
On Slideshare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Creative Social Presents - Hold on, your planning's showing - Why we still need ideas

  1. 1. Wednesday, 12 June 2013
  2. 2. @beckypowerWednesday, 12 June 2013
  3. 3. A PLANNER INTHE WORKSWednesday, 12 June 2013
  4. 4. ONELook at therelationshipdifferentlyWednesday, 12 June 2013
  5. 5. Wednesday, 12 June 2013
  6. 6. TWOStep away from thebrief and make them talkWednesday, 12 June 2013
  7. 7. THREEAsk them to mess with your headWednesday, 12 June 2013
  8. 8. 8Wednesday, 12 June 2013
  9. 9. FOURLearn to love the swivelling eyesWednesday, 12 June 2013
  10. 10. FIVESell your explodingbionic leg together.Wednesday, 12 June 2013
  11. 11. Wednesday, 12 June 2013
  12. 12. @chrisbaylisWednesday, 12 June 2013
  13. 13. Some of my best friends are plannersWednesday, 12 June 2013
  14. 14. Some of my best friends are planners(But only the good ones)Wednesday, 12 June 2013
  15. 15. Wednesday, 12 June 2013
  16. 16. Wednesday, 12 June 2013
  17. 17. Wednesday, 12 June 2013
  18. 18. Wednesday, 12 June 2013
  19. 19. Wednesday, 12 June 2013
  20. 20. Wednesday, 12 June 2013
  21. 21. Wednesday, 12 June 2013
  22. 22. Wednesday, 12 June 2013
  23. 23. Wednesday, 12 June 2013
  24. 24. Wednesday, 12 June 2013
  25. 25. Wednesday, 12 June 2013
  26. 26. Wednesday, 12 June 2013
  27. 27. Wednesday, 12 June 2013
  28. 28. Wednesday, 12 June 2013
  29. 29. Wednesday, 12 June 2013
  30. 30. Wednesday, 12 June 2013
  31. 31. Wednesday, 12 June 2013
  32. 32. Wednesday, 12 June 2013
  33. 33. Wednesday, 12 June 2013
  34. 34. Wednesday, 12 June 2013
  35. 35. Wednesday, 12 June 2013
  36. 36. Wednesday, 12 June 2013
  37. 37. Wednesday, 12 June 2013
  38. 38. Insert carhereWednesday, 12 June 2013
  39. 39. Wednesday, 12 June 2013
  40. 40. Wednesday, 12 June 2013
  41. 41. Wednesday, 12 June 2013
  42. 42. Wednesday, 12 June 2013
  43. 43. Wednesday, 12 June 2013
  44. 44. Wednesday, 12 June 2013
  45. 45. Wednesday, 12 June 2013
  46. 46. Wednesday, 12 June 2013
  47. 47. Wednesday, 12 June 2013
  48. 48. https://www.youtube.com/watch?v=xHOvyQu57ccWednesday, 12 June 2013
  49. 49. Wednesday, 12 June 2013
  50. 50. @samuelballWednesday, 12 June 2013
  51. 51. SAM BALLWednesday, 12 June 2013
  52. 52. “Give me six hours to chop down atree and I will spend the first foursharpening the axe.”Wednesday, 12 June 2013
  53. 53. A TECHNIQUE FOR PRODUCING IDEAS- JAMES WEBB YOUNGWednesday, 12 June 2013
  54. 54. 5 STEP CREATIVE PROCESSWednesday, 12 June 2013
  55. 55. 5 STEP CREATIVE PROCESS1. The gathering of raw materialsWednesday, 12 June 2013
  56. 56. 5 STEP CREATIVE PROCESS1. The gathering of raw materials2. The working of these materials in your mindWednesday, 12 June 2013
  57. 57. 5 STEP CREATIVE PROCESS1. The gathering of raw materials2. The working of these materials in your mind3. The incumbent stage.Wednesday, 12 June 2013
  58. 58. 5 STEP CREATIVE PROCESS1. The gathering of raw materials2. The working of these materials in your mind3. The incumbent stage.4. The birth of the idea.Wednesday, 12 June 2013
  59. 59. 5 STEP CREATIVE PROCESS1. The gathering of raw materials2. The working of these materials in your mind3. The incumbent stage.4. The birth of the idea.5. The final shaping and development of the idea.Wednesday, 12 June 2013
  60. 60. 5 STEP CREATIVE PROCESS1. The gathering of raw materials2. The working of these materials in your mind3. The incumbent stage.4. The birth of the idea.5. The final shaping and development of the idea.Wednesday, 12 June 2013
  61. 61. SPECIFIC MATERIALS & GENERAL MATERIALSWednesday, 12 June 2013
