Welcome to the Creative Workforce! Presentation on Job Search for New Design Grads

New Grad Presentation Employment Opportunities Copyright (C) 2009 Creative Niche Inc. All rights reserved. Graphic Designer Production Artist Web Designer Web Developer Art Director Creative Director Copywriter Proofreader Marketing Manager Marketing Communications Manager

New Grad Presentation Employment Opportunities Copyright (C) 2009 Creative Niche Inc. All rights reserved. Project Manager Account Manager Studio Manager Production Manager Content Manager Content Editor Technical Writer Web Producer

New Grad Presentation Employment Opportunities Not-so-obvious roles…. Copyright (C) 2009 Creative Niche Inc. All rights reserved. Information Architect User Experience Specialist QA Specialist SEO/SEM Specialist Media Buyer Web Analyst Social Media Manager Online Community Manager

New Grad Presentation Job Search Strategy Well-researched targets identify a list of potential employers research each company consider your needs and goals Copyright (C) 2009 Creative Niche Inc. All rights reserved.

Well-researched targets

identify a list of potential employers

research each company

consider your needs and goals

New Grad Presentation Job Search Strategy Tailored resume approach as a marketing project complete skills inventory review your accomplishments use appropriate and truthful phrasing PROOFREAD! Copyright (C) 2009 Creative Niche Inc. All rights reserved.

Tailored resume

approach as a marketing project

complete skills inventory

review your accomplishments

use appropriate and truthful phrasing

PROOFREAD!

New Grad Presentation Job Search Strategy Focused portfolio should represent where you want to go customize to suit role be mindful of the size and format it’s about quality, not quantity Copyright (C) 2009 Creative Niche Inc. All rights reserved.

Focused portfolio

should represent where you want to go

customize to suit role

be mindful of the size and format

it’s about quality, not quantity

New Grad Presentation Job Search Strategy Continuous self-promotion good quality business cards samples of your work that you can leave behind portfolio in PDF format online portfolio * must be compatible with majority of users Copyright (C) 2009 Creative Niche Inc. All rights reserved.

Continuous self-promotion

good quality business cards

samples of your work that you can leave behind

portfolio in PDF format

online portfolio

* must be compatible with majority of users

New Grad Presentation Where to work? Things to consider: Salary + Benefits Work/Life Balance Mentorship Career Advancement Work Environment Copyright (C) 2009 Creative Niche Inc. All rights reserved.

Things to consider:

Salary + Benefits

Work/Life Balance

Mentorship

Career Advancement

Work Environment

New Grad Presentation Work Environments Design Firms & Studios entrepreneurial environment little internal process wide variety of projects can have demanding hours winning over larger brands and accounts Copyright (C) 2009 Creative Niche Inc. All rights reserved.

Design Firms & Studios

entrepreneurial environment

little internal process

wide variety of projects

can have demanding hours

winning over larger brands and accounts

New Grad Presentation Work Environments Advertising Agencies creative environment, youth culture demanding hours lots of process, bureaucracy and office politics large, multi-national organizations adapting global campaigns for local market limited variety of projects few opportunities due to economic conditions Copyright (C) 2009 Creative Niche Inc. All rights reserved.

Advertising Agencies

creative environment, youth culture

demanding hours

lots of process, bureaucracy and office politics

large, multi-national organizations

adapting global campaigns for local market

limited variety of projects

few opportunities due to economic conditions

New Grad Presentation Work Environments In-House or Client-Side heavily processed workflow high level creative awarded to agencies can provide satisfying work experience reasonable work/life balance structured and corporate Copyright (C) 2009 Creative Niche Inc. All rights reserved.

In-House or Client-Side

heavily processed workflow

high level creative awarded to agencies

can provide satisfying work experience

reasonable work/life balance

structured and corporate

New Grad Presentation Work Environments Independent Contractor or Freelancer requires both creative and business mind effective self-marketer and networker sales, collection, customer service control of workload and hours Copyright (C) 2009 Creative Niche Inc. All rights reserved.

Independent Contractor or Freelancer

requires both creative and business mind

effective self-marketer and networker

sales, collection, customer service

control of workload and hours

New Grad Presentation Work Environments Freelancing through recruitment agencies source for short and long-term placements work in different environments agencies handle client inquiries and complaints competitive wages and reliable payment career counselling professional development Copyright (C) 2009 Creative Niche Inc. All rights reserved.

