Art plan Amsterdam
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Study Visit Amsterdam, 22-24 September 2010 Creative Metropoles

Study Visit Amsterdam, 22-24 September 2010 Creative Metropoles

Presentation Delegation Creative Metropoles.

More: http://www.creativeamsterdam.nl/cm

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  • Titel presentatie 1 januari 2003 Gemeente Amsterdam
  • Titel presentatie 1 januari 2003 Gemeente Amsterdam
  • Titel presentatie 1 januari 2003 Gemeente Amsterdam
  • Titel presentatie 1 januari 2003 Gemeente Amsterdam
  • Titel presentatie 1 januari 2003 Gemeente Amsterdam
  • Titel presentatie 1 januari 2003 Gemeente Amsterdam
  • Titel presentatie 1 januari 2003 Gemeente Amsterdam

Art plan Amsterdam Art plan Amsterdam Presentation Transcript

  • General introduction Amsterdam Cultural policy City of Amsterdam may 14, 2009
  • Amsterdam in a few numbers
      • Municipality: 760.000 inhabitants
      • Metropolitan area: 2,5 million
      • Municipality of Amsterdam
      • 45 councillors, 6 Aldermen, Burgomaster
      • 7 City Districts / Stadsdelen
      • Own council and daily board
    may 14, 2009
  • Background Amsterdam: Culture
    • Traditional cultural profile:
      • Cultural heritage: 7000 monuments
      • 19 Main Theatre stages 8000 performances
      • 2 Symphony orchestras 1000 performances
      • 7 ensembles and
      • 5 theatre companies
      • 29 Musea: 5.9 million (Hermitage opened in 2009)
      • Budget (Arts Plan): 90 million, 150 institutions (also: AFK / National)
    may 14, 2009
  • Cultural Strategy (1):
    • Integral long term cultural policy (since 2003)
    • Bottomline: Art cannot be seen isolated from other areas but
    • is a constructive part of other areas (social, economic, spatial);
    • linked with more common goals, for example: education, economic growth, international position and exposure of Amsterdam
    • A contribution to common ambitions
    may 14, 2009
  • Cultural strategy (2)
    • Shareholdership: people form Amsterdam as co-owners of the city through their involvement in and responsibility
    • for the cultural supply and a greater interest in the cultural expression of new citizens, the ‘new Amsterdammers’
    • The creative industry: the business environment for innovative, creative companies should be improved
    may 14, 2009
  • Cultural Strategy (3)
    • Heritage: To improve the preservation and display of Amsterdam’s rich cultural history and its urban architecture
    • Culture city of the Netherlands: To enhance and capitalize on Amsterdam’s unique cultural position
    • The international position: to promote the internationally acclaimed cultural supply and the city’s attractiveness to foreign cultural producers, to increase the number of foreign institutes and tourists
    may 14, 2009
  • Plan for the Arts 2009-2012
    • Implementation and midterm review (now)
    • Subsidies for the 150 cultural institutions.
    • 10 – 40% but from € 10.000 – € 10 million
    • Four programmes which are based on the long term strategy:
      • Programme Talentdevelopment (shareholdership)
      • Beautiful Boroughs. (shareholdership)
      • Laboratory. (Creative Industry)
      • World Class
    may 14, 2009
  • Procedure
    • Outline-publication is made
    • ( City Board: proposal; City Council decides)
    • Cultural institutions apply for 4 year subsidies (250 applicants)
    • Amsterdam Arts council advises the city on all applicants for the four year artsplan subsidies
    • Based on the advice, the artsplan is made
    • (proposal by City Board, City Council ultimately decides)
    • Duration of procedure: 1,5 year (summer 2011- xmas 2012)
    may 14, 2009
  • Focus: Talentdevelopment / Boroughs (shareholdership)
    • Art and Culture Education
      • Demand driven
      • Vouchers for schools;
      • Supply organised by cultural organisations
      • Expertise center (linking pin, advice, website, monitoring)
    • Amateur arts
      • How to reach and facilitate new targetgroups
      • Model for an improved infrastructure for amateur arts
    • Performance centres in the 7 districts
      • Financial support together with districts and other local departments
    may 14, 2009
  • Focus: Worldclass (international cultural city)
    • International Cultural City:
      • International programmes of institution 10x10
      • Festivals; reach out districts, Gospel, Kwakoe, Waterval
      • Countries of origin: with districts
      • Creativity in residence
      • Cultural Heritage
    may 14, 2009
  • Focus: Laboratory (creative industry)
    • Three main sectors: Arts, Media and entertainment and Creative Business Services
    • Main focus in Netherlands in Amsterdam
    • 2009: 7,6 % of total employment; approx. 37.708 jobs compare ICT: 9% 39.720, 7.000 overlap
    • 12.215 Companies
    • Includes the Arts: 11.222 jobs
    • In districts; integral part, esp. housing companies
    may 14, 2009
  • Outline Creative Industry (1)
    • A better connection between Creative industry and education
    • 2. A better use of the cultural diversity of Amsterdam for broadening and growth of the creative industry
    • 3. Stimulation of creative entrepeneurs (start and growth)
    may 14, 2009
  • Outline Creative Industry (2)
    • 4. Constant renewal through connections between Creative Industry and other sectors, and between (new) media, culture and ICT
    • 5. Availability of physical space for the growth of Creative Industry
    • 6. Promotion of Amsterdam as creative top-city through city marketing
    may 14, 2009
  • Your questions l.tol@dmo.amsterdam.nl +31 202518303 may 14, 2009