Networking, building conversations for business

Women in Business Networks
5 – 7pm Wednesday 23rdMarch 2011
NetworkingBuilding conversations for business…

What do you think about
networking

WHAT IS NETWORKING?

Networking is a relationship building exercise.
The process looks like this
Meet people
Mutual liking
Building trust
WHAT IS NETWORKING?

WHY NETWORK?

Did you know that:
65% of the worlds business is generated through referral.
A referral is 80% more likely to result in business than a cold call.
Every business woman or man has of average 250 further business contacts (statistic prior 2009 and evolution of social networking*).
6 degrees of separation. Ireland @3 degrees.Social media reduces degrees further.
Networking…

A persons network …what you don’t see when you meet someone+ social network value add

Delivering your
#Business #Brand #Story

What do you want out of Networking? What's available?

How you present your business
How you present yourself…

What did you just learn?

So how do you build conversationsfor business
Take responsibility to communicate
Be proactive
Connect people and businesses
Pass opportunities on
Don’t expect anything in return

RULES OF ENGAGMENT
Be approachable, friendly and professional
Introduce yourself, say your name and the name of your company clearly
Listen to the other person’s name. If you do not catch it ask them to repeat it "I'm sorry I did not catch your name?“
Listen, ask pertinent questions respond
Talk
Ask open questions
Listen carefully for an opportunity

RULES OF ENGAGMENT contd.
Follow up professionally after spotting that opportunity
Ask for an introduction to someone else in the event
End the conversation, exchange business cards…not always a must
Move away
If you have promised to follow up do so

Making it easy when you find it hard
Getting your networking game on
Parking the mental chatter
How to get into a conversation when you come in to a room of strangers
How to end conversations

Skills for remembering names and faces
Be fully present
Listen
Make sure you hear the right name for the right person
Repeat their name as soon after you hear it
Use thought associations for names, initials

After the conversation
Do what you say you are going to do
Put people in contact, connect them
Follow up
Go for coffee
Continue to build trust by building relationships

Towards a networking strategy?
Focuses on your business needs
New clients are one element
Align with business objectives
Decide what you wants & needs are in terms of networking
Research and explore how? And where?
Write your networking strategy and include a budget

Before attending a conference or networking event:
Clarify your goals. What are your objectives?
Who will attend? Your audience?
Does the organisation have a social networking forum set up?
What impression do you want instil?
Schedule time in your calendar for follow up. Now.
Keep track of your contacts
Carry on being visual by participating in a post-networking forum or social media discussion groups.

The secret of successful networking
Be interested rather then interesting
Listen
Have a business card
Introduce people to each other
Be inclusive
Do what you say you will do

GREAT networking QUESTIONS:
“Who would you like me to introduce you to?”
“How can I know if someone I’m talking to will be a good introduction for you?”

What things?

Lets see that in action
Go introduce yourself to someone you have not meet before
Findother people thatneither of you know and taking turns introducing each other

CreativeDynamix
Success through Innovation, Creativity and Action!
Roisin Markham
Contact
Creativedynamix.1@gmail.com
Contact
Connect
Converse
Collaborate
#353(0)86.1546163
http://creativedynamic.blogspot.com
http://about.me/RoisinMarkham
Live local work global.
CreativeDynamix
@creativedynamix

Networking, building conversations for business

by Roisin Markham on Mar 24, 2011

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