Creative Concepts Case Study: PROXI Products
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Creative Concepts Case Study: PROXI Products



We were very excited to work with the eco brand PROXI Products. We provided social media, public relations and event support!

We were very excited to work with the eco brand PROXI Products. We provided social media, public relations and event support!



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Creative Concepts Case Study: PROXI Products Creative Concepts Case Study: PROXI Products Presentation Transcript

  • Digital & Communications Solutions
  • Who Is Creative Concepts? Creative Concepts is a digital communications consultancy. We build and/or support a stable and successful online and offline presence in order to establish interactive, durable relationships between Creative Concepts’ clients and their customers. We Stand Out
  • What We Do Reach New & Old Customers Online Strategies & Social Media Solutions Effective PR offline and online The right branding brings the customers Public Relations & Events Solutions Design & Branding Solutions
  • CREATIVE CONCEPTS CASE STUDY December 2013 We Stand Out
  • PROXI Products Blog ® The PROXI Products blog was filled with SEO rich content supported by Creative Concepts featuring product information, cleaning tips, wellness studies, product news and more. The blog showcased original-never-before published content that appealed to a variety of customers interested in living a sustainable lifestyle using eco products. This content was a true collaboration between Creative Concepts and the PROXI management team. As with any brand, the PROXI Products brand blog helped the overall website with SEO while educating their customers on the values and assets of the products which were centered around the age old effectiveness of hydrogen peroxide.
  • PROXI Products Facebook Page ® The PROXI Products Facebook page became an important channel used to reach present and future customers.  PROXI had created their Facebook presence prior to us coming on board, but when Creative Concepts had the chance to manage all aspects of the page, in partnership with the PROXI management team, we focused on adding quality images, we posted often and consistently with approved content, and we built effective and successful promotions that brought new customers to the page. As a result, in just one month alone, we increased page “likes” by over 300%.  
  • PROXI Products Twitter ® PROXI Products had already created their twitter channel prior to working with Creative Concepts, but once we had a chance to co-manage the account, we provided a PROXI twitter strategy followed by content and community engagement support which we built specifically for PROXI on Twitter (which was different from the strategy used for other social channels).   As a result this online PROXI Products community grew over 1000% during our tenure.
  • PROXI Products Pinterest ® Pinterest was yet another channel that had been created before our time but it wasn’t developed fully so we moved quickly to set up “boards” that not only told the PROXI Products story but also celebrated a sustainable lifestyle. We posted content that worked effectively on Pinterest and did promotions that shared the PROXI message. Followers increased by over 400% while we supported PROXI on this social network.
  • PROXI Products Online Promotions ® We were excited to help PROXI Products celebrate one of the biggest months of the year, Earth Month, and the best way to do that was to build an effective sweepstakes that not only provided some fun for present and new customers but it shared the all important PROXI messaging which was all about using the very “eco” hydrogen peroxide in all products. With over 4000 views and close to 1500 shares, this sweepstakes was a brand exposure winner for this small yet-to-be-known company!
  • PROXI® Products Blogger Mentions & Partnerships We were thrilled that My Beauty Bunny, Clean & Scentsible and Sustainablog (to name a few) decided to highlight PROXI Products after we reached out to them. Between these three sites we had an estimated 400,000 views which was not bad for the first month of reaching out to online influencers where the marketing goal was to increase brand exposure.
  • PROXI Products Events ® Eco-Chick’s Sustainable Spring NYC Fashion Party combined the best of all worlds: Fashion Week in NYC and Earth Month…and PROXI Products was invited! Between Eco-Chick’s well followed site and social channels combined with models, eco-enthusiasts and online influencers, an estimated exposure of 20,000 views just for this event meant that this unknown “green” brand hit the big time by getting the products into the hands of those who care about what PROXI Products stood for! PROXI Toothpaste was in the goody bags so all attendees took home a sample. The event took place at Greenspaces NYC, an office sharing space where all companies are “green” which was very much in line with PROXI’s mission. Organizers Starre Vartan & Lindsay Brown, eco fashion designers and model/eco celeb Summer Rayne Oakes made this a star studded event for the NYC based eco community! PROXI Hand Soap was placed in all bathrooms for the event.
  • To learn more about what we can do for your brand, contact: Creative Concepts Connecticut & New York City Tel. 866.475.5191