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Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
Resume Content & Job Interview Best Practices
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Resume Content & Job Interview Best Practices

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For new advertising and marketing professionals. Presented by Craig Hodges, Client Services Manager, Account Niche on March 28, 2010.

For new advertising and marketing professionals. Presented by Craig Hodges, Client Services Manager, Account Niche on March 28, 2010.

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  • 1. Resume C t t and R Content d Job Interview Best Practices Presented by Craig Hodges, Client Services Manager to Top 10 finalist teams of Canada’s Next Top Ad Exec March 29, 2010
  • 2. Agenda > Current market trends > Employment opportunities > Where to work > Resume writing > Job interview best practices > Our career advice Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 3. Current market trends > Digital / Interactive / Web > Mobile > Rich Internet Applications (i.e. TweetDeck) > Social Networking Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 4. Employment opportunities Obvious… Less obvious… Not so obvious…. Not-so-obvious…. Account Account Manager, Digital Strategist Coordinator Interactive Marketing Services Brand Manager MarCom Manager Manager Social Media Content Manager Conversation Analyst Coordinator Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 5. Where to work Things to consider: g > Experiences to be gained > Salary + Benefits > Work / Life Balance > Mentorship > Career Advancement > Work Environment Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 6. Where to work > Advertising / Marketing Agencies (Above the Line or Below the Line) > Interactive / Design Firms + Studios > Client-side / Corporate > Staffing through Recruitment Agencies Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 7. Resume writing Research > Read career and business related publications (print and online) for market trends > Carefully read the job descriptions of your desired positions to understand the skills required and how well your experience aligns with the job y p g j requirements Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 8. Resume writing Research > Be prepared to customize your resume to parrot the requirements of the job you want Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 9. Resume writing Basic Framework 1. Name and contact information 2. 2 Objective 3. Skills 4. 4 Experiences and PARS 5. Successes 6. Education 6 Ed i 7. Interests Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 10. Resume writing Name and Contact Information > Name, Address, Email > LinkedIn Profile > Twitter Handle > Website / Blog > Not the right venue for Facebook or MySpace g y p Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 11. Resume writing Objective > This is your ask - top of the page > Quick statement including your title and what environment best suits your skill and ambition > It should be work-centered, not self-centered Example: Seeking an Account Coordinator opportunity in a digital agency Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 12. Resume writing Skills Assessment: what do you do? > Do an inventory of your skills and abilities and one for accomplishments and achievements - Excellent verbal and written communication - Create production and client briefs - Create client contact reports - Negotiate with suppliers > Keep your skills generic and general Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 13. Resume writing Experience > State your work experience: - the employer - your title - the period in which you worked for them - the skills you acquired that support y y q pp your experience to p be qualified to be eligible for that role Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 14. Resume writing Experience > If the skills you’ve acquired don’t support the role you’re hoping to obtain, add: l ’ h i t bt i dd - the employer - your title - the period in which y worked for them to account for p you your overall work experience Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 15. Resume writing Create PARs > Problem - Action - Result. It is a great exercise for thinking about your accomplishments. accomplishments > Create sample case studies of your contributions. P - What challenge did you face? A - What action did you take to overcome the challenge? R - What was the result of your effort? Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 16. Resume writing Successes > An achievement that reflects your work style – contributing to CNTAE or placing in the Top 25 is a perfect example >B i t Brainstorm and list all your accomplishments d li t ll li h t > Turn them into high-impact statements. Lead with the result or benefit to the employer Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 17. Resume writing Successes > Be concise and specific about accomplishments > They should provide proof of your potential value > Create an image that matches you and the company to which you are applying hi h l i Example: Winner of the marketing communications plan competition f th H t and Wi f th k ti i ti l titi for the Heart d Stroke Foundation Anti-smoking Campaign: Designed campaign entered market September 2010 Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 18. Resume writing Education > Your highest level of academic achievement > Showcase academic achievements, extracurricular achievements activities, special projects and related courses Example: E l University of Western Ontario, London, ON Degree in ACS Social Org and Human Relations ACS, - Interned in LPH re: Work Related Depression Seminars - Achieved $150K in revenue via College Pro franchise Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 19. Resume writing Review your content > Does you resume answer these questions? 1. Address who you are? i.e. Your Contact Information, Objective, Skills, Experience, Experience Successes 2. Communicate the position you are applying for? Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 20. Resume Writing Review your content > Does you resume answer these questions? con’t 3. Highlight what you can do (relevant qualifications)? 4. 4 Highlight what you have accomplished? 5. With whom you have worked? i.e. all brands, clients, companies, agencies Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 21. Resume Writing Edit > Review, proofread and spell-check your final document > Ensure grammatical phrasing is consistent > Check that the design and layout is appropriate and don t don’t go heavy on graphics or use of black > Save various copies and track where you have applied Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 22. Job interview best practices > Do your research – get online to review the company, their competition and people are saying about them > Understand the brand and scope of their business and industry – be able to speak intelligently about this subject as well as able to ask questions about their business Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 23. Job interview best practices > Plan to arrive 10 minutes before your interview. interview Give yourself enough time to arrive on time despite any delays you may encounter on public transit or in traffic. > Have your interviewer’s contact information on hand so that if you are running late, you can let them know late as soon as possible. Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 24. Job interview best practices > Dress for success – well groomed clean and groomed, pressed suit (or tie with dress shirt and dress pants), sharp and shiny always impresses > Remember to turn off your mobile phone > Give a firm handshake > Look the interviewer in one eye and try to maintain contact Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 25. Job interview best practices > Be yourself – not who you think they want to see > Demonstrate a sense of humour – people want to work with others who will be a joy to work with > Remember: they are meeting you and want you to succeed Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 26. Job interview best practices > Don’t stress yourself out and remember to Don t out, breathe! Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 27. Our Career Advice > Stay informed and anticipate industry changes > Update your digital skills and knowledge > Participate in growing skills outside of your job role engaging other managers with your work > Grow a personal network > Build a great personal brand online and support it with solid content Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 28. Join the conversation Join us for contests, job postings, Niche news ,j p g , and information on upcoming events: Twitter | @AccountNiche @ Facebook | www.facebook.com/AccountNiche Copyright (C) 2010 Creative Niche Inc. All rights reserved.
  • 29. Creative Niche Inc. is committed to the growth and development of our creative industry. We participate in industry various education and professional development events. Interested in having us speak at your event? Kimi Abdullah Marketing & Communications Manager g g 416.360.3893 x 229 | kimi@creativeniche.ca Copyright (C) 2010 Creative Niche Inc. All rights reserved.

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