Competitive HR Management and Social Media

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HR Management should become social, quickly. Social media can help to each HR Manager become the real business partner.

The HR social media strategy should not be just about the social recruitment and being present on LinkedIn. Social media offer a wide variety of opportunities to make Human Resources more competitive and less costly.

How can HR adopt the competitive and effective social media strategy?

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Competitive HR Management and Social Media

  1. 1. creative HRM Competitive HR Management using Social Media How to set the HR and Social Media Strategy? Sunday, August 4, 13
  2. 2. creative HRM About creative HRM is a website covering many HR related topics... HR Management, HR Management Practices, HR Strategy, HR Models, HR Business Partnering Model, HR Processes, HR Development, Organizational Design ... The website is new and fresh, a lot of new content will be added during 2013. Please, follow creative HRM as you do not miss any news... cHRM Twitter Please, feel free to visit creative HRM Sunday, August 4, 13
  3. 3. creative HRM Executive Summary Social Media change the way we do business: 1. We build networks of angels promoting the brand name, products and services. 2. We gain additional useful contacts for doing business. 3. We care about our online reputation (tough job). We create social media strategies and we do not outsource social media content creation. Human Resources changes the business: 1. HR helps to gain the sustainable competitive advantage. 2. HR builds diverse and performance driven teams inside the organization. 3. HR design the innovative HR Strategy. 4. HR and Social Media can work together. Easily. They can increase performance. Social Media and Human Resources can use following synergies: 1. Getting instant feedback and adjusting processes and communication style swiftly. 2. Building diverse teams and receiving global feedback and inspiration. 3. Answering key questions of followers and employees. Being in a close touch with audiences. 4. Building the internal collaborative communication platform. Sunday, August 4, 13
  4. 4. creative HRM Content • Key responsibilities of the modern HR Function • Key HR Roles • Key Challenges • Missing Part • HR Social Media Strategy • How do we use social media today? • How should we use social media tomorrow? • HR and Social Media Sunday, August 4, 13
  5. 5. Human Resources Today Sunday, August 4, 13
  6. 6. creative HRM General HR Responsibilities • Developing and maintaining HR Strategy and HR policies, which drive the performance, employee satisfaction, innovations, compliance and loyalty • Attracting, hiring and retaining top talents and holders of knowledge and skills from the job market utilizing the recruitment strategy, which covers all common recruitment channels • Designing and managing the competitive compensation scheme and setting the competitive pay practices, which support innovations and growth • Designing the incentive schemes for the sales force so that the sales potential is fully utilized and the market share is successfully grabbed • Designing and managing the basic training and development framework for managers and employees • Designing, executing and facilitating of the cross functional development programs for top talents and hi-pots • Driving diversity and engagement as innovations spread across the organization • Building strong relationships with managers and employees based on knowledge, process management and trust • Act as the trustful employee champion • Design lean and efficient HR Processes HR Business Partner Change Agent Administration Expert Employee Champion David Ulrich’s HR Model Sunday, August 4, 13
  7. 7. creative HRM Key HR Management Challenges HR Management Hiring Talents Managing Performance Innovations Management Building diverse teams ?Sunday, August 4, 13
  8. 8. creative HRM Key HR Management Challenges Hiring Talents Managing Performance Innovations Management Building diverse teams •Finding talents on the global job market (for true talents there are no borders anymore) • Set the global recruitment strategy, which attracts all the best university graduates • Set the global hiring process • Find the right mix of the global and local communication • Build the global recruitment brand name and position the organization strongly on the job market • Keep recruitment costs strictly managed (invest smart) •Set performance standards, which are difficult to achieve and still challenging • Design simple, global and result delivering performance management system • Identify top talents and high potentials and build succession plans • Monitor the performance globally and transfer best practices around the Globe • Design mentoring and coaching programs for top talents • Design programs for the performance improvements •Design and run simple innovation management process • Design tools to encourage employees and facilitate training sessions for managers • Reward and recognize employees for introduction of small innovations (globally) • Introduce collaboration tools • Design tools focused on provoking internal discussions and bringing external inspirations • Simplify HR Processes and distribute management responsibilities widely •Design and run simple innovation management process • Design tools to encourage employees and facilitate training sessions for managers • Reward and recognize employees for introduction of small innovations (globally) • Introduce collaboration tools • Design tools focused on provoking internal discussions and bringing external inspirations • Simplify HR Processes and distribute management responsibilities widely Sunday, August 4, 13
  9. 9. creative HRM And ... Communication & Engagement Sunday, August 4, 13
  10. 10. How can Social Media help? Sunday, August 4, 13
  11. 11. HR Social Media Strategy Sunday, August 4, 13
  12. 12. HR Business Partner Employee Advocate Change Agent HR Process Expert Rumors Inspiration Engagement Collaboration Sharing ideas Fun Influencing others Brand Leadership Sunday, August 4, 13
  13. 13. creative HRM Common HR Social Media Strategy? Build a strong social Brand attract and recruit top talents globally, communicate job vacancies, spread success stories, motivate top talents to apply for a job vacancy, build large networks Build a relationship with followers job vacancies communication, making followers to retweet your vacancy to their networks, regular communication of company benefits, occasional answering of questions of followers, call them to action (apply for the job) Engage top talents on the job market building global pools of talents using social media, asking for referrals, company announcement sent to social media, engaging employees into communication Engage employees reward employees for being actively present in social media, competitions for employees with most followers, having most referrals, communicating benefits of the corporate culture Sunday, August 4, 13
  14. 14. Effective Social Media Strategy connects HR Strategy, HR Responsibilities and Social Media Sunday, August 4, 13
  15. 15. creative HRM HR in Social Media - Examples share information with internal clients and external audience spread general information about key milestones of internal HR Processes engage internal clients into inspiring discussions with external followers share ideas with internal clients and describe the approach of HR elaborate ideas with external experts present in social media facilitate discussions and look for subject matter experts share interesting facts about the key HR Processes with internal clients describe key concepts to the external audience react swiftly on all complaints seen in social media answer all questions of employees listen to rumors carefully (try to avoid any rumor) HR Business Partner Change Agent Employee Champion HR Process Expert Sunday, August 4, 13
  16. 16. About creative HRM Sunday, August 4, 13
  17. 17. creative HRM About creative HRM is a website covering many HR related topics... HR Management, HR Management Practices, HR Strategy, HR Models, HR Business Partnering Model, HR Processes, HR Development, Organizational Design ... The website is new and fresh, a lot of new content will be added during 2013. Please, follow creative HRM as you do not miss any news... cHRM Twitter Please, feel free to visit creative HRM Sunday, August 4, 13
  18. 18. Follow creative HRM on Google Plus Follow creative HRM on Facebook Follow creative HRM on Twitter Sunday, August 4, 13

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