Art plan Amsterdam


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Study Visit Amsterdam, 22-24 September 2010 Creative Metropoles

Presentation Delegation Creative Metropoles.


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  • Titel presentatie 1 januari 2003 Gemeente Amsterdam
  • Titel presentatie 1 januari 2003 Gemeente Amsterdam
  • Titel presentatie 1 januari 2003 Gemeente Amsterdam
  • Titel presentatie 1 januari 2003 Gemeente Amsterdam
  • Titel presentatie 1 januari 2003 Gemeente Amsterdam
  • Titel presentatie 1 januari 2003 Gemeente Amsterdam
  • Titel presentatie 1 januari 2003 Gemeente Amsterdam
  • Art plan Amsterdam

    1. 1. General introduction Amsterdam Cultural policy City of Amsterdam may 14, 2009
    2. 2. Amsterdam in a few numbers <ul><ul><li>Municipality: 760.000 inhabitants </li></ul></ul><ul><ul><li>Metropolitan area: 2,5 million </li></ul></ul><ul><ul><li>Municipality of Amsterdam </li></ul></ul><ul><ul><li>45 councillors, 6 Aldermen, Burgomaster </li></ul></ul><ul><ul><li>7 City Districts / Stadsdelen </li></ul></ul><ul><ul><li>Own council and daily board </li></ul></ul>may 14, 2009
    3. 3. Background Amsterdam: Culture <ul><li>Traditional cultural profile: </li></ul><ul><ul><li>Cultural heritage: 7000 monuments </li></ul></ul><ul><ul><li>19 Main Theatre stages 8000 performances </li></ul></ul><ul><ul><li>2 Symphony orchestras 1000 performances </li></ul></ul><ul><ul><li>7 ensembles and </li></ul></ul><ul><ul><li>5 theatre companies </li></ul></ul><ul><ul><li>29 Musea: 5.9 million (Hermitage opened in 2009) </li></ul></ul><ul><ul><li>Budget (Arts Plan): 90 million, 150 institutions (also: AFK / National) </li></ul></ul>may 14, 2009
    4. 4. Cultural Strategy (1): <ul><li>Integral long term cultural policy (since 2003) </li></ul><ul><li>Bottomline: Art cannot be seen isolated from other areas but </li></ul><ul><li>is a constructive part of other areas (social, economic, spatial); </li></ul><ul><li>linked with more common goals, for example: education, economic growth, international position and exposure of Amsterdam </li></ul><ul><li>A contribution to common ambitions </li></ul>may 14, 2009
    5. 5. Cultural strategy (2) <ul><li>Shareholdership: people form Amsterdam as co-owners of the city through their involvement in and responsibility </li></ul><ul><li>for the cultural supply and a greater interest in the cultural expression of new citizens, the ‘new Amsterdammers’ </li></ul><ul><li>The creative industry: the business environment for innovative, creative companies should be improved </li></ul>may 14, 2009
    6. 6. Cultural Strategy (3) <ul><li>Heritage: To improve the preservation and display of Amsterdam’s rich cultural history and its urban architecture </li></ul><ul><li>Culture city of the Netherlands: To enhance and capitalize on Amsterdam’s unique cultural position </li></ul><ul><li>The international position: to promote the internationally acclaimed cultural supply and the city’s attractiveness to foreign cultural producers, to increase the number of foreign institutes and tourists </li></ul>may 14, 2009
    7. 7. Plan for the Arts 2009-2012 <ul><li>Implementation and midterm review (now) </li></ul><ul><li>Subsidies for the 150 cultural institutions. </li></ul><ul><li>10 – 40% but from € 10.000 – € 10 million </li></ul><ul><li>Four programmes which are based on the long term strategy: </li></ul><ul><ul><li>Programme Talentdevelopment (shareholdership) </li></ul></ul><ul><ul><li>Beautiful Boroughs. (shareholdership) </li></ul></ul><ul><ul><li>Laboratory. (Creative Industry) </li></ul></ul><ul><ul><li>World Class </li></ul></ul>may 14, 2009
    8. 8. Procedure <ul><li>Outline-publication is made </li></ul><ul><li>( City Board: proposal; City Council decides) </li></ul><ul><li>Cultural institutions apply for 4 year subsidies (250 applicants) </li></ul><ul><li>Amsterdam Arts council advises the city on all applicants for the four year artsplan subsidies </li></ul><ul><li>Based on the advice, the artsplan is made </li></ul><ul><li>(proposal by City Board, City Council ultimately decides) </li></ul><ul><li>Duration of procedure: 1,5 year (summer 2011- xmas 2012) </li></ul>may 14, 2009
    9. 9. Focus: Talentdevelopment / Boroughs (shareholdership) <ul><li>Art and Culture Education </li></ul><ul><ul><li>Demand driven </li></ul></ul><ul><ul><li>Vouchers for schools; </li></ul></ul><ul><ul><li>Supply organised by cultural organisations </li></ul></ul><ul><ul><li>Expertise center (linking pin, advice, website, monitoring) </li></ul></ul><ul><li>Amateur arts </li></ul><ul><ul><li>How to reach and facilitate new targetgroups </li></ul></ul><ul><ul><li>Model for an improved infrastructure for amateur arts </li></ul></ul><ul><li>Performance centres in the 7 districts </li></ul><ul><ul><li>Financial support together with districts and other local departments </li></ul></ul>may 14, 2009
    10. 10. Focus: Worldclass (international cultural city) <ul><li>International Cultural City: </li></ul><ul><ul><li>International programmes of institution 10x10 </li></ul></ul><ul><ul><li>Festivals; reach out districts, Gospel, Kwakoe, Waterval </li></ul></ul><ul><ul><li>Countries of origin: with districts </li></ul></ul><ul><ul><li>Creativity in residence </li></ul></ul><ul><ul><li>Cultural Heritage </li></ul></ul>may 14, 2009
    11. 11. Focus: Laboratory (creative industry) <ul><li>Three main sectors: Arts, Media and entertainment and Creative Business Services </li></ul><ul><li>Main focus in Netherlands in Amsterdam </li></ul><ul><li>2009: 7,6 % of total employment; approx. 37.708 jobs compare ICT: 9% 39.720, 7.000 overlap </li></ul><ul><li>12.215 Companies </li></ul><ul><li>Includes the Arts: 11.222 jobs </li></ul><ul><li>In districts; integral part, esp. housing companies </li></ul>may 14, 2009
    12. 12. Outline Creative Industry (1) <ul><li>A better connection between Creative industry and education </li></ul><ul><li>2. A better use of the cultural diversity of Amsterdam for broadening and growth of the creative industry </li></ul><ul><li>3. Stimulation of creative entrepeneurs (start and growth) </li></ul>may 14, 2009
    13. 13. Outline Creative Industry (2) <ul><li>4. Constant renewal through connections between Creative Industry and other sectors, and between (new) media, culture and ICT </li></ul><ul><li>5. Availability of physical space for the growth of Creative Industry </li></ul><ul><li>6. Promotion of Amsterdam as creative top-city through city marketing </li></ul>may 14, 2009
    14. 14. Your questions +31 202518303 may 14, 2009
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