Trust and your business

by Steve Campen on Feb 17, 2010

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Why trust is the most important asset your business can have. Why social networking has changed the business and client relationship forever.

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Why trust is the most important asset your business can have. Why social networking has changed the business and client relationship forever.

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Trust and your business — Webinar Transcript

TRUST

How do you harness trust?

How do you become trustworthy

Advantages of being trustworthy

10 minute presentation

TRUST

Who can you trust?

Trust in me

TRUST

Who can you trust?

It’s bonus time

TRUST

Who can you trust?

Criminal charges

TRUST

Reliance

- Turn up on time know your lines

Integrity

- Moral and wholesome

Ability

- Able to deliver on time

HARNESS TRUST

Listen more than you talk

Try not to interrupt

Find common ground

Establish your credentials

The truth sometimes hurts

BECOME TRUSTWORTHY

Give more than expected

Concede – take it on the chin

Be human

Don’t be vulnerable

ADVANTAGES

I don’t stay in a hotel without looking at TripAdvisor

Amazon were really good when I returned the item

The BBC make the best documentaries

I’d buy another Toyota car?

DISADVANTAGES

Would you buy a car from this man?

Miguel Fonseca MD Toyota Europe

DISADVANTAGES

Honesty is the best policy

Act now = short term pain long term gain

Be open use the media

TV & Radio

Main website

You Tube

Carry a prop

TRUST

The future of all business

Nowhere to hide anymore

Make the social websites love you

“ I can understand customers of Toyota feeling let down but I have to say that Toyota should be applauded worldwide for their actions. I'm sure the buying public will look at the big picture and see that Toyota has their interest at heart. I will now consider buying Toyota, knowing they are paying attention to safety in such detail.”

Robert, Bacup, UK to BBC comment website

SUMMARY

Appearing on TV taking part in a radio interview three key things

OPEN AND HONEST

NOT VULNERABLE

FIND COMMON GROUND

www.SteveCampen.com www.CreativeRadio,com thanks for watching

Any questions drop me an Email: Steve.Campen@gmail.com

Trust and your business

by Steve Campen on Feb 17, 2010

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Trust and your business — Webinar Transcript