  62. 62. SPECIFIC MATERIALSThose relating to the product and the people towhom you propose to sell.Wednesday, 12 June 2013
  63. 63. “The prize is the pleasure of finding athing out. The kick in the discovery, theobservation that other people can use.”R I C H A R D F E Y N M A NWednesday, 12 June 2013
  64. 64. GENERAL MATERIALSThis is the knowledge you accumulate by simplyliving your life.Wednesday, 12 June 2013
  65. 65. An idea is nothing more or less than a newcombination of old elements.Wednesday, 12 June 2013
  66. 66. @_palmerWednesday, 12 June 2013
  67. 67. CREATIVE  STRATEGY  ORSTRATEGIC  CREATIVEWHERE’S  THE  LINE,AND  WHO  CARES?Wednesday, 12 June 2013
  68. 68. A  CREATIVE  IDEA  IS  JUSTTHE  ICING  ON  THE  CAKEOF  ADVERTISING.Wednesday, 12 June 2013
  69. 69. STRATEGY  IS  WHATMAKES  IT  RIGHT.CREATIVE  IS  WHATMAKES  IT  GOODWednesday, 12 June 2013
  70. 70. Wednesday, 12 June 2013
  71. 71. Wednesday, 12 June 2013
  72. 72. Wednesday, 12 June 2013
  73. 73. STRATEGY  =  UNDRESSED  CELEBS  RESULT  =  125m  visits  pm.BIGGER  THAN  BBC.BIGGER  THAN  REUTERS.THE  BIGGEST  ONLINE  NEWSPAPER  -­‐IN  THE  WORLDWednesday, 12 June 2013
  74. 74. Wednesday, 12 June 2013
  75. 75. Wednesday, 12 June 2013
  76. 76. STRATEGY  =  MAKE  MUSIC  AVAILABLERESULT  =  FASTEST  GROWING  DIGITAL  MUSIC  COMPANY  EVERAPPLE  PLAYING  CATCHUPGOOGLE  PLAYING  CATCHUPWednesday, 12 June 2013
  77. 77. Wednesday, 12 June 2013
  78. 78. STRATEGY  =  SHOW  THEPRODUCT  WORKINGRESULT  =  BIGGEST  SELLING  TECH  DEVICE  IN  THE  WORLDSAMSUNG  TRAILING  WITH  3x  WORLDWIDE  MEDIA  SPENDWednesday, 12 June 2013
  79. 79. Wednesday, 12 June 2013
  80. 80. STRATEGY  =  SHARINGRESULT  =  1.11BILLION  USERSNOTHING  TOUCHES  FACEBOOK  IN  TERMS  OF  SOCIAL  MEDIA  Wednesday, 12 June 2013
  81. 81. MAYBE  TOO  MUCH  ‘IDEA’CAN  BE  A  BAD  THINGIF  THE  STRATEGY  CAN’T  BE  SEEN?Wednesday, 12 June 2013
  82. 82. Wednesday, 12 June 2013
  83. 83. STRATEGY  =  MAKE  MYSPACECOOL  AGAINRESULT  =  ?  TBC(BUT  THEY  HAVE  STARTED  OFFERING  ‘CLASSIC’  MYSPACE  AGAIN)Wednesday, 12 June 2013
  84. 84. BUT  OF  COURSE  THERE  ISTHE  SWEET  SPOTWednesday, 12 June 2013
  85. 85. Wednesday, 12 June 2013
  86. 86. IF  THE  STRATEGY  ISN’T  SHOWING  A  LITTLE  BIT  -­‐  THEN  MAYBE  THE  POINT  HAS  BEEN  LOST,  BECAUSE  IF  PEOPLE  DON’T  GET  WHAT  WE  WANT  THEM  TO  IT  HASN’T  WORKED.Wednesday, 12 June 2013
  87. 87. AND  ANYWAY,  WHOS  CARES?Wednesday, 12 June 2013
  88. 88. THERE  IS  ALWAYS  ROOMFOR  A  GOOD  IDEA,  ALWAYS.BUT  I  THINK  WE  AS  ‘IDEAS  PEOPLE’,IN  THIS  ROOM,  GET  HUNG  UP  ABOUT  THAT  MORE  THAN  THE  MOST  IMPORTANT  PEOPLE  IN  OUR  JOB,THE  CONSUMERS.Wednesday, 12 June 2013
  89. 89. @georgeprestWednesday, 12 June 2013
  90. 90. I LOVE PLANNING.@georgeprestWednesday, 12 June 2013
  91. 91. I HATE PLANNING.Wednesday, 12 June 2013
  92. 92. PLANNING CREATIVE TECHNOLOGYCREATIVE TECHNOLOGYWednesday, 12 June 2013
  93. 93. I LOVE STRATEGY.Wednesday, 12 June 2013
  94. 94. STRATEGYCREATIVETECHNOLOGYSTRATEGYCREATIVETECHNOLOGYWednesday, 12 June 2013
  95. 95. YOUR STRATEGY’SSHOWING.Wednesday, 12 June 2013
  96. 96. YOUR STRATEGY’SSHOWING.GOOD.Wednesday, 12 June 2013
  97. 97. PEOPLE AREPEOPLE.Wednesday, 12 June 2013
  98. 98. IDEAS ARE GOOD.Wednesday, 12 June 2013
  99. 99. Wednesday, 12 June 2013
  100. 100. Wednesday, 12 June 2013
  101. 101. FEEL THEHUMANITY.Wednesday, 12 June 2013
  102. 102. GOOD STRATEGISTSHAVE TO BEGOOD CREATIVESAS WELL.Wednesday, 12 June 2013
  103. 103. AND GOOD TECHNOLOGISTS.Wednesday, 12 June 2013
  104. 104. A GOOD IDEA CANCOME FROMANYWHERE.Wednesday, 12 June 2013
  105. 105. A GOOD IDEA SHOULDCOME FROMEVERYWHERE.Wednesday, 12 June 2013
  106. 106. LATERS.Wednesday, 12 June 2013

×