Freelancing through recruitment agencies

source for short and long-term placements

work in different environments

agencies handle client inquiries and complaints

competitive wages and reliable payment

career counselling

professional development

New Grad Presentation Finding Work General job search websites + publications job search for various positions across all industries used by many corporate and large companies Examples: Copyright (C) 2009 Creative Niche Inc. All rights reserved. monster.ca workopolis.ca craigslist.org Toronto Star Toronto Sun

General job search websites + publications

job search for various positions across all industries

used by many corporate and large companies

Examples:

New Grad Presentation Finding Work Industry related websites + publications source of industry news and trends job postings are industry related Examples: Copyright (C) 2009 Creative Niche Inc. All rights reserved. Editors.ca Multimediator.ca Mediajobsincanada.ca Davidcrow.ca Meshjobs.ca Applied Arts / appliedartsmag.com Design Edge / designedgecanada.com Marketing Magazine / marketing mag.com Strategy Magazine / strategymag.com

Industry related websites + publications

source of industry news and trends

job postings are industry related

Examples:

New Grad Presentation Finding Work Professional members associations fee-based memberships access to association events and publications Examples: Copyright (C) 2009 Creative Niche Inc. All rights reserved. Canadian Marketing Association Interactive Ontario The Society of Graphic Designers of Canada The Association of Registered Graphic Designers of Ontario Communications Designers of Toronto

Professional members associations

fee-based memberships

access to association events and publications

Examples:

New Grad Presentation Finding Work Networking + professional development groups online and IRL* opportunity to network and share advice free and fee-based events and seminars Examples: * in real life ;) Copyright (C) 2009 Creative Niche Inc. All rights reserved. Facebook.com LinkedIn.com AgencyScoop.com Meetup.com Ad Lounge Third Tuesday Toronto FITC Flash in T.O

Networking + professional development groups

online and IRL*

opportunity to network and share advice

free and fee-based events and seminars

Examples:

New Grad Presentation Finding Work Potential employer website go straight to the source most company sites have a career section highlight the benefits of working for them Examples: Copyright (C) 2009 Creative Niche Inc. All rights reserved. TD Canada Trust Telus Rogers

Potential employer website

go straight to the source

most company sites have a career section

highlight the benefits of working for them

Examples:

New Grad Presentation Finding Work Recruitment or staffing agencies freelance, contract or permanent opportunities access to companies that don’t recruit off the street job boards are regularly updated once registered, you are considered for any open roles Copyright (C) 2009 Creative Niche Inc. All rights reserved.

Recruitment or staffing agencies

freelance, contract or permanent opportunities

access to companies that don’t recruit off the

street

job boards are regularly updated

once registered, you are considered for any

open roles

New Grad Presentation Working with Creative Niche career-minded, long-term relationships we work to correctly match your skills and goals to job opportunities objective assessments and reviews recruitment team works collaboratively competitive wages and salaries work with Canada’s leading employers Copyright (C) 2009 Creative Niche Inc. All rights reserved.

career-minded, long-term relationships

we work to correctly match your skills and

goals to job opportunities

objective assessments and reviews

recruitment team works collaboratively

competitive wages and salaries

work with Canada’s leading employers

New Grad Presentation The Perks our referral program earn gifts cards worth up to $200* your choice from a list of preferred vendors grassroots seminars (no-fee) led by candidates, clients and CN staff cover wide ranging topics Copyright (C) 2009 Creative Niche Inc. All rights reserved.

our referral program

earn gifts cards worth up to $200*

your choice from a list of preferred vendors

grassroots seminars (no-fee)

led by candidates, clients and CN staff

cover wide ranging topics

New Grad Presentation Connect with Creative Niche Register online with us! www.creativeniche.ca Upload your resume and portfolio (PDF or URL) Follow us on Twitter: @CreativeNiche Follow @AccountNiche too! (it’s our sister division) We’re also on LinkedIn: www.linkedin.com Search companies for Creative Niche Copyright (C) 2009 Creative Niche Inc. All rights reserved.

Creative Niche welcomes the opportunity to meet and speak to new grads about their new careers. If you would like us to speak at your school, please contact : Kimi Abdullah Marketing & Communications Manager Creative Niche Inc. 110 Spadina Avenue, Suite 604 Toronto, ON M5V 2K4 (t) 416.360.3893 x 229 (e) kimi@creativeniche.ca Copyright (C) 2009 Creative Niche Inc. All rights reserved.