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Pharma Mobile Strategies Benchmark, November 2011

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December 1-2 2011 marks the 2nd Annual Mobile Strategies for Pharma conference in London. To mark the event and recognise the changing role of mobile strategy in pharmaceutical companies, Creation …

December 1-2 2011 marks the 2nd Annual Mobile Strategies for Pharma conference in London. To mark the event and recognise the changing role of mobile strategy in pharmaceutical companies, Creation Healthcare has teamed up with eyeforpharma to research attitudes towards mobile amongst industry professionals.

As our findings confirm, we are in an era when the pharmaceutical industry has an optimistic view of the potential value of mobile, but has yet to step out boldly into this medium. Our research, carried out among professionals in pharmaceutical companies and related industry organizations, suggests that many in the industry believe mobile channels have potential for pharmaceutical companies and their stakeholders, yet most are taking cautious steps in this medium.

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  • 1. Pharma Mobile Strategies Benchmark, November 2011 Mobile Strategies for PharmaPharma Mobile Strategies Benchmark November 2011
  • 2. Pharma Mobile Strategies Benchmark, November 2011ABOUT THE RESEARCH
  • 3. Pharma Mobile Strategies Benchmark, November 2011 Participants• Online survey sent by email to professionals in pharma and related organizations• 134 took the survey, September-October 2011
  • 4. Pharma Mobile Strategies Benchmark, November 2011 Organization type• What kind of company or organization are you employed by? Pharmaceutical company Marketing, communications or digital agency Business or strategy consultancy I’m a healthcare professional Healthcare trust or provider Not-for-profit organization Other
  • 5. Pharma Mobile Strategies Benchmark, November 2011 Regional responsibility• In which region is your area of responsibility? Global Africa Asia Australasia Europe Middle East North America South America
  • 6. Pharma Mobile Strategies Benchmark, November 2011SURVEY RESPONSES
  • 7. Pharma Mobile Strategies Benchmark, November 2011 Mobile Channels Planned• Are you currently, or planning to, engage people about health or healthcare, via any of the following mobile platforms? Of 112 responses 100% 90% 80% 70% Not planning 60% 50% 40% Planning in next 12 30% 20% months 10% Planning in next 3 0% months Already using
  • 8. Pharma Mobile Strategies Benchmark, November 2011 Mobile Features Potential• Which of the following features of mobile devices do you feel offer the greatest opportunity to pharmaceutical companies? 100% Of 112 responses 90% 80% 70% 60% 50% 40% 30% Great Potential 20% 10% Some Potential 0% Little Potential No Potential
  • 9. Pharma Mobile Strategies Benchmark, November 2011 Mobile Features Planned• Which of these features are you using or planning to use via mobile devices, in a health or healthcare environment? 100% Of 110 responses 80% 60% 40% Already Using 20% Planning in the 0% next 3 months Planning in the next 12 months Not Planning
  • 10. Pharma Mobile Strategies Benchmark, November 2011 Application of Mobile • Are you currently planning or using any of the following types of mobile applications?100% Of 110 responses80%60%40%20% Already Using 0% Planning in the next 3 months Planning in the next 12 months Not Planning
  • 11. Pharma Mobile Strategies Benchmark, November 2011 Stakeholder Benefits • How beneficial will mobile healthcare solutions be to the following stakeholders? Of 110 responses100%90%80%70%60% Will benefit greatly50% Will benefit somewhat40% Will benefit a little30% Will not benefit20%10% 0% Healthcare Patients Carers Policymakers professionals
  • 12. Pharma Mobile Strategies Benchmark, November 2011 Mobile benefits for pharma• Where is the greatest potential for pharmaceutical companies to benefit from mobile? 100% 90% Of 111 responses 80% 70% 60% 50% 40% 30% 20% High Potential 10% 0% Some Potential Low potential
  • 13. Pharma Mobile Strategies Benchmark, November 2011 Challenges• What are the primary challenges to implementing mobile solutions for pharma? 100% 90% Of 111 responses 80% 70% 60% 50% 40% 30% 20% Significant Challenge 10% 0% Moderate Challenge Small challenge No challenge
  • 14. Pharma Mobile Strategies Benchmark, November 2011 The future of mobile health• In a few words, what is the future of mobile health?
  • 15. Pharma Mobile Strategies Benchmark, November 2011 About this researchThis research was developed collaboratively byEyeforpharma, organizers of Mobile Strategies for PharmaConference,1-2 December 2011, and Creation Healthcare, the globalstrategy consultancy for pharma and publishers ofHealthcare Engagement Strategy e-journal.More information at:http://www.eyeforpharma.com/mobile/http://creationhealthcare.com
  • 16. Pharma Mobile Strategies Benchmark, November 2011 Copyright 2011This report is copyrighted. You may quote extracts but please donot do so without referencing the original source and copyrightowners eyeforpharma and Creation Healthcare.For further enquiries please contact:Daniel Ghinn, CEO, Creation Healthcaredaniel.ghinn@creationhealthcare.comJon Gwillim, Vice President, eyeforpharmajon@uk.eyeforpharma.com