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Financing Instruments for the Creative Industries

Financing Instruments for the Creative Industries



Presentation by Thomas Hüttich on Financing Instruments for the Creative Industries given at the Experience exchange event in Warsaw, October 2009

Presentation by Thomas Hüttich on Financing Instruments for the Creative Industries given at the Experience exchange event in Warsaw, October 2009



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    Financing Instruments for the Creative Industries Financing Instruments for the Creative Industries Presentation Transcript

    • Financing Instruments for the Creative Industries
      Warsaw, 21 October 2009
      Thomas Hüttich
    • 2
      Investitionsbank Berlin
      • IBB is the regional development bank of the Land Berlin
      • Balance-sheet sum: 20,5 bn EUR
      • Equity 584 Mio. EUR
      • 671 employees
      • IBB offers financial instruments for economic growth, job creation, R&D and housing
      • IBB focuses on the support of SMEs in general and specifically enterprises in the so called Berlin fields of competency, which include the CIs
      • IBB is guaranteed by the Land and thus profits from preferential refinancing terms on the capital market
    • 3
      Policies and instruments in support for CI
      Creative Industries
    • 4
      Financing instruments
    • 5
      The creative industries in Berlin
      • In 2007, around 24.000 mostly small enterprises incl. the self-employed with around 165.000 employees constitute the CI in Berlin
      • Combined turnover of 18,1 bn EUR
      • Many respondents in diverse surveys say, that they don't have the funding or finance they need to make and develop their practice
      • Ojective of IBB engagement: developing the economic potential of the CI by improving access to finance and business skills
      • In 2008, 15 % of IBB finance went to the CI
    • 6
      Funding and finance needs of the CI
      Subsidy funding
      Start-up / development support measures, business training / coaching
      Affordable business premises, incubation centres
      Cluster policies: support to break into new markets, common marketing, location marketing and international networks
      Project funding (grants, art funds)
      Repayable finance
      Rather small amounts of debt capital (e.g. micro-credits) for:
      Pre-financing of projects, purchase orders or product developments
      Working capital for provision of services (cash-flow)
      Investment capital for intangible non-monetary assets (rights, collaborations, etc.)
      Investment in fixed assets / equipment
      Venture capital / equity if high growth potential
    • 7
      Barriers to access to finance
      Lack of equity and bankable collateral
      Small size of loans
      Risk aversion of banks
      Difficulties for banks to assess / rate business concepts in this young sector (project finance / ”financing of ideas“ instead of tangible / fixed assets)
      Underdeveloped business, financial planning and management skills (e.g. managing cash flow) that limit understanding of the potential to use finance and the ability to apply for and pay back loans
      Lack of awareness and information about full range of finance options
      Negative attitudes towards risk and finance
      • In 2007 / 2008 the Land of Berlin and IBB launched several tailor-made instruments to better meet the needs of creative entrepreneurs
      • Focus on revolving instruments, use of ERDF-co-financing and openness for all creative branches
    • 8
      Structure of the risk capital fund for the CIs
      EU-Structural Funds (ERDF)
      15 Mio. EUR15 Mio. EUR
      • 30 Mio. EUR fund volume
      • Investment period: 2008-2013
      Private Investors
      Matching co-financing:
      • Paripassu
      • Pro rata at least 50%
      Creative enterprises
      • Up to 1,5 Mio. EUR per round of financing
      • Minority stake: usually 15-20% (max. 49%) of nominal capital
      • Duration of investment: usually 5-7 years
      • Accompanying consultancy support on operational and strategic matters
    • 9
      Kreativ Coaching Center (KCC)
      Subsidised personal consultancy service and coaching for start-ups and companies from the CI in commercial and organisational matters
      Funded by IBB, ERDF and co-contributionof entrepreneurs
      Pool of 20 highly qualified coaches with expert and CI-knowledge
      Seminar and workshop programms
      Focus: enhancing the commercial and entrepreneurial competency; completion or optimisation of a business plan; support with regard to financing, marketing, sales and controlling
      Access to potential business partners, new markets and investors trough extensive network
      2009 so far coaching of 64 entrepreneurs (with 365 employees and sales volume of ca. 30 Mio. EUR)
    • 10
      SME loan fund and micro-credits
      50 Mio. EUR revolving loan fund (50 % IBB, 50 % ERDF)
      Loans up to 250 TEUR directly from IBB:
      • Investments and related working capital
      • Pre-financing of firm or expectable purchase orders
      • Financing of product development and new projects
      • Pure working capital for business start-ups and young enterprises up to 3 years
      Simplified and quick access to micro-credits up to 10 TEUR
      • Lean, un-bureaucratic application process (no business plan or liquidity planning necessary)
      • Fast financing decisions based on quick-check-tool, focus: personal interview, entrepreneurship
      • No collateral needed (up to 25 TEUR)
      • CI’s share of micro-credits around18 %
    • 11
      Further financing instruments for the CI
      Film production: intermediate financing
      Project related loans and guarantees for intermediate financing of film productions
      Make-to-order productions from other media areas (such as games)
      Opening up new markets
      Subsidies for consultancy and training services to specialists and executives promoting entry into new markets
      Subsidies for planning and implementation of joint and information booths at trade fairs
      General company presentations, delegation trips, cooperation exchanges
      Berlin-Brandenburg Business Plan Competition
      Yearly event to boost the quality and quantity of business proposals seeking external financing through access to professional advice / coaching
      Opportunities to make contact with potential investors
      Creative industries cluster since 2008
    • 12
      Remaining challenges
      Share of CI in overall financing of IBB 15 % but underdeveloped in classic loan products
      Direct grants for product and content development popular but not sustainable and selective, causes subsidy mentality, market distortion and state aid issues
      Risk capital only for companies with potential for high growth and increase in value (“cream of the crop”, dotcom, web-based)
      Different attitudes towards risk and finance (rejection of external influence and exist strategies among entrepreneurs in music, fashion, design)
      Risk-assessment of pre-financing projects and product development without binding purchase order and investments without fixed assets
      Low degree of creditworthiness (perceived and real) remains main challenge, worsened by more conservative rating approach and increasing interest due to the financial crisis
      Lack of collateral leads to personal liability and indebtedness in case of project failure
      Working capital not compatible with ERDF and state aid rules (new approach at EU-level necessary)
    • 13
      Outlook and ideas
      Diverse sector with divers needs requires diverse instruments
      Financial sector (including IBB) needs to improve its understanding of the nature and commercial potential of creative businesses (e.g. recruiting experts with excellent industry knowledge for realistic risk assessment)
      Access to formal and informal networks to reach people with information about tried and tested finance options by people they know
      Alternatives for grants to avoid distortion effects, e.g. project competitions and prices, focus on the combination with other finance
      Conditionally repayable loans to avoid putting risk on the person
      Introducing mezzanine instruments
      New imaginative concepts such as “knowledge funding” for higher risk propositions to be financed with higher reward
      … (to be continued)
    • Bundesallee 210
      10719 Berlin
      Telefon 030 / 21 25